Meeting Minutes 10/21/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Wes Parkinson	Yes	Chair	Y	October 2025
Terence ‘Tex’ McCutcheon	Yes	Secretary	N	N/A
Tim Harrison	Yes	Vice Chair	Y	April 2026
Laura Mattiucci	No	Member	Y	April 2026
Nathan Acton	No	Member	Y	October 2025
Mubarak Oladimeji	No	Member	Y	October 2025
Anuj Chaudhary	Yes	Member	Y	April 2026
Andy Hung	No	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
TBD	No	SME	N	N/A

Other Guests:

• Fred Tanaka

• Jose Iadicicco

• Kriss Baird

• Lara Bonasorte

• Sabrina Liu

Recording: Growth & Marketing Committee - 2025/10/21 - Recording

Transcript: Growth & Marketing Committee - 2025/10/21 - Transcript

Chat Transcript: Growth & Marketing Committee - Bootstrap - 2025/10/21 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Mubarak: AKA Kit Willow: Voting member of the GMC, Community member Nate: VP of Global Marketing at EMURGO Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager (Intersect), OSC/MCC Secretary, Committee Liaison Wes: Rare Network

Agenda 10.21.25

• Open Forum

Decisions/Actions

Decisions

• The committee decided to draft a white paper on Cardano marketing based on the survey results, aiming to publish it before Christmas.

• The request to extend the deadline for Intersect committee candidate applications was declined.

• The committee agreed to finalize and publish the survey results slides/report after one final committee review.

Actions

• Terence is to send Anuj the contact information regarding the potential event.

• Anuj will forward the event information to Hyderabad-based projects (Tol Jack Cast, etc.).

• Jose will send Tim a report/information on both the Brazil Summit and the upcoming Buenos Aires event.

• Tim will raise the need for coordination between the IO Research team (UVA laboratory) and the Buenos Aires summit team during his meeting with Fergie.

• Terence and Tim will meet to draft the white paper and finalize the survey report for next steps.

• Kriss should schedule time with Terence to discuss the OSC meeting update and the Fund 14 comparative analysis.

• Tim will ensure Jose receives an invitation to the Cardano 360 roundtable special.

Topic	Discussion	Notes
Hackathon & Token 2049	Anuj mentioned they are hosting Asia's largest Cardano hackathon next month and has been busy with it, also attending Token 2049.	Terence offered to connect Anuj with Abs Peak regarding an event potentially near the summit. Anuj will forward the event info to projects like Tol Jack Cast in Hyderabad.
Webcam/Video Issues	Tim apologized for a busted webcam, and Wes mentioned he was driving and would not be on webcam. Lara joined with her camera open.	Tim jokingly suggested Wes had a hangover. Wes confirmed he was "behind the wheel."
Agenda Review	Wes noted there wasn't much of an agenda besides reviewing the survey results, but Terence indicated there were other items.	Terence listed Day Zero (pre-summit) and the panel as other potential topics, and reminded Tim to register for the summit.
Survey & White Paper	Tim and Terence discussed using an LLM to summarize the survey and drafting a white paper on Cardano marketing (not a full strategy yet) to be shared with the community before Christmas.	The white paper aims to suggest a direction based on the survey, which overwhelmingly shows the community feels Cardano needs a marketing strategy.
Budgeting for 2026	Tim stressed the urgency of getting the white paper out to inform the 2026 budgeting process, suggesting the survey data supports allocating 8% or more of the budget to marketing/growth treasury proposals.	A key challenge is aligning the understanding of what marketing means and what it can achieve.
Brazil Summit Update	Jose gave an update on the summit in Brazil, calling the energy "incredible." They are now preparing for the Buenos Aires summit (Wenocides) with only 25 days left until the November 15 deadline.	The Buenos Aires event includes a Cardano developers training course with IoC Education, with over 60 registered participants. The event will be hosted at UVA, a top Latin American university.
Buenos Aires Marketing	Jose detailed a massive marketing push for the Buenos Aires event, with partnerships with Cointelegraph, and presence from Intersect, CF, Midnight, and Emurgo (planning to launch a Cardano credit card).	Jose noted over 360 people have registered, many of whom are foreigners, and emphasized this is a major marketing opportunity that shouldn't be missed.
Summit Success Metrics	Wes offered congratulations, noting that the Latin American summits (Brazil and upcoming Buenos Aires) have successfully exceeded their KPIs, which bodes well for the overall budget commitment.	Lara, as a participant, echoed the positive experience, highlighting the large number of new individuals from major companies and social studies teams learning about blockchain.
Elections Deadline	Jose asked if the deadline for committee candidates could be extended to allow the new, interested people from the summits to participate.	Terence and Tim confirmed the deadline cannot be extended further for the current term, but there may be changes next year. They encouraged socializing Intersect's work at the events and utilizing interested people for qualitative follow-up conversations on the strategy and budget.
Survey Data Demographics	Tim presented the demographics: roughly 25% founders/project leads, 18% community advocates, 11% SPOs, and 7% DREPs, noting the results were not a "massive surprise" and show a level of consensus.	The data indicated a high proportion of people involved in Cardano tend to advocate, evangelize, and educate.
Marketing Budget Consensus	Reviewing question 21, the data showed that despite the current allocation of about $12 million ADA (less than 5% of the total budget), a majority of respondents think Cardano should spend "a bit more" or "much more" on marketing.	The median support suggests a proposed Treasury spend for 2026 of between 9% and 14% of the annual budget.
Marketing Focus	Reviewing question 50, the data showed the top priority is major crypto conferences, but also highlighted community-led regional events and vertical-oriented events as important.	Question 53 reinforced the need to launch strong consistent campaigns, showcase real-world use cases, and improve the developer experience.
IO Research Collaboration	Jose asked if anyone could contact the IO Research team about their new laboratory project with the UVA, requesting they coordinate the announcement/launch with the Buenos Aires summit team.	Tim agreed to raise this with Fergie (from IO) on Thursday.