# Meeting Minutes 03/07/2025 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | | ------------------------ | ---------- | --------------------------- | ----------------- | | Simon F. | Yes | Interim Chair | Y | | Terence ‘Tex’ McCutcheon | Yes | Interim Secretary | N | | Jack Briggs | Yes | Secretary | N | | Laura M. | No | Member - Cardano Foundation | Y | | Nathan A. | No | Member - EMURGO | Y | | Wes P. | Yes | Member - Rare Network | Y | | Martin M. | Yes | Member | Y | | Vaibhav (Gintama) | Yes | Member | Y | | Mubarak O. | Yes | Member | Y | | Tim H. | Yes | Member | Y | | Rand M. | Yes | SME - Rare Network | N | | Natalia | Yes | SME | N | | John G. | Yes | SME | N | | Juan S. | No | SME | N | | Jose I. | Yes | SME - ADA Solar | N | Other Guests: * Lawrence Clark ## Intros/COI **Simon:** TBD\ **Laura:** Laura Mattiucci, Director Marketing and Comms at CF\ **Nate:** Nate Acton, VP of Global Marketing at EMURGO\ **Wes:** TBD\ **Martin:** TBD\ **Vaibhav:** Voting member of bootstrap growth and marketing committee. Voluntary Part of Various Working groups in intersect.\ **Mubarak:** AKA Kit Willow: Voting member of the Growth and Marketing Committee. Community member\ **Tim:** Tim Harrison, EVP Community & Ecosystem, Input | Output\ **Rand:** TBD\ **Natalia:** ADALINK, Interim GMC Non-Voting Member, CEO of AdaLink \ **John:** TBD\ **Juan:** TBD\ **Jose:** TBD\ **Jack:** TBD\ **Tex:** Open Source Program Manager (Intersect), OSC Secretary, Committee Liaison ## Agenda 3.07.25 * Budget Discussion * Open Forum ## Decisions/Actions * **Decision:** Events Budget * Wes Parkinson, Laura, and Nate will work on revising the events budget to extend beyond the six-month timeframe and adjust funding accordingly. * They will present their revised events budget on Wednesday. * The events team will "stand up and say look you know as as events leads of the ecosystem this is what we need and pretty much go from there." * **Decision:** Budget Publication: * The committee agreed to post the budget, with recommended spending amounts, on Wednesday of the following week. * The committee will post the budget with the title of recommended amounts of spends on each item. * **Decision:** Budget Discussion and Strategy * The committee will use the results of the budget poll to prioritize line items and identify areas for potential budget reduction. * The committee will seek clarification on the role of the GMC under the new budget process. * The committee will continue to discuss and refine their budget strategy in light of the new budget process announced by Intersect. * The committee will look into getting accurate numbers for other L1's marketing budgets. * **Decision:** Vendor Proposals * The committee will provide feedback and commentary on vendor proposals that align with their previous budget buckets. * The committee will help ensure that DREPs have the necessary context to make informed decisions. * The committee may propose funding of specific projects or program proposals. * **Decision:** Research * AdaLink will share research on Coinbase and Polkadot marketing budgets in the Discord. * Wes Parkinson will share information on Vchain's marketing expenditures in the Discord. * JB will check the accuracy of the numbers on the slide that AdaLink shared. | Topic | Discussion | Action Items | | ------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | | Seomon Register Link | Link to Seomon register to be shared in TMC internal chat. | Share the Seomon register link in the TMC internal chat. | | Budget Discussion - Events | Discussion on the events budget, including extending the restricted time frame and rearranging funds. | Wes Parkinson, Laura, and Nate to present updated event budget on Wednesday. Rand to attend in Wes's absence. | | Events Budget Working Group | Proposal to create a working group for the events budget. | Due to urgency, the team will proceed with back-and-forth discussions and present updates on Wednesday instead of forming a working group. | | Form Updates | Update on the form responses, with 10 responses received and 2 still pending. Discussion on providing a space to explain the product roadmap and budget numbers to the community. | Follow up with the remaining two respondents. Provide a space for the committee to explain the product roadmap and budget numbers to the community. | | Meeting Clarification | Clarification on the meeting's purpose, focusing on aligning and publishing the budget. | Proceed with discussions on aligning and publishing the budget. | | Budget Misconception | Clarification that the published budget and the Scribe suggestion were both 20 million ADA, not 30 million ADA. | Ensure clarity on the budget figures in future discussions and publications. | | Budget Reduction Process | Proposal to prioritize line items and reduce the budget from the least priority items, excluding the events line item. | Conduct a poll on budget priorities. | | DREP Involvement | Discussion on the desire for more DREP involvement in the budget process and the release of a form for proposals. | Acknowledge that the DREPs will have the final decision on the budget and that proposals from various sources will be considered. | | Committee Output and Professional Guidance | Discussion on the importance of the committee providing a budget based on professional guidance and maintaining democratic accountability. | Present the budget with clear professional guidance and rationale. | | Intersect Post and Budget Changes | Discussion on the Intersect post regarding budget process changes and the implications for committee accountability. | Address the democratic accountability issues arising from external changes to the committee's budget. | | Committee Role and Responsibility | Discussion on the committee's role and responsibility in light of the proposed budget changes. | Clarify the committee's role and responsibilities under the new budget process. | | Budget Posting Timeline | Decision to post the recommended budget on Wednesday of the following week. | Prepare and post the recommended budget on Wednesday. | | Competitive Marketing Budgets | Discussion on the need for Cardano to be competitive in marketing budgets compared to other projects, including Coinbase and Polkadot. | Research and include competitive marketing budget data from other projects in the presentation. Share research in the discord. | | Budget Comparison and Misunderstandings | Discussion on the challenges of comparing Cardano's budget to other projects and the potential for misunderstandings. | Ensure clear explanations and context when comparing budgets to other projects. | | Vendor Proposal Feedback | Discussion on the updated role of the committee to provide feedback on vendor proposals. | Provide feedback and commentary on vendor proposals. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2025-meeting-minutes/meeting-minutes-03-07-2025.md?ask= ``` The question should be specific, self-contained, and written in natural language. 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