> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-02-24-2026.md). # Meeting Minutes 02/24/2026 {% hint style="info" %} These minutes are pending a Formal review by the Secretary. {% endhint %} ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | ---------- | ----------------- | -------------- | | Tim Harrison | No | Chair | Y | April 2026 | | Laura Mattiucci | Yes | Vice Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | No | Member | Y | April 2026 | | Maggie Schmidt | No | Member | Y | October 206 | | Otavio Lima | Yes | Member | Y | October 2026 | | Reshan Fernando | Yes | Member | Y | October 2026 | | Wes Parkinson | No | Member | Y | October 2026 | | Yoram Ben Zvi | No | Member | Y | October 2026 | Other Guests: * Josefine Birkigt * Marco Moshi * P. Lucas * Terence McCutcheon * Tevo Kask * Thyme Studio * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee (Intersect) - 2026/02/24 - Recording](https://drive.google.com/file/d/1wHxc0HMudslkep99J2ZE4gWZFq2nT6QE/view?usp=sharing) **Transcript:** [Growth & Marketing Committee (Intersect) - 2026/02/24 - Transcript](https://docs.google.com/document/d/10jEUtj90iSWutqPWN0AxYn1-X_g7nSTfquBRIhHraCo/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/02/24 - Chat](https://drive.google.com/file/d/1qlqN-tyz3D5Iww3b4U1Sv8bzD0K6saSI/view?usp=sharing) ## Intros/COI Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD ## Agenda 2.24.26 * Open Forum ## Decisions/Actions **Decisions** * I**nterim Leadership:** Laura will act as Chair and make all necessary decisions on behalf of Tim for the remainder of the week due to his absence. * **Election Question Revision:** The committee decided to modify the third application question to focus on "growth strategies and execution" rather than just "campaigns" to better reflect an advisory role. * **Budget Strategy:** The committee agreed to prioritize defining five high-level goals for the year before assigning specific numbers or vendors to budget line items. * **Onboarding Materials:** The GMC introduction paragraph in the New Member Pack will be updated to explicitly include "Enterprise engagement" and "Institutional growth." * **Meeting Frequency:** The committee decided to maintain a weekly meeting structure (approximately 2–3 hours of total dedication including document review) rather than setting a strict 20+ hour monthly requirement. **Actions** * **Lara:** Rewrite the final GMC application question and send it to Laura for final approval. * **Lara:** Consult with the ISC Secretary and other committee secretaries to get concrete information on budget submission timelines. * **Lara:** Draft a "Committee Trajectory" document (covering 2025 accomplishments and 2026 goals) to ensure continuity for new members. * **Lara:** Update the GMC introductory paragraph in the New Member Pack to include Business Development and Enterprise Adoption. * **Lara:** Communicate the committee's feedback regarding member "hour expectations" to the Election Management Team. * **Lara:** Add the additional topics discussed during this meeting as subtasks in ClickUp for transparency. * **Laura:** Polish the high-level budget priority list (Product Marketing, Demand Gen, PR, etc.) and email it to the members for review. * **All Members:** Current elected members whose seats are up for election in April are advised to reapply if they wish to continue their tenure. | Topic | Discussion | Notes | | -------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------- | | Quorum & Leadership | Lara announced that Tim is unavailable this week. As Vice Chair, Lara will make decisions on his behalf. Quorum was reached upon Rashan's arrival. | Lara to act as Chair for the duration of the week. | | Budget Status Update | Terence (OSC Secretary) reported no firm deadline for budget submission yet. OSC plans to roll over last year's budget as many programs require multi-year progress. | Internal governance requirements are still pending before final submission. | | GMC Budget Framework | Laura suggested focusing on 5 big priorities for the year rather than specific vendors immediately. Lara will consult the ISC secretary for concrete timelines. | Aim to have high-level priorities set by next week's meeting. | | Enterprise Onboarding | The committee discussed shifting toward an informational role, letting enterprises propose their own treasury solutions rather than the GMC managing it directly. | Strategy to focus on "Sales Enablement" and GTM frameworks. | | Committee Elections | Applications open March 30th and close April 17th. Voting runs from April 20th to May 1st, with results on May 4th. | Three GMC-specific questions will be included in the application. | | Election Question Revision | Laura suggested changing Question 3 from a focus on "campaigns" to "growth strategies and execution" to reflect an advisory rather than just action-oriented role. | Lara to rewrite and send to Laura for final approval. | | New Member Onboarding Pack | Lara presented the draft "New Members Pack" containing org charts, leadership info, and tool guides (ClickUp, Miro, etc.). | Feedback requested on the GMC-specific paragraph. | | GMC Remit Update | Anuj and Laura noted the current description lacks mention of "Enterprise/Institutional engagement." | Lara to rewrite the GMC intro paragraph to include ecosystem growth and enterprise adoption. | | Member Expectations | Discussion held on whether to define specific hours. Anuj suggested a "weekly meeting" focus with roughly 2–3 hours of dedication for doc reviews. | Lara to relay this feedback to the election management team. | | Knowledge Transfer | Laura expressed concern about "starting from scratch" every election cycle. She requested a roadmap or "trajectory" document to maintain continuity. | Lara will draft a "GMC Trajectory" document (2025–2026) as an extra resource. | | Chair/Vice Chair Seats | Lara confirmed that both Tim’s and Laura’s seats are up for election in April. Current members are encouraged to reapply. | New leadership will be elected following the general committee elections. | | Catalyst Transition | Laura (CF) provided an update on the transition from IOG to Cardano Foundation. Key staff are moving over to ensure Fund 14 execution remains stable. | Funds 15 and 16 will be returned to the treasury for community discussion on future formats. | | 2026 Budget Priorities | Laura outlined key pillars: Product Marketing/GTM, Events (Demand Gen), PR/Media (Narrative), and Brand Strategy. | Events will be rebranded as "Demand Generation" to be more inclusive of social/online efforts. | | Enterprise Tooling & L2s | Laura highlighted the "Digital Product Passport" (EU legislation) as a massive opportunity for Cardano, though it requires scalable L2 solutions. | GMC to inform the Product Committee on enterprise needs for high-volume, low-cost transactions. | | Action Items & Closing | Lara will add the subtopics discussed to ClickUp and distribute the budget priority draft via email. | Meeting adjourned at the 50-minute mark. | --- # Agent Instructions This documentation is published with GitBook. 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