> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-01-06-2026.md). # Meeting Minutes 01/06/2026 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | --------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | Yes | Member | Y | April 2026 | | Laura Mattiucci | Yes | Member | Y | April 2026 | | Maggie Schmidt | Yes | Member | Y | October 206 | | Otavio Lima | Yes | Member | Y | October 2026 | | Reshan Fernando | No | Member | Y | October 2026 | | Wes Parkinson | No | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Jashar Seyfi * Terence McCutcheon **Recording:** [Growth & Marketing Committee - 2026/01/06 - Recording](https://drive.google.com/file/d/197Z5w3Fqrd2402Jvy-49VjFUUsH7RAIR/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2026/01/06 - Transcript](https://docs.google.com/document/d/1stR8E6WF1wkxH8-chosYkKWJI-LkmBPSb1SmbQ_yMJk/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/01/06 - Chat](https://drive.google.com/file/d/1pqzpHb2zANqb3ZiJPQ356RI56xDJQsM9/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 1.06.26 * Open Forum ## Decisions/Actions **Decisions** * **External Presentations:** The committee decided to host weekly "get to know you" sessions with marketing agencies to hear their strategies for Cardano growth. * **Agency Schedule:** Confirmed that Serviceplan will present on January 13th and Scribe/Waxman (represented by Jashar) will present on January 20th. * **Budget Benchmarking:** The committee reached a general consensus on targeting a marketing and growth budget of approximately 15% of the NCL. * **Vice Chair Voting Method:** Agreed to use the official Intersect member area website/platform for the Vice Chair election to ensure the process is automated, official, and transparent. **Actions** * **Document Cleanup:** Tim will incorporate the sidebar comments into the main 2026 KPI and Strategic Priorities document to prepare it for final sign-off. * **Coordination Meeting:** Tim, Yoram, and Laura will attempt to meet this Thursday (or Friday) to discuss the integration of enterprise adoption into the strategic document. * **Agency Outreach:** Lara will reach out to JB (from Scribe) to offer the presentation slot following Jashar's session. * **Governance Mapping:** Tim and Yoram will work with the Product Committee to create a "charter" (1-2 pages) defining the scope and objectives of the enterprise sub-workstream to avoid overlapping work. * **Vice Chair Applications:** Lara will post a reminder on Discord for members to "throw their hats in the ring" for the Vice Chair position. * **Candidacy Period:** Members interested in the Vice Chair role are to submit their names via the internal GMC Discord channel within the next 3 to 5 days. * **Technical Setup:** Lara will coordinate with Lorenzo to finalize the technical setup of the voting portal once candidates are identified. | Topic | Discussion | Notes | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------ | | Welcome & Recaps | The committee welcomed members back for the first meeting of 2026. Lara recapped late 2025 discussions regarding KPI/strategic priorities and the potential for outside marketing agencies to present. | Note that the meeting recording started automatically. Several regular viewers were absent, but Jafar was noted as a frequent participant. | | 2026 KPI & Strategy | Tim highlighted that the 2026 KPI and strategic priorities document is based on 2025 survey reports. Many members, specifically Yoram, have already provided comments. | Action: Tim to tidy the document and incorporate sidebar comments for a final review before the next meeting. | | Enterprise Adoption | Yoram and Tim discussed how enterprise adoption fits into the wider KPI objective. Yoram emphasized the need for a coordinated approach and business tooling for local country hubs. | Yoram shared a draft document regarding enterprise adoption, noting it is not yet officially adopted by the committee. | | External Agency Presentations | The committee plans to invite marketing/publishing agencies to share their market strategies. "Serviceplan" is scheduled for January 13th. | Jashar (from Scribe/Waxman) confirmed his team can present on January 20th to share learnings and recommendations. | | Committee Mandate & Scoping | Discussions are ongoing regarding the overlap between the Product Committee and the GMC. The Intersect Steering Committee is focused on ensuring no "double work" or "double spending" occurs. | Tim and Yoram will lead the interface with the Product Committee to clarify deliverables and workstream boundaries. | | Budget Allocation | Laura suggested a conservative marketing budget of 10-15% of the NCL (Node Communication Layer), noting this is standard for tech companies. | Tim noted that infrastructure (like Pith and analytics) is approved, which will help track adoption and justify the 15% spend. | | Cross-Committee Sync | Tex provided updates on the Open Source committee, noting they are currently running a developer advocate program and wish to align outreach efforts with GMC. | There is a potential "budget info action" anticipated for late March or April, depending on the ratification of the roadmap and vision. | | Governance Fatigue | Tim noted a period of "fatigue" among DREPs and SPOs due to numerous live governance actions, including constitutional changes and committee appointments. | The committee must monitor the timing of budget approvals relative to these ongoing votes. | | Vice Chair Election Process | Lara introduced a formal voting process via the member area website to elect a Vice Chair. The goal is to ensure continuity and a clear path for leadership transition. | Action: Lara to discuss the technical setup with Lorenzo. The process will be automated and public to committee members. | | Call for Vice Chair Candidates | Tim suggested a "mental model" of an incoming, current, and outgoing chair for better knowledge transfer. Candidates need to volunteer. | Action: Interested members should drop a note in the GMC Discord channel within the next 3-5 days. | | Election Timeline | The committee aims to have the Vice Chair formally in place by the end of January to allow for a smooth transition before the April mandate changes. | Voting is expected to stay open for about a week following the application window. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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