Meeting Minutes 11/25/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Lara Bonasorte	No	Secretary	N	N/A
Andy Hung	No	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Laura Mattiucci	Yes	Member	Y	April 2026
Maggie Schmidt	Yes	Member	Y	October 206
Otavio Lima	Yes	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	Yes	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Gintama

• Jashar Seyfi

• Kriss Baird

• Natalie Tillack

• Shaggyrax

• Wilco van de Burgwal

Recording: Growth & Marketing Committee - 2025/11/25 - Recording

Transcript: Growth & Marketing Committee - 2025/11/25 - Transcript

Chat Transcript: Growth & Marketing Committee - 2025/11/25 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 11.25.25

• Open Forum

Decisions/Actions

Decisions

• The agenda was confirmed for the meeting.

• The Cardano.org website will be leveraged and updated to act as the "one-stop shop" and central point for key information, messaging, and downloadable assets (fact sheets, decks, etc.).

• It was agreed that a key focus for the Marketing & Growth committee should be establishing a KPI-driven strategic framework to guide the decentralized community and DREPs when voting on marketing proposals.

Actions

• Tim (and other designated attendees) needed to move the viewers from the waiting area into the main call.

• Shaggy was requested to share the links or resources from the previous year's Polka Dot research with the new committee members.

• Anuj will share updates on the Indian Blockchain Week and hackathon next week.

• Laura (or the committee lead/secretary) will update the Intersect knowledge base to reflect the new committee members.

• The committee will start next week on the framework for the marketing white paper as a guideline for the ecosystem and DREPs, tied to target KPIs.

• The committee will begin reviewing potential marketing projects and proposals to help get them through the funding process.

Topic	Discussion	Notes
Review of Agenda	Laura presented the existing agenda: 1) Presentation on the Polka Dot survey (Natalie/Jashar), 2) New member introductions, 3) Indian Blockchain Week (Anuj), and 4) White paper next steps.	Agenda confirmed by Tim.
Polka Dot Survey Results	Natalie and Jashar presented insights and recommendations from an extensive BD-focused survey done for Polka Dot, similar to the Cardano survey. They noted low BD satisfaction (2.8/10), lack of clear KPIs (75%), and minimal shared tools (90%).	Use presentation as a basis for discussion; insights may translate to Cardano's context.
Key Blockers (Qualitative)	The biggest blockers were grouped as: No Strategy/Northstar, No Structure (unclear roles), Scattered Coordination/Communication, and No Shared Collateral/Messaging.	Need to address strategy, structure, communication, and shared assets.
Recommendations Overview	Recommendations were grouped into three buckets: Organizational Structure & Strategy, Messaging & Collateral, and Infrastructure (tools/systems).	Three key focus areas for improvement.
Org Structure & Strategy Deep Dive	Discussion on the need for decentralized frameworks, having a clear BD entry point to avoid duplicated outreach, and providing clarity on roles/ownership (who does what). Jashar added that funding decisions (like the GV Treasury) are often detached from a central strategy.	Strategy development needs to be decentralized and usable across the ecosystem.
Targeting, Messaging & Outreach	Focus should shift from "spray and pray" to targeted outreach based on data and research. Need a standard elevator pitch and shared, high-quality collateral (fact sheets, value propositions) that teams can adapt. Jashar emphasized an "outside perspective" on landing pages/org structure.	Create marketing/sales collateral based on thorough research.
Infrastructure & Tools	Natalie stressed the need for a unified marketing and sales hub (central place for materials) that is self-sufficient and scalable for mass market adoption. Quick fixes included a BD ecosystem map and a single point of contact/Telegram group for BD.	Centralized resource hub is key for scalability and efficiency.
Past Polka Dot Research	Shaggy raised concerns that the Polka Dot comparison was done last year and asked for links to that work. Yoram defended the current presentation's value to new members. Wes clarified that this presentation is on surveying the community for a business development approach, which differs from previous budgeting work.	Shaggy was asked to share links. Importance of sharing past work was noted.
Alignment with Cardano Vision	Yoram noted the 2030 Vision committee is currently designing Cardano's northstar. He saw similar needs for: Marketing Messaging, Business Tools, and Coordinated Business Activities. Tim emphasized the importance of KPIs to guide the decentralized community and DREPs, working in parallel with strategic objectives.	Marketing/Growth committee should establish a KPI-driven strategic framework.
Enterprise Adoption Group Overlap	Laura noted the shared focus with the Enterprise Adoption group (directory mapping, Cardano.org as a one-stop-shop, downloadable assets). The goal is to make the website the central starting point.	The Cardano.org website is being worked on to become the single source of truth.
New Member Introductions	Yoram (5 years on Cardano, focused on enterprise adoption/business tools), Maggie (CMO at Awen, working with Rare Media on unified brand), and Octavio (Cardano Ambassador, founder of Cardano.com and Governancepace.com) introduced themselves.	Welcome to Yoram, Maggie, and Octavio.
Indian Blockchain Week (IBW)	Anuj provided an update on the IBW Hackathon (Nov 29th-30th) with 430 shortlisted developers and a two-day Cardano booth. They are also planning a private VIP meeting for enterprises/policy makers.	Expecting new developers and enterprise engagement from the India event.