Meeting Minutes 06/24/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Wes P.	Yes	Chair	Y	October 2025
Terence ‘Tex’ McCutcheon	Yes	Secretary	N	N/A
Tim H.	Yes	Vice Chair	Y	April 2026
Laura M.	Yes	Member - Cardano Foundation	Y	April 2026
Nathan A.	No	Member - EMURGO	Y	October 2025
Mubarak O.	No	Member	Y	October 2025
Anuj C.	Yes	Member	Y	April 2026
Andy H.	Yes	Member	N	April 2026
Hasitha R.	Yes	Member	N	April 2026
TBD	No	SME	N	N/A

Other Guests:

• Elizabeth Morrison

• John G.

• Jose Iadiccio

• Nadia Mannell

• Phil Lewis

• Simo Simovic

Intros/COI

Andy: TBD Anuj: TBD Hasitha: TBD Laura: Laura Mattiucci, Director Marketing and Comms at CF Mubarak: AKA Kit Willow: Voting member of the Growth and Marketing Committee. Community member Nate: Nate Acton, VP of Global Marketing at EMURGO Tim: Tim Harrison, EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager (Intersect), OSC Secretary, Committee Liaison Wes: TBD

Agenda 6.24.25

• Enterprise Adoption WG updates

• Open Forum

Decisions/Actions

• Ecosystem Survey Initiative: The committee agreed to move forward with developing an ecosystem survey. Tim will share a draft of questions for feedback, and the goal is to launch it before Rare Evo.

• Enterprise Adoption Working Group Charter: The Enterprise and Government Adoption Working Group's charter was presented for ratification. While not immediately ratified in the meeting, it was decided that committee members would review the document and vote on its approval asynchronously, ideally before the working group's next meeting.

• Representation at Cross-Committee Meeting: John and Anuj agreed to represent the Growth & Marketing Committee at the cross-committee meeting scheduled for tomorrow, as several other members were unable to attend.

Topic	Discussion	Action Items
GMC Budget Process & Skepticism	Tim highlighted that previous budget proposals didn't land well due to skepticism about marketing within the Cardano community, especially from technical members. He stressed the need for a strong case for marketing's ROI in real metrics (transaction volumes, unique wallets) to secure future funding.
Ecosystem Survey Initiative	Tim proposed a broad ecosystem survey to gauge attitudes towards marketing, identify opportunities, and pain points to inform future budget proposals. A draft of questions was shared for feedback.	Tim: Share the draft survey questions with the group via Discord or direct link after the meeting.
Survey Mechanics & Timing	Discussion included using Google Forms, Typeform, or HubSpot. Tim suggested releasing the survey before Rare Evo, discussing broad themes there, and using Rare Evo as a platform to encourage participation.	Tim: Finalize survey platform and mechanics. Aim to launch the survey before Rare Evo, allowing at least two weeks for feedback.
Survey Audience & Data Points	The survey aims for a wide audience, including DREPs and project founders, with options for anonymity or follow-up interviews. The goal is to gather objective, quantitative data to build a stronger foundation for future proposals.	All: Provide feedback on the top 10-15 most pressing questions for the survey within one week of receiving the draft.
Collaboration with Other Intersect Committees	Laura asked about alignment with other committees. Tim confirmed plans to share the survey draft with the Product and Membership Community committees to avoid duplication and gain broader support for the initiative.	Tim: Review the Product Committee's survey to avoid duplication. Share the GMC survey with the Product and Membership Community committees for validation.
Cross-Committee Meeting (Tomorrow)	Terence clarified that a meeting is scheduled for tomorrow to connect TSC, GMC, and Product committees, with a dual focus of connecting and planning for a joint committee meeting at Rare Evo.	Terence: Share details of the cross-committee meeting agenda and invite with Andy, Nadia, and John.
Attendance at Tomorrow's Meeting	Several members (Laura, Tim, Nadia) cannot attend the cross-committee meeting due to travel or prior commitments. John and Anuj confirmed their ability to attend.	John & Anuj: Represent the GMC at tomorrow's cross-committee meeting and report back findings.
Enterprise Adoption Working Group Update	Phil provided an update on the Enterprise and Government Adoption Working Group, formed under the Growth and Marketing Committee. He presented their charter for ratification.	Phil: Share the charter document link in the chat for review.
Enterprise Working Group Scope & Deliverables	The working group's focus is to develop strategies for enterprise and government adoption, including research on competitive positioning and identifying product requirements. Initial outputs will be recommendations, potentially leveraging treasury funding for strategic programs and engagement partners.	GMC Members: Review the Enterprise Working Group charter for ratification at a later date (not today, as members need time to review).
Tokyo Days Event Marketing	Andy expressed disappointment with the lack of external marketing for the "Tokyo Days" event, noting low attendance from outside the Cardano ecosystem. He emphasized the need for earlier communication and collaboration on marketing within the ecosystem.	Tim: Follow up with the IOG education team regarding the marketing of the "Tokyo Days" event. All: Explore ways to improve visibility and communication for all ecosystem-based activities.
Central Source of Truth for Ecosystem Activities	Tim and John agreed on the need for a central source of information for all ecosystem activities to increase visibility and attendance for smaller meetings and informal meetups.	GMC: Discuss potential solutions for creating a central source of truth for ecosystem activities in a future meeting.
Latin America Education Team Success	Jose shared positive experiences with the IOG education team in Argentina, highlighting successful trainings, government involvement, and significant impact due to strong coordination with universities and enterprises.