Meeting Minutes 03/31/2026
Attendees:
Name
Attendance
Role
Voting Seat (Y/N)
Election Cycle
Tim Harrison
No
Chair
Y
April 2026
Laura Mattiucci
Yes
Vice Chair
Y
April 2026
Lara Bonasorte
Yes
Secretary
N
N/A
Andy Hung
No
Member
Y
April 2026
Anuj Chaudhary
Yes
Member
Y
April 2026
Hasitha Raymond
Yes
Member
Y
April 2026
Maggie Schmidt
No
Member
Y
October 206
Otavio Lima
Yes
Member
Y
October 2026
Reshan Fernando
Yes
Member
Y
October 2026
Wes Parkinson
Yes
Member
Y
October 2026
Yoram Ben Zvi
Yes
Member
Y
October 2026
Other Guests:
Benjamin Ben Zvi
Boaz Bandu Balume
Musa Ridwan Itopa
Nadia Mannell
P. Lucas
Terence McCutcheon
Thyme Studio
Wilco van de Burgwal
Recording: Growth & Marketing Committee (Intersect) - 2026/03/31 - Recording
Transcript: Growth & Marketing Committee (Intersect) - 2026/03/31 - Transcript
Chat Transcript: Growth & Marketing Committee - 2026/03/31 - Chat
Intros/COI
Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD
Agenda 3.31.26
Open Forum
Decisions/Actions
Decisions
Approval of Proof of Concept (PoC): The committee decided to pursue a small PoC for the "Marketing DAO" with a limited budget for this year rather than a full integration.
Travel Budget Parameters: Agreed on a budget framework for 3–5 events, covering a maximum of 5 people per event, with specific caps for tickets ($3,000) and accommodation ($250/night).
Summit Location & Strategy: Confirmed the 2024 Cardano Summit will be held in Singapore (October 5–6) to coincide with Token 2049 to consolidate travel and maximize attendance.
Treasury Refund Policy: Agreed that any unused travel funds from the requested budget will be returned to the Cardano Treasury.
Submission Timeline: Set an internal deadline of April 10th to have the budget document finalized and triple-checked.
Actions
Lara: Review and increase the travel budget (potentially up to $25k) to account for the projected 60% increase in aviation fuel costs.
Lara: Check with other committees and Intersect for an official ADA/USD conversion rate to use in the proposal.
Laura: Reach out to Logan to inform him the committee is looking at a PoC model with a limited budget for the marketing execution arm.
Laura: Contact Sam (Product Committee) to schedule a meeting regarding overlapping Business Development (BD) and growth initiatives.
Lara: Consult with Lorenzo (Head of Product) about creating a visible space on the Intersect website or Discord to map all committee roadmaps.
Committee Members: Review the shared proposal document on Discord, specifically the sections highlighted for "KPI/Metric" and "Section 2: Alignment to Strategy."
Musa: Provide information to the committee regarding major blockchain events in Africa to ensure regional inclusivity in future marketing plans.
Topic
Discussion
Notes
Aviation Fuel & Travel Costs
Lara and Reshan discussed the global 60% increase in aviation fuel prices. Reshan noted flight prices have already doubled or tripled in some regions.
Budget estimates for travel must account for these significant price hikes.
GMC Proposal Document
Lara is drafting the proposal for the GMC budget. Laura suggested skipping sections meant for larger budgets, such as "track records," to keep it concise.
Focus on essential KPIs and objectives only.
ADA/USD Conversion Rate
The committee debated which ADA conversion rate to use for the budget. Suggestions ranged from 0.20 to 0.25 based on current market rates.
Lara will check with other committees (like OSC) to see if a standard rate has been centrally decided.
Marketing DAO (Logan’s Proposal)
Yoram explained the Cardano Builder DAO (CB DAO) model as a decentralized mechanism for project evaluation and funding.
The committee is considering a Proof of Concept (PoC) for the Marketing DAO with a limited budget this year.
Marketing Strategy vs. Execution
Laura emphasized the need for a strategic framework. The DAO could act as the "execution arm" while the committee sets the high-level pillars.
Avoid overlapping with existing agency contracts; keep the DAO as an experimental pilot.
DRep Education
Wes highlighted the need to educate DReps on why marketing is vital so they vote for treasury funding.
The committee needs to move away from "voting in Discord/Google Meets" to more formal processes.
GMC Travel Budget Details
Lara proposed a budget for 3–5 events, 5 people per event, with $3,000 tickets and $5,000 for accommodation.
Initial estimate is $20k–$25k. Unused funds will be returned to the Cardano Treasury.
Travel KPIs
Yoram suggested adding external KPIs, such as "new contacts made" or "bringing Cardano to new regions," rather than just internal metrics.
Lara will align these KPIs with the two strategic pillars selected in the document.
Budget Submission Deadlines
Terence confirmed the publishing date for the Intersect budget process is April 16th.
The GMC document must be finalized and triple-checked by April 10th.
Inter-Committee Coordination
Laura and Yoram expressed concern over overlapping efforts between GMC, Product, and Enterprise committees, specifically regarding Business Development (BD).
Laura will reach out to Sam to align roles and prevent "reinventing the wheel."
Centralized Roadmap
Laura suggested a central space on the Intersect website to view all committee pillars/roadmaps at a high level.
Lara will check with Lorenzo (Head of Product) regarding website updates for member transparency.
Regional Inclusivity (Africa)
Musa (Community Member/Civic Committee) urged the GMC to include underrepresented regions, specifically Africa, in marketing strategies.
Laura requested Musa share info on major African blockchain events for future planning.
Cardano Summit 2024 & Token 2049
The 2024 Summit will be consolidated with Token 2049 in Singapore (Oct 5–8) to leverage the 25,000+ expected attendees.
Venue is already secured using $300k revenue from last year. Discounts will be available for Cardano members.
Community Engagement
Thyme suggested hosting side events during Token 2049 and providing discounted tickets as a "member value" add.
The team is currently working on bundled ticket packages for the Summit and Token 2049.
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