# Meeting Minutes 12/16/2025 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | --------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | Yes | Member | Y | April 2026 | | Laura Mattiucci | No | Member | Y | April 2026 | | Maggie Schmidt | No | Member | Y | October 206 | | Otavio Lima | No | Member | Y | October 2026 | | Reshan Fernando | Yes | Member | Y | October 2026 | | Wes Parkinson | Yes | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Jashar Seyfi * Terence McCutcheon * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee - 2025/12/16 - Recording](https://drive.google.com/file/d/1asFb5mTV8FKARMn0UjqUIHWYiTfhPqWW/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2025/12/16 - Transcript](https://docs.google.com/document/d/1hUL880LKEOQRjDucK9mPo2cv8VjWqP7maQ9H6adhybQ/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2025/12/16 - Chat](https://drive.google.com/file/d/1_YNq3PrKm7OownDExCvSZ_iwBIQe9nBN/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 12.16.25 * Open Forum ## Decisions/Actions **Decisions** * **Business Development Lead:** Yoram will drive the sync between the GMC and the Product Committee for the business development workstream. * **Marketing Agency Showcases:** The committee agreed to provide 30-minute slots in January for marketing agencies to present their capabilities and perspectives. * **Vice Chair Process:** The election will be held formally in January 2026 via the members' area rather than handled informally now. * **Meeting Time Adjustment:** The committee agreed to move the meeting start time to 12:30 UTC to better accommodate global members. * **Document Strategy:** The committee decided to keep strategic documents high-level (focused on KPIs and Northstars) rather than getting bogged down in granular tactical details. **Actions** * **BD Scoping Call:** Tim, Yoram, Lara, and representatives from the Product Committee (Lorenzo, Sam, Kyle, James) to meet this Thursday to scope the BD workstream. * **Document Review:** All members must review the "Challenge Statements" document on Discord and add comments or "violent disagreements" in the margins. * **Document Consolidation:** Tim and Yoram to merge their respective challenge documents into a single "master version" in early January. * **Agency Scheduling:** Lara and Tim to coordinate the agenda slots for the marketing agency presentations in the new year. * **Calendar Updates:** Lara to update the meeting invitations to reflect the new 12:30 UTC start time and notify members not present. * **Recess Vote:** Members to cast their preference on the Discord channel regarding a return date of either January 6th or January 13th. | Topic | Discussion | Notes | | ------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | | Business Development Workstream | Tim met with Lorenzo (Product Committee) regarding the Business Development workstream. A small group "touch base" is planned for Thursday. | Yoram to lead the sync between GMC and Product Committee. | | Business Development One-Pager | The group discussed creating a concise document to define high-level objectives and key challenges for business onboarding and enterprise tooling. | Draft to be presented at the first formal meeting in January 2026. | | Vice Chair Election | Lara reminded the committee that the Vice Chair election will be finalized in the new year. | Voting to take place via the members area in Jan 2026 to ensure formality. | | Agency Showcases | Tim proposed inviting marketing agencies (3-4 companies) to give 30-minute presentations on their experience and views on Cardano's growth. | Lara to help schedule these "brain food" sessions for early January. | | Challenge Statements | The committee reviewed a draft document identifying top ecosystem challenges that marketing can address. | All members requested to review the Discord document and add comments/feedback. | | Northstar KPIs | Discussion on the need for high-level "Northstar" metrics to guide Treasury funding and DRep/SPO decision-making in 2026. | Objective: Create a framework, not a deep tactical solution document. | | Scope of Work | Yoram and Tim discussed whether developer onboarding should stay with GMC or move to a technical committee. | Tim suggested recommending specific tasks to the MCC or Product Committee where appropriate. | | Distribution & Media | Anuj emphasized that the committee should focus on PR, media coverage, and social/traditional distribution channels. | Anuj views these as primary deliverables for the growth mandate. | | Target Markets | Yoram raised the need to identify specific audiences, such as enterprise sectors or Bitcoin treasury holders. | The committee agreed to keep goals high-level to avoid tactical disagreements. | | Ecosystem Synergy | Discussion on aligning with the Product Committee's Northstar and supporting 10-15 key ecosystem companies to hit their specific targets. | Yoram cited a goal of bringing $1B in Bitcoin to Cardano as a concrete example. | | Holiday Recess | The committee discussed when to return from the winter break (January 6th vs. January 13th). | Members to vote on the preferred return date via Discord. | | Meeting Schedule | Discussion on adjusting the meeting time to better accommodate US and Asian time zones. | Proposed new time: 12:30 UTC (30-minute shift). |