# Meeting Minutes 02/12/2025
## Attendees:
| Name | Attendance | Role | Voting Seat (Y/N) |
| ------------------------ | ---------- | --------------------------- | ----------------- |
| Simon F. | Yes | Interim Chair | Y |
| Terence ‘Tex’ McCutcheon | Yes | Interim Secretary | N |
| Jack Briggs | No | Secretary | N |
| Laura M. | No | Member - Cardano Foundation | Y |
| Nathan A. | No | Member - EMURGO | Y |
| Wes P. | Yes | Member - Rare Network | Y |
| Martin M. | Yes | Member | Y |
| Vaibhav (Gintama) | No | Member | Y |
| Mubarak O. | No | Member | Y |
| Tim H. | Yes | Member | Y |
| Rand M. | Yes | SME - Rare Network | N |
| Natalia | Yes | SME | N |
| John G. | Yes | SME | N |
| Juan S. | No | SME | N |
| Jose I. | No | SME - ADA Solar | N |
Other Guests:
* JB - Scrib3
## Intros/COI
Simon.: TBD
Laura.: TBD
Nate: TBD
Wes: TBD
Martin: TBD
Vaibhav: TBD
Mubarak: TBD
Tim: TBD
Rand: TBD
Natalia: TBD
John: TBD
Juan: TBD
Jose: TBD
## Agenda 2.12.25
* Scrib3 - Budget revision presentation
## Decisions/Actions
* N/A
| Topic | Discussion | Action Items |
| ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| Purpose of Meeting | JB to provide guidance and feedback on the draft marketing budget. Committee to offer initial feedback and insights based on their experience and industry knowledge. |
|
| Budget Structure | Budget organized by workstreams (e.g., events, paid media). Descriptions will provide a rationale for the budget numbers, including scope and potential activities. Line item RFPs will be issued after the overall budget is approved. |
|
| Budget Justification | Scribe team is analyzing publicly available information (e.g., other DAOs' budgets). Scribe has access to non-public marketing spend data from top crypto projects. Question of how to provide transparency without violating NDAs. | Scribe to provide links to publicly available data. Potentially offer NDA-protected Q\&A sessions for detailed inquiries. |
| Publicly Available Information | Committee discussed relying primarily on publicly available information for budget justification. | Scribe to focus on publicly available data for initial presentation. |
| Budget Revisions | Scribe will recommend consolidating some line items and adding others (brand campaign, market research, checks and balances). | Scribe to provide a preview of the revised budget to the committee before Friday's public presentation. |
| Presentation Timeline | Committee prefers to review the revised budget before it's presented publicly. Friday's public presentation may be postponed to allow for committee review. | JB to confirm that the public presentation will be postponed. Schedule a meeting for committee to preview the revised budget. |
| Admin Budget & Accountability | Need for clarity on the admin budget and oversight of RFPs and project execution. Discussion on the role of Intersect in providing vendor management and project management support. | Intersect to provide more information on the tendering process. Potentially issue an RFP for subject matter experts to assist with project oversight. |
| Brand Video | Agreement on the need for a high-quality Cardano brand video. |
|
| Influencer Marketing | Concern over negative community perception of influencer marketing. Clarification that the budget focuses on sponsoring high-quality projects that will partner with reputable influencers. Emphasis on quality control and avoiding "pump and dump" schemes. | JB to discuss the influencer marketing strategy in more detail with Gnobudy John. |
---
# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2025-meeting-minutes/meeting-minutes-02-12-2025-1.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.