Meeting Minutes 05/21/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
TBD	No	Chair	Y
Terence ‘Tex’ McCutcheon	Yes	Secretary	N	N/A
TBD	No	Vice Chair	Y
Laura M.	Yes	Member - Cardano Foundation	Y	April 2026
Nathan A.	No	Member - EMURGO	Y	October 2025
Tim H.	Yes	Member - IOG	Y	April 2026
Wes P.	Yes	Member - Rare Network	Y	October 2025
Mubarak O.	No	Member	Y	October 2025
Anuj C.	Yes	Member	Y	April 2026
Andy H.	Yes	Member	N	April 2026
Hasitha R.	Yes	Member	N	April 2026
TBD	No	SME	N	N/A
TBD	No	SME	N	N/A
TBD	No	SME	N	N/A

Other Guests:

• Adalink (Natalia)

• Elizabeth Morrison

• Gintama

• Gnobudy John

Intros/COI

Andy: TBD Anuj: TBD Hasitha: TBD Laura: Laura Mattiucci, Director Marketing and Comms at CF Mubarak: AKA Kit Willow: Voting member of the Growth and Marketing Committee. Community member Nate: Nate Acton, VP of Global Marketing at EMURGO Tim: Tim Harrison, EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager (Intersect), OSC Secretary, Committee Liaison Wes: TBD

Agenda 5.21.25

• Open Forum

Decisions/Actions

• The committee members will review the main onboarding deck and affiliations document.

• Members interested in serving as Chair or Vice-Chair will signify their interest and provide reasoning in the GMC internal Discord channel for an official vote in a future meeting.

• Members will familiarize themselves with Discord, Google Drive, and ClickUp.

• AdaLink's survey document will be shared for review.

• Existing reports (Cardano Foundation's ecosystem report, developer report) will be reviewed to identify gaps for the GTM strategy.

• GMC will define its role and promote it to the community to enhance understanding and utilization.

• Terence McCutcheon will put the proposed meeting time (Tuesdays at noon UTC) in Discord for confirmation, checking with Tim Harrison IO.

Topic	Discussion	Action Items
Welcome and Introductions	Terence McCutcheon welcomed new and returning members to the Growth Marketing Committee (GMC). Attendees introduced themselves, including Tim Harrison (Ecosystem Community Lead, IO), Andy Hung (Marketing and Business Development, Web3 in Japan), Laura Mattiucci (Head of Markcom and Communication, Cardano Foundation), Wes Parkinson (Founder, Rare Network), Anuj Chaudhary (Indian Community Engagement, Cardano Summit), and Hasitha Raymond (Marketing background, Sri Lanka). Terence McCutcheon introduced himself as the committee liaison and secretary.	All new members to review the main onboarding deck and affiliations document.
Community Feedback and Communication	Tim Harrison IO and Anuj Chaudhary acknowledged the community's positive efforts in addressing recent misinformation. Tim noted that abrupt communication seemed effective in managing the "conflation" of information.
Previous Meeting Overview	Tim Harrison IO briefly mentioned a previous housekeeping meeting where no major decisions were made due to lack of a ClickUp link for agenda items.
Onboarding Documents & Resources	Terence McCutcheon reviewed key onboarding materials, including the affiliations piece (position, organization, conflicts of interest), an overview of Intersect (members-based organization facilitating Cardano's development and governance), and the role of GMC in marketing and growth. He also covered the Intersect board and senior leadership team.	Members to review the onboarding deck at their leisure, available in the shared Google Drive.
Committee Expectations & Structure	Committee members are expected to dedicate approximately 20 hours per month. Meetings are currently weekly, with a 50/50 split on whether to continue weekly. The goal is to make calls open to the public, with private calls for sensitive matters. Transparency and asynchronous work are encouraged.	Discuss and finalize meeting cadence (weekly vs. other).
Chair and Vice-Chair Elections	The committee needs to elect a Chair and a Vice-Chair. The Chair serves a 6-month term, with the Vice-Chair ideally stepping into the Chair role for continuity. Responsibilities include opening meetings, presenting agendas, facilitating discussions, and reporting to the Intersect Steering Committee.	Members interested in serving as Chair or Vice-Chair to signify their interest and provide reasoning in the G internal Discord channel for an official vote in a future meeting.
Discord Server Structure and ClickUp	Terence provided an overview of the Discord server structure and how to access shared drives and ClickUp. ClickUp will be used for agenda items and meeting minutes.	Members to familiarize themselves with Discord, Google Drive, and ClickUp. Hasitha Raymond to confirm access to ClickUp and shared drives.
Product Vision Questionnaire & GTM Plan	Tim Harrison IO suggested creating a consolidated "Go-To-Market" (GTM) plan, potentially involving a survey, to align the committee's priorities, justify budget items, and understand community pain points. AdaLink mentioned their existing survey for startups to identify marketing needs, offering to share results and collaborate.	Share AdaLink's survey document for review. Review existing reports (Cardano Foundation's ecosystem report, developer report) to identify gaps for the GTM strategy.
Cardano Branding & Intellectual Property	The discussion touched upon the complexities of Cardano's branding and intellectual property. Laura Mattiucci explained that while the Cardano Foundation can assist with branding guidelines and assets, formal IP discussions require legal expertise.
GMC Role and Public Perception	Wes Parkinson emphasized the need for GMC to clearly define and promote its role to the community, particularly to DREPs, to ensure their efforts are understood and utilized in future budgeting and voting processes.	GMC to define its role and promote it to the community to enhance understanding and utilization. Existing members to share grievances and lessons learned; new members to provide outside perceptions of GMC.
Meeting Time Adjustment	Discussion on adjusting the recurring meeting time to accommodate members in different time zones. A poll indicated a preference for moving the meeting 30 minutes earlier.	Terence McCutcheon to put proposed meeting time (Tuesdays at noon UTC) in Discord for confirmation, checking with Tim Harrison IO.