> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-03-24-2026.md). # Meeting Minutes 03/24/2026 {% hint style="info" %} These minutes are pending a Formal review by the Secretary. {% endhint %} ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | --------------- | ---------- | ---------- | ----------------- | -------------- | | Tim Harrison | Yes | Chair | Y | April 2026 | | Laura Mattiucci | Yes | Vice Chair | Y | April 2026 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2026 | | Anuj Chaudhary | Yes | Member | Y | April 2026 | | Hasitha Raymond | Yes | Member | Y | April 2026 | | Maggie Schmidt | No | Member | Y | October 206 | | Otavio Lima | Yes | Member | Y | October 2026 | | Reshan Fernando | No | Member | Y | October 2026 | | Wes Parkinson | Yes | Member | Y | October 2026 | | Yoram Ben Zvi | Yes | Member | Y | October 2026 | Other Guests: * Josefine Birkigt * Logan Panchot * Patrick Tobler * P. Lucas * Seomon Register * Terence McCutcheon * Thyme Studio **Recording:** [Growth & Marketing Committee (Intersect) - 2026/03/24 - Recording](https://drive.google.com/file/d/1di8e7Jh7LMw2EmhbkdutOaXdMXyDSMs_/view?usp=sharing) **Transcript:** [Growth & Marketing Committee (Intersect) - 2026/03/24 - Transcript](https://docs.google.com/document/d/1weiaBAf8vqBZphOoyasOpnBSohuzld7Sgh_yKGwslps/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/03/24 - Chat](https://drive.google.com/file/d/1I1xdZcu6tUpPjqEwgf6J9WIg0_wkddfs/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 3.24.26 * Open Forum ## Decisions/Actions **Decisions** * **Budgeting Methodology:** The committee decided to move away from a single, massive budget request (as done last year) in favor of a framework with specific "pillars." Individual projects will now submit their own proposals through the Intersect process to avoid administrative bottlenecks. * **Travel Seat Allocation:** The committee agreed to request funding for five seats (based on the expected committee size next year) with four travel instances each, adhering to the established travel policy. * **Travel Reimbursement Limit:** It was affirmed that committee members can assume an individual event attendance limit of $3,000 USD for reimbursements, provided they follow the standard approval process. * **Strategic Direction:** The committee reached a consensus that the GMC should act as a strategic advisor/steer rather than a direct endorser of specific individual proposals. **Actions** * **Finalize Framework:** Laura and Yoram to finish the budget framework document by next week. * **Approval Submission:** Laura to share the finalized budget numbers to Lara for formal committee approval in the next meeting. * **Link Sharing:** Lara to provide the official link to the committee travel policy for members to review in detail. * **DAO Feedback:** Committee members (specifically those on the GMC) to provide feedback on Logan’s "Marketing DAO" proposal and determine how it might pilot or integrate with current Intersect structures. * **Community Outreach:** Lara to send Google Calendar invites for the April 7th X (Twitter) Space at 3:30 p.m. UTC. * **Attendance Confirmation:** Laura (Vice-Chair) needs to confirm her attendance for the April 7th promotional session, as she had stepped out before the date was finalized. * **Social Media Positioning:** Lara suggested sharing the outcomes or recommendations of this meeting on social media to reinforce the GMC’s position as a strategic advisor within the ecosystem. | Topic | Discussion | Notes | | ----------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------- | | Quorum & Intro | Lara opened the meeting, noting they had four members present and were waiting on one more for a formal quorum before proceeding with the agenda. | Quorum was reached shortly after the start. | | Budget Overview | Lara requested an update on the budget document Laura and Yoram have been developing. Laura clarified it is currently a draft framework. | Framework to be finalized by next week. | | Travel Policy | The group discussed travel allocations. Terence shared that the OSC established a $3,000 limit per person for event attendance to maintain consistency. | Policy depends on flight duration (economy vs. premium economy). | | Booking Lead Times | Wes suggested a requirement to book travel at least one month in advance to manage costs, unless it is a high-value last-minute opportunity. | Laura noted most requests are known 2 months in advance. | | Budget Strategy | Laura explained the shift from a "full budget" request to a "pillar-based" framework to avoid the administrative failures of the previous year. | Goal is to provide direction rather than direct endorsements. | | Cardano Treasury | Logan presented a proposal to rethink treasury allocation, moving from funding isolated entities to funding "Strategic Initiative DAOs." | Focus on moving from "grants" to "capital management." | | Initiative DAOs | Logan defined these as domain-expert buckets (e.g., Marketing DAO, Builder DAO) that return unused funds to the treasury. | Designed to reduce administrative overhead for DREPs. | | DREP DAO Layer | A "Meta-Governance" layer was proposed to oversee the initiative DAOs, ensuring accountability and setting KPIs. | This layer would elect 3 of 7 council seats in each DAO. | | Committee Integration | Simon and Tim questioned how these DAOs would coexist or merge with existing Intersect committees like the GMC. | Logan suggested committee members should hold seats on DAO councils. | | Marketing DAO Focus | Tim asked about the specific focus and scale of a Marketing DAO. Logan noted it should remain flexible based on proposal merit. | Focus could include PR, events, or DeFi-specific growth. | | KPI Accountability | Logan demonstrated the "Builder DAO" track record, showing how 34 builders were funded and tracked via smart contracts (Agora). | Over 12M ADA was distributed in the pilot round. | | Convergence Risks | Wes expressed concern that introducing a new DAO structure one month before vendor proposals might "throw a grenade" into the process. | Discussion on the timing and maturity of the proposal. | | Decentralized Marketing | Laura noted that marketing requires more coordination (branding/narrative) than tech, making a decentralized DAO approach complex. | Marketing needs a unified "needle-moving" strategy. | | X Spaces Event | Lara announced an X (Twitter) Space on April 7th at 3:30 PM UTC to encourage community applications for committee seats. | Targeted attendance: Chair, Vice Chair, and members. | | Closing Remarks | Lara thanked Logan for the presentation and welcomed Tim back to the group. | Meeting adjourned; calendar invites to be sent. | --- # Agent Instructions This documentation is published with GitBook. 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