Meeting Minutes 03/12/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)
Simon F.	Yes	Interim Chair	Y
Terence ‘Tex’ McCutcheon	Yes	Interim Secretary	N
Jack Briggs	No	Secretary	N
Laura M.	Yes	Member - Cardano Foundation	Y
Nathan A.	No	Member - EMURGO	Y
Wes P.	Yes	Member - Rare Network	Y
Martin M.	Yes	Member	Y
Vaibhav (Gintama)	Yes	Member	Y
Mubarak O.	Yes	Member	Y
Tim H.	No	Member	Y
Rand M.	Yes	SME - Rare Network	N
Natalia	Yes	SME	N
John G.	No	SME	N
Juan S.	Yes	SME	N
Jose I.	Yes	SME - ADA Solar	N
JB	Yes	SME- Scrib3	N

Other Guests:

• N/A

Intros/COI

Simon: TBD Laura: Laura Mattiucci, Director Marketing and Comms at CF Nate: Nate Acton, VP of Global Marketing at EMURGO Wes: TBD Martin: TBD Vaibhav: Voting member of bootstrap growth and marketing committee. Voluntary Part of Various Working groups in intersect. Mubarak: AKA Kit Willow: Voting member of the Growth and Marketing Committee. Community member Tim: Tim Harrison, EVP Community & Ecosystem, Input | Output Rand: TBD Natalia: ADALINK, Interim GMC Non-Voting Member, CEO of AdaLink John: TBD Juan: TBD Jose: TBD Jack: TBD Tex: Open Source Program Manager (Intersect), OSC Secretary, Committee Liaison

Agenda 3.12.25

• Budget Discussion

• Open Forum

Decisions/Actions

• Decision: Voxman Meeting

  • Nathaniel will set up a meeting for Voxman introduction and presentation on March 24th.

  • The committee agreed to try to get representatives from the European Voxman team to attend the meeting.

• Decision: Budget edits

  • Action:

    • The committee will Finalize and publish a revised marketing budget proposal.

      • The event budget was cut down to $6.5 million.

      • Add a column to the budget spreadsheet for "possible vendors" for each line item.

      • Add language to event line items about how unspent budget will be used (rollover to next year, community grants, or treasury).

      • Social media and community management budgets will be cut in half.

      • Add a line item for a business development, branding and marketing support for Cardano startups.

      • The committee will put the budget proposal to a vote on Discord.

      • The committee will request an internal Intersect meeting to present the budget proposal and gather feedback from other committees.

      • Try to attend other committee meetings to inform them about the budget proposal.

      • Try to have an X space to gather more feedback.

Topic	Discussion	Action Items
Revised Budget Process	Discussion of the revised budget process and the need to gather further questions from the committee. A document with existing questions was shared.	Create a new document to consolidate committee questions about the revised budget process. Share the link in chat.
Voxman Presentation	Nathaniel's request to schedule a Voxman introduction and presentation on March 24th was discussed. JB recommended including the European team.	Schedule the meeting for March 24th and invite both American and European Voxman teams.
PR Budget Meeting	Seomon announced plans to schedule a PR budget meeting.	Schedule the PR Budget meeting and invite all interested parties.
Document Access	Seomon's shared document on the budget process was initially restricted.	Ensure the budget process document is accessible to all committee members.
Budget Proposal Draft	Laura requested to finalize and publish the revised budget proposal for community feedback.	Finalize and publish the revised budget proposal.
DREP Role in Budget Decisions	Discussion about the DREPs' role in budget decisions and their potential need for external expertise. JB offered to assist with budget-related questions.	Offer office hours to assist DREPs with budget-related questions.
RFP Process and Budget Clarity	JB noted that RFPs are open without a clear budget, leading to potential confusion.	Ensure the budget is published before RFPs are evaluated.
Budget Timeline	Gintama clarified the budget submission timeline, with the budget to be submitted on May 1st.	No action items.
Event Budget Revisions	Laura detailed revisions to the event budget, including cuts and clarifications on fund allocation.	Update the event budget in the shared document, including vendor names and KPIs. Add roll over language.
Event Naming Convention	Gintama suggested establishing a consistent naming convention for events.	Consider establishing a consistent naming convention for Cardano events.
Budget Line Item Adjustments	Adjustments to social media and community management budgets were discussed, as well as the addition of an education line item.	Reduce social media and community management budgets. Add education line item and clarify deliverables.
Committee Feedback and Voting	Discussion on how to gather feedback from other committees and the voting process for the budget proposal.	Conduct internal intersect meeting, invite other committees, and have a vote on the budget.
Education Line Item Clarity	Discussion on the clarity and justification for the education line item budget.	AdaLink to provide detailed breakdown of the education line item budget and deliverables.
Business Development and Marketing Support	Discussion on the new line item for business development, branding and marketing support for startups.	AdaLink to provide concrete examples and deliverables for the new line item.