> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-03-17-2026.md).

# Meeting Minutes 03/17/2026

{% hint style="info" %}
These minutes are pending a Formal review by the Secretary.&#x20;
{% endhint %}

## Attendees:&#x20;

| Name            | Attendance | Role       | Voting Seat (Y/N) | Election Cycle |
| --------------- | ---------- | ---------- | ----------------- | -------------- |
| Tim Harrison    | No         | Chair      | Y                 | April 2026     |
| Laura Mattiucci | Yes        | Vice Chair | Y                 | April 2026     |
| Lara Bonasorte  | Yes        | Secretary  | N                 | N/A            |
| Andy Hung       | Yes        | Member     | Y                 | April 2026     |
| Anuj Chaudhary  | Yes        | Member     | Y                 | April 2026     |
| Hasitha Raymond | No         | Member     | Y                 | April 2026     |
| Maggie Schmidt  | No         | Member     | Y                 | October 206    |
| Otavio Lima     | No         | Member     | Y                 | October 2026   |
| Reshan Fernando | Yes        | Member     | Y                 | October 2026   |
| Wes Parkinson   | No         | Member     | Y                 | October 2026   |
| Yoram Ben Zvi   | Yes        | Member     | Y                 | October 2026   |

Other Guests:&#x20;

* Alice Mafuko
* Gauthier KP
* Josefine Birkigt
* Marco Moshi
* Nadia Mannell
* Terence McCutcheon
* Thyme Studio

&#x20;

**Recording:** [Growth & Marketing Committee (Intersect) - 2026/03/17 - Recording](https://drive.google.com/file/d/1yqcx8SxlpqtOfrVUNSbytCHEXSliQlDd/view?usp=sharing)

**Transcript:** [Growth & Marketing Committee (Intersect) - 2026/03/17 - Transcript](https://docs.google.com/document/d/1rfLa79R9y8y7cnZls1QeWVsc2azlcs0DrpFURJTJgyw/edit?usp=sharing)

**Chat Transcript:** [Growth & Marketing Committee - 2026/03/17 - Chat](https://drive.google.com/file/d/1qqMwDUAY7CimhKtE4OvvpeGSV-uHR9Xz/view?usp=sharing)

## Intros/COI

Andy: Pacific Meta\
Anuj: Yoroi Wallet & EMURGO India Lead\
Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\
Laura: Director Marketing and Comms at CF\
Maggie: TBD\
Otavio: TBD\
Reshan: TBD\
Tim: EVP Community & Ecosystem, Input | Output\
Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\
Wes: Rare Network\
Yoram: TBD

## Agenda 3.17.26

* &#x20;Open Forum

## Decisions/Actions

**Decisions**

* **Postponement of Official Voting:** Because a quorum was not met, the committee decided not to vote on any formal agenda items requiring a decision.
* **X Space Strategy:** Agreed to host a promotional session on the Intersect main X account during the application window (March 30th – April 13th) to incentivize new applicants.
* **Time Slot Preference:** Established a preferred meeting/event window around 1:30 PM UK time to balance the needs of members in Asia and the Americas.
* **Framework Consolidation:** Agreed to merge "Option 2" (Yoram’s feedback) into the primary GMC framework document (Sheet 1) rather than maintaining two separate versions.
* **Communication Channels:** Decided to use a combination of the Intersect weekly newsletter (condensed version), a long-form website article, and social media amplification to share the roadmap.

**Actions**

* **Lara:** Coordinate with the elections team to finalize specific time slots for the upcoming X Spaces.
* **Lara:** Reach out to Lorenzo (Secretary of the Product Committee) to schedule a sync regarding hackathons (Dora Hacks/Hack India) and enterprise onboarding.
* **Laura:** Consolidate the two options on the strategy spreadsheet into a single unified framework for a future vote.
* **Laura & Yoram:** Sync privately (scheduled for "tomorrow") to align on business development and budget items.
* **Laura:** Reach out to Maren (Chair of MCC) for more details regarding the India hackathon discussions.
* **Yoram:** Attend the Product Committee call today (2:00 PM UTC) to represent GMC interests in enterprise adoption.
* **All Members:** Review the shared framework document and provide feedback on growth and adoption targets before the next meeting's vote.

| Topic                        | Discussion                                                                                                                                                          | Notes                                                                                                               |
| ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| Meeting Opening              | The meeting commenced without a full quorum, meaning no formal voting or decision-making could occur. The focus was shifted to informational updates.               | Hosted by Lara. Recording started early in the call.                                                                |
| Committee Elections Update   | Lara provided an update on the election progress. A mandatory X (Twitter) Space is required to incentivize new applicants.                                          | Space to be hosted via Intersect’s main X account.                                                                  |
| X Space Participation        | Lara requested Laura (Vice Chair) to participate and share her perspective on being a GMC member to attract new candidates.                                         | Goal: Create a "hook" for potential applicants based on personal experience.                                        |
| X Space Scheduling           | The application period is March 30 – April 13. Discussion held regarding the best time to accommodate members in Asia, Europe, and the Americas.                    | Proposed time: Around 1:30 PM UK (no later than 10:30 AM Lara's time) to avoid losing Asia/West Coast participants. |
| Hackathons in India          | Discussion regarding "Dora Hacks" and "Hack India." Anuj explained these events target engineering colleges to create a developer funnel for regional summits.      | Anuj noted these complement Cardano Foundation's year-end goals but are independent.                                |
| Committee Travel Budget      | Laura inquired about budget thresholds for member travel to events. Tex shared insights from the Open Source Committee (OSC) experience.                            | Suggested budget: \~$3,000 per person per event for travel, lodging, and per diem.                                  |
| Travel Budget Estimates      | Discussion on ADA/USD volatility. Tex mentioned a ballpark figure of 500k ADA for OSC, though GMC needs may be lower (approx. 4 people traveling once per quarter). | Laura noted she (CF) does not require a travel budget, but other members do.                                        |
| 2027 Framework Strategy      | Laura introduced a high-level framework for the coming year, covering sales enablement, GTM, product marketing, and brand programs.                                 | Future vote required to approve this as the GMC's guiding document.                                                 |
| Framework Options            | Yoram proposed "Option 2" on the shared sheet, reorganizing the buckets into Ecosystem Coordination, Demand Programs, and Business Development.                     | Laura to consolidate Yoram’s feedback into the primary working document.                                            |
| Communication & Visibility   | The team discussed how to share the roadmap publicly. Ideas included X, the Intersect website, and the weekly newsletter.                                           | Lara noted the website is being reworked; the newsletter will provide a condensed summary.                          |
| Ecosystem Coordination       | Yoram emphasized the need for better coordination with the Product Committee, particularly regarding "Partner Adoption" and enterprise onboarding.                  | Yoram to join a call with the Product Committee today at 2 PM UTC.                                                  |
| Founder Marketing & Ventures | Otávio questioned the "Founder Marketing/Ventures" category. Laura and Nadia explained it focuses on supporting startups and grassroots projects.                   | Nadia highlighted the Venture Hub’s accelerator in Lisbon and the Draper collaboration.                             |
| Election Question Review     | Lara shared the rewritten election questions, framing them around "advisorship" and "experience" rather than just "action."                                         | Committee generally agreed the revised phrasing was much better.                                                    |
| Meeting Adjournment          | Lara recapped action items: confirming X Space slots, discussing hackathons with Lorenzo (Product Committee), and syncing on the budget sheet.                      | Meeting adjourned 20 minutes early.                                                                                 |


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