> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-02-03-2026.md). # Meeting Minutes 02/03/2026 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | ---------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Laura Mattiucci | Yes | Vice Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | Yes | Member | Y | April 2026 | | Maggie Schmidt | Yes | Member | Y | October 206 | | Otavio Lima | No | Member | Y | October 2026 | | Reshan Fernando | Yes | Member | Y | October 2026 | | Wes Parkinson | No | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Abhik Nag * Benjamin Ben Zvi * Marco Moshi * Pedro Lucas * Randy Randy * Sanjaya Wanigasekera * Terence McCutcheon * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee - 2026/02/03 - Recording](https://drive.google.com/file/d/13YXjWSRoFDFKKW8FQx9eFC836u75FlZo/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2026/02/03 - Transcript](https://docs.google.com/document/d/1mNTNoxIfLQvh8rxZi8GSZCLT-TnT59YFp4LYECoFRrI/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/02/03 - Chat](https://drive.google.com/file/d/1P8-2Kkzwb-32jWrBTYqE9WSL5GLR3V40/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 2.03.26 * Open Forum ## Decisions/Actions **Decisions** * **Approval of Agenda Order:** The committee decided to proceed with Yoram’s enterprise presentation immediately, despite requests to move it, to ensure the recorded session stayed on track. * **Pilot Program Strategy:** The committee agreed to adopt a "Vertical Pilot" approach for 2026, focusing on two specific industries to test coordinated onboarding rather than a broad, multi-industry approach. * **KPI Alignment:** It was decided that all business and marketing initiatives must be measurable against the established 2030 "North Star" KPIs. * **Resource Shift:** There was a consensus to shift the focus of Cardano.org from a purely developer-centric resource to a more enterprise-friendly lead generation funnel. **Actions** * **Meeting Coordination:** Lara and Tim to meet offline to review committee schedules (GMC and MCC) and attempt to eliminate overlaps for members serving on both. * **MCC Secretary Outreach:** Lara to contact the MCC secretary to discuss potential time changes for future meetings. * **Vertical Selection:** Yoram and the committee to finalize the selection of the two pilot verticals within the next few weeks. * **Budget Review:** All members to review the "Budget Design Guidelines" document shared by Lara and provide feedback on Discord. * **TrialTech Update:** Yoram to coordinate with Rahul to schedule a progress report on the TrialTech agricultural project for a future meeting. * **External Guest Invitation:** Anuj to look into inviting a representative from the ONDC (India) to present their objectives to the committee. * **Feedback Synthesis:** Lara to collect committee feedback on the budget draft to present at the next ISC (Intersect Steering Committee) and Secretary calls. | Topic | Discussion | Notes | | ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------- | | Meeting Quorum & Logistics | Lara confirmed quorum. A discussion ensued regarding the absence of certain members due to planning sessions and potential scheduling overlaps with other committees. | Tim noted that Laura might still be in a planning week; Lara to verify attendance for future sessions. | | Committee Scheduling Conflicts | Wilco raised concerns regarding the overlap between the GMC and MCC (Marketing & Communications Committee) meetings, noting it prevents participation in both. | Lara and Tim agreed to regroup offline to align schedules across different time zones to avoid future overlaps. | | Enterprise Onboarding Strategy | Yoram introduced a framework for enterprise onboarding designed to coordinate growth and marketing initiatives across the ecosystem. | Focus is on creating a business framework rather than just isolated marketing events. | | Vision 2030 KPIs | Yoram highlighted the "North Star" goals derived from the Product Committee, defining key performance indicators for Cardano through 2030. |


| | Vertical Pilot Program | The committee discussed choosing two specific industry verticals as pilots for 2026 to test a coordinated go-to-market strategy. | The goal is to prove that a focused, coordinated approach yields better results than fragmented efforts. | | Agricultural Supply Chains | Yoram proposed Agriculture as a primary vertical, citing decentralized needs and existing partnerships in India involving millions of farmers. | This vertical would integrate Oracles, stablecoins, and decentralized identity (DID) solutions. | | Sports & Fan Engagement | Discussion on a pilot with Barcelona FC involving fan engagement via Discord. The focus is on "blockchain-invisible" user experiences. | Laura suggested fitting sports into a broader "Loyalty Program" category for better marketing structure. | | Digital Product Passports (DPP) | Laura mentioned upcoming EU mandates for traceability in industries like batteries and photovoltaics as a massive opportunity for Cardano. | DPP mandates begin next year, offering a clear regulatory-driven entry point for blockchain. | | Lead Generation Funnel | Laura suggested revamping Cardano.org to act as a funnel, moving away from a purely developer-centric resource to one that captures enterprise leads. |


| | Stablecoin Integration | Tim emphasized that while stablecoins (like USDC) are seen as DeFi primitives, they are essential for institutional engagement and B2B settlements. | Reliable stablecoins are considered a prerequisite for most enterprise use cases discussed. | | Regional Opportunities (India) | Anuj highlighted the ONDC (Open Network for Digital Commerce) in India as a gateway for on-chain trade settlements and remittances. | Anuj may invite ONDC representatives to a future meeting to explain their objectives. | | B2B vs. B2C Support | Yoram clarified that his focus is primarily B2B, requiring long-term relationship building rather than just marketing spend. | Tim queried how community and treasury funding could accelerate these existing ecosystem businesses. | | TrialTech Progress | The committee expressed interest in a progress report from Rahul regarding TrialTech’s work in the agricultural sector. | Yoram to coordinate a future update from the TrialTech team. | | Budget Design Guidelines | Lara shared a draft document regarding budget design and delivery dates for committee feedback. | Members are asked to review the document on Discord and provide feedback before the next meeting. | | AOB (Any Other Business) | The meeting concluded early to allow members to review the budget document and attend the MCC meeting. | Lara will coordinate with the GMC and MCC secretaries to address the scheduling feedback. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-02-03-2026.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.