> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-02-17-2026.md). # Meeting Minutes 02/17/2026 {% hint style="info" %} These minutes are pending a Formal review by the Secretary. {% endhint %} ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | ---------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Laura Mattiucci | Yes | Vice Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | No | Member | Y | April 2026 | | Hasitha Raymond | No | Member | Y | April 2026 | | Maggie Schmidt | No | Member | Y | October 206 | | Otavio Lima | No | Member | Y | October 2026 | | Reshan Fernando | Yes | Member | Y | October 2026 | | Wes Parkinson | No | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Dominik Hinkleman * Marco Moshi * Nadia Mannell * P. Lucas * Terence McCutcheon * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee (Intersect) - 2026/02/17 - Recording](https://drive.google.com/file/d/1LIlgolIjcQ5Mq0DvSSaxbJJ2ob_pXW8C/view?usp=sharing) **Transcript:** [Growth & Marketing Committee (Intersect) - 2026/02/17 - Transcript](https://docs.google.com/document/d/11jUjq3eOCBjS2CwanGCvIb4Nw2gdmcI1IWploBAl_QY/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/02/17 - Chat](https://drive.google.com/file/d/12Qv7PrV6yZv3jpU-FyKz6TPBox8dxcKh/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 2.17.26 * Open Forum ## Decisions/Actions **Decisions** * **Quorum Confirmed:** The meeting officially commenced with five committee members present, establishing a quorum. * **Election Seats Finalized:** It was confirmed that five seats (currently held by Tim, Laura, Andy, Anuj, and Hitha) will be open for the April election cycle. * **Application Window Extension:** The application period was officially increased from one week to three weeks based on previous cycle feedback. * **Standardized Candidate Questions:** The committee agreed to move forward with a set of three standardized questions for all GMC applicants. * **Summit 2026 Location:** The decision to host the Cardano Summit 2026 in Singapore immediately preceding Token2049 was confirmed, with a down payment already placed on a venue. * **Summit Format:** The 2026 event will follow a dual-day structure (Day 1: Ecosystem/Governance; Day 2: Industry/Global Stage). **Actions** * **Candidate Question Review:** Lara will share the document of the three application questions for the committee to review, edit, or suggest additions. * **Election Timeline Distribution:** Lara to share a screenshot/file of the official election timeline in the internal GMC channel. * **Graphic Asset Release:** Intersect's graphic designer to finalize and release the committee-specific branding and social media asset packs. * **Summit Proposal & Voting:** Laura to prepare and release a formal proposal for the 2026 Summit to the community for a vote. * **Summit Metrics Blog:** Laura to publish a blog post detailing the full KPIs and numbers from the previous year's summits. * **Enterprise Strategy Refinement:** Yoram to continue developing the "Business Network" plan and identify the specific verticals (e.g., Agriculture/Supply Chain) for the pilot program. * **NCL Validity Clarification:** Lara to follow up with the Intersect team (Ryan, Elena, Aaron, etc.) to get a concrete answer regarding the current status/validity of the NCL. | Topic | Discussion | Notes | | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------- | | Quorum & Agenda | Lara confirmed five committee members present, establishing a quorum. The agenda includes April elections, Cardano Summit 2026, application review, and enterprise onboarding. | Meeting officially commenced once Tim joined. | | April Election Cycle | Five seats are up for election in April, including positions held by Tim, Laura, Andy, Anuj, and Hitha. Current members must reapply if they wish to stay. | The ISC is still developing the formal standard process for these seats. | | System Improvements | Feedback from April 2025 led to system upgrades: embedded translations, candidate profiles visible during voting, and clearer dashboards. | Goal is to avoid system changes mid-cycle, which caused issues last year. | | Application Timeline | The application window has been extended from one to three weeks to allow more time for community engagement and candidate preparation. | Dates: Opens March 30, Closes April 17 (12:00 PM UTC). | | Voting & Auditing | Voting runs from April 20 to May 1. A 3-day quality check follows applications, and a 3-day third-party audit follows voting to prevent manipulation. | Results to be announced on May 4. Members can vote for multiple candidates. | | Communication Strategy | Intersect will provide graphic asset packs for committees and candidates to use on social media to "break the bubble" and reach new members. | Campaigns will focus on why participation matters and how committees help the ecosystem. | | Application Questions | All committees now have a standard set of three questions for applicants. Lara shared these for committee review and potential editing. | GMC has the autonomy to edit/refine these three specific questions. | | Cardano Summit 2025 Recap | Laura reported that 2025 KPIs were met or exceeded. The Berlin flagship had 1,000+ attendees, while regional events (Bangalore, Nairobi) saw high registration. | Revenue from 2025 ticketing/sponsorship will be used to reduce costs for the 2026 summit. | | Cardano Summit 2026 | The 2026 Summit will be held in Singapore, immediately preceding Token2049. It features a two-day "Cardano Days" format followed by a booth at Token2049. | Focus: Day 1 (Ecosystem/Governance) and Day 2 (Industry/Global Stage). | | Singapore Logistics | A down payment has been made for a large single-floor venue in Singapore. Ticket prices are expected to be lower than last year (approx. <$399). | Discounts for ADA holders and community members will remain a priority. | | Enterprise Onboarding | Yoram discussed the "post-lead" phase: how to move from lead generation to long-term scaling (e.g., Senta project scaling from 100k to 1M farmers). | A "Business Network" approach is proposed to match enterprise needs with Cardano solutions. | | Vertical Pilot Program | The committee discussed focusing on two specific verticals (e.g., Supply Chain/Agriculture) to build a "blueprint" rather than spreading resources too thin. | Tim suggested leaning into USDCX integration to attract RWA and institutional use cases. | | Product Marketing | Tim and Yoram agreed that brand-driven marketing must be supported by "product marketing assets" that define clear technical capabilities. | High-level branding needs to be backed by concrete "conversation starters" for enterprises. | | Constitution/NCL Update | Laura asked for updates on the NCL. Lara noted there is conflicting feedback on its validity and is seeking a concrete answer from the Intersect team. | Feedback is pending from Ryan, Elena, Aaron, and the governance facilitators. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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