> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-01-20-2026.md). # Meeting Minutes 01/20/2026 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | --------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | Yes | Member | Y | April 2026 | | Laura Mattiucci | Yes | Member | Y | April 2026 | | Maggie Schmidt | No | Member | Y | October 206 | | Otavio Lima | Yes | Member | Y | October 2026 | | Reshan Fernando | Yes | Member | Y | October 2026 | | Wes Parkinson | Yes | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Benjamin Ben Zvi * Jashar Seyfi * JB * Meek Owen’s * Natalie Tillack * Pedro Lucas * Rapha * Terence McCutcheon **Recording:** [Growth & Marketing Committee - 2026/01/20 - Recording](https://drive.google.com/file/d/1JXomJqWbwVQhsh8mozu3J33BNpQxqJdd/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2026/01/20 - Transcript](https://docs.google.com/document/d/18vkhFf8YydSIaxos_OR8UIfyhKUr4zL1PkTsRi7DTR8/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/01/20 - Chat](https://drive.google.com/file/d/10xlqyahUuBrzUzSBtphBC_aVkuA9NdPQ/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 1.20.26 * Open Forum ## Decisions/Actions **Decisions** * **Vice Chair Election:** The committee moved to confirm Laura as the Vice Chair during the call, as she was the sole candidate and a quorum was present. * **Meeting Reschedule:** Jashar’s presentation was officially postponed to the next session to allow for a "proper session" and more time. * **Direct Vote Method:** The committee decided to use a chat-based/reaction poll for immediate confirmation of the Vice Chair position rather than utilizing a separate platform. **Actions** * **JB (Scrib3):** Send the presentation deck and the detailed proposal document to the email address provided by Lara. * **Lara:** Share the Scrib3 presentation materials with all meeting attendees and provide Vice Chair election updates on Discord. * **Committee Members:** Review the "Vision 2030" framework and flow link shared by Yoram in the chat. * **Tim/Lara:** Schedule a follow-up Q\&A session with JB in approximately two weeks to dive deeper into the marketing fund proposal. * **Terence:** Finalize and verify the poll report to ensure all votes were cast by core committee members. * **Jashar:** Prepare to lead a presentation at the beginning of the next committee meeting. | Topic | Discussion | Notes | | -------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------ | | Welcome & Intro | Lara opened the meeting; members joined from various locations. Reshan noted he would be on mute while driving. | General check-in and atmosphere setting. | | Agenda Overview | Lara outlined the session: Scribe 3 presentation, Q\&A, and an update on the Vice Chair election. | Confirmation that Tim was expected to join shortly. | | Vice Chair Update | Only one expression of interest was received for the Vice Chair position, submitted by Laura. | Laura confirmed her willingness to serve in the role. | | Election Process | Tim suggested a live vote/reaction-based confirmation since only one candidate applied. Lara confirmed a quorum was present. | Voting was initiated via a poll in the chat interface. | | Scribe 3 Intro | JB (CEO of Scribe) introduced his firm, noting his history with the previous GMC and Cardano's decentralization. | Scribe is 3 years old with 40 staff across 15 countries. | | Marketing Portfolio | JB highlighted Scribe’s work with Midnight, IOG, Solana, and Chainlink, emphasizing "best-in-class" ecosystem marketing. | They categorize marketing into Creative, PR, and Digital. | | Reputation Shift | Tim asked about the challenge of repositioning established brands. JB noted Cardano must shift from a "legacy/Charles-led" brand to a modern, community-led one. | Goal: Moving away from 10 years of "academic/legacy" stigma. | | Grants vs. Expertise | JB criticized traditional $20k grants for marketing, arguing that projects often lack the infrastructure to spend them effectively. | Proposal: Pair financial resources with Scribe's professional expertise. | | Brand Halo Effect | JB used Apple as an example of a "Brand Halo," where sub-projects benefit from the master brand’s equity (and vice versa). | Discussion on when to associate with or distance from the Cardano brand. | | Cardano's Persona | Anuj asked about current positioning. JB described Cardano as the "National Geographic" of crypto—intellectual and serious, but perceived as "antisocial." | Need to make the brand more inclusive and modern without losing depth. | | Proposed Fund | JB proposed a $500k–$1M fund to support community marketing with high accountability and professional oversight. | Aiming for "news you can use" rather than "copy-paste" meme marketing. | | Framework & KPIs | Yoram discussed a "Vision 2030" framework, prioritizing verticals like DePIN, AI, and Bitcoin DeFi to align with marketing. | Yoram shared a draft flow/link for the committee to review. | | Vice Chair Result | Terence and Lara monitored the poll. Yoram confirmed his vote for Laura via chat as he had technical issues with the poll. | Laura appears to have the committee's support for the position. | | Snek/Guest Context | Rapha (Snek) clarified his presence was to support ecosystem growth and marketing efforts, though the format wasn't ideal for a deep dive. | Future separate discussions with Snek may be required. | | Next Steps | Jashar’s presentation was postponed to the next meeting due to time constraints. | JB to share his deck and a detailed document with the committee. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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