> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-04-07-2026.md).

# Meeting Minutes 04/07/2026

{% hint style="info" %}
These minutes are pending a Formal review by the Secretary. 
{% endhint %}

## Attendees: 

<table data-header-hidden><thead><tr><th>Name</th><th width="140.35479736328125">Attendance</th><th width="114.258056640625">Role</th><th width="119.9676513671875">Voting Seat (Y/N)</th><th>Election Cycle</th></tr></thead><tbody><tr><td>Tim Harrison</td><td>Yes</td><td>Chair</td><td>Y</td><td>April 2026</td></tr><tr><td>Laura Mattiucci </td><td>Yes</td><td>Vice Chair</td><td>Y</td><td>April 2026</td></tr><tr><td>Lara Bonasorte</td><td>Yes</td><td>Secretary</td><td>N</td><td>N/A</td></tr><tr><td>Andy Hung</td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Anuj Chaudhary </td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Hasitha Raymond</td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Maggie Schmidt</td><td>No</td><td>Member</td><td>Y</td><td>October 206</td></tr><tr><td>Otavio Lima</td><td>Yes</td><td>Member</td><td>Y</td><td>October 2026</td></tr><tr><td>Reshan Fernando</td><td>Yes</td><td>Member </td><td>Y</td><td>October 2026</td></tr><tr><td>Wes Parkinson</td><td>No</td><td>Member </td><td>Y</td><td>October 2026</td></tr><tr><td>Yoram Ben Zvi</td><td>Yes</td><td>Member</td><td>Y</td><td>October 2026</td></tr></tbody></table>

Other Guests:&#x20;

* 45B - Cardano Enablement (Pedro Lucas)
* Benjamin Ben Zvi
* Jashar Seyfi
* Josefine Birkigt
* Ken-Erik Ølmheim
* Logan Panchot
* Nadia Mannell
* Pedro Lucas
* Thyme Studio
* Terence McCutcheon

&#x20;

**Recording:** [Growth & Marketing Committee - 2025/04/07 - Recording](https://drive.google.com/file/d/1mtVUdcmPUD7j0MjcI43jmEhA1I8DDUEc/view?usp=sharing)

**Transcript:** [Growth & Marketing Committee - 2025/04/07 - Transcript](https://docs.google.com/document/d/1vVbTiBYCQrP2jPtjyGhijFv_Jlz-PLgn3ZO-HOzCS3I/edit?usp=sharing)

**Chat Transcript:** [Growth & Marketing Committee - 2025/04/07 - Chat](https://drive.google.com/file/d/1R6NmKhNufPZWJO_ghi-WzEQXizmtb-81/view?usp=sharing)

## Intros/COI

Andy: Pacific Meta\
Anuj: Yoroi Wallet & EMURGO India Lead\
Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\
Laura: Director Marketing and Comms at CF\
Maggie: TBD\
Otavio: TBD\
Reshan: TBD\
Tim: EVP Community & Ecosystem, Input | Output\
Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\
Wes: Rare Network\
Yoram: TBD

## Agenda 4.07.25

* Intersect Committee Elections Applications Update
* GMC framework update (by Laura M.)
* Marketing DAO (Logan Panchot) - Discussion continuation
* GMC Travel Budget Document - Updated items

## Decisions/Actions

**Decisions**

* Budget Submission Path: The committee decided to submit the travel budget as part of the Intersect overall operational budget rather than as an individual committee proposal.
* Currency Conversion Rate: Agreed to use a fixed rate of $0.25 USD per ADA for all budget calculations, aligning with the Civics Committee.
* Travel Class Restriction: Agreed that all funded travel will be restricted to Economy Class only, with no adaptations for flight length.
* Budget Scope: Agreed that the budget will cover 12 months of travel and will prioritize "Regional Attendee Assignment" to mitigate costs.
* Inclusion of Per Diems: Decided to revise the initial "no food/per diem" stance to align with the official Intersect committee travel policy, which includes standardized per diem rates.
* DAO Strategy: Agreed that the Marketing DAO should act as an execution layer for the GMC’s strategic pillars rather than operating as a redundant, separate entity.

**Actions**

* **Lara:** Update the budget document to include per diem costs based on US government recommendations/Intersect policy.
* **Lara:** Finalize and send the budget document to Lorenzo by the April 10 deadline.
* **Logan:** Meet with the 15+ members interested in the Marketing DAO to identify a pilot project that fits into the GMC’s strategic pillars.
* **Logan:** Share the "Builder DAO playbook" and deck with the committee members.
* **GMC Members:** Review the budget document and add comments/suggestions via the shared link before the deadline.
* **GMC Members:** Current members intending to stay for the next term must reapply through the committee election application process.
* **Laura/Yoram:** Filter through upcoming Ecclesia proposals to identify which ones are "sticky" to the strategic pillars for potential committee commentary.

<table data-header-hidden><thead><tr><th width="215.1290283203125">Topic</th><th width="286.16131591796875">Discussion</th><th>Notes</th></tr></thead><tbody><tr><td>Welcome &#x26; Quorum</td><td>Lara opened the meeting, confirming a quorum was present. Attendees discussed travel plans for the upcoming Paris Blockchain Week.</td><td>Meeting started with general networking and attendance confirmation.</td></tr><tr><td>Marketing DAO Alignment</td><td>Logan noted he paused progress to ensure alignment with GMC's vision. Laura suggested sharing GMC's strategic pillars to avoid redundant efforts with existing vendors.</td><td>Focus is on making the DAO an "execution layer" for GMC’s established strategic pillars.</td></tr><tr><td>Institutional Workshop Update</td><td>Logan shared success from a workshop in Peru with 17 government institutions, educating them on Cardano and Midnight for digital privacy solutions.</td><td>Information shared to provide positive energy; not an official agenda item.</td></tr><tr><td>Strategic Pillars Framework</td><td>Laura presented the cleaned-up framework containing pillars: Sales Enablement, Ecosystem Coordination, Brand, Demand, and Founder Marketing.</td><td>Framework to be hosted on a future Intersect committee resource page.</td></tr><tr><td>DAO Pilot Categories</td><td>The group discussed where a DAO fits. Suggestions included brand programs, market research, and content creation (referencing a potential K-Content DAO).</td><td>Tim emphasized that a DAO is best suited for democratic grant awarding rather than commissioning agencies.</td></tr><tr><td>DAO Requirements &#x26; KPIs</td><td>Yoram and Logan discussed aligning DAOs with "2030 Vision" KPIs. Logan mentioned a "Builder DAO" model that tracks KPIs directly on-chain.</td><td>Pilot DAOs require a critical mass of participants and clearly defined ecosystem gaps.</td></tr><tr><td>Committee Elections</td><td>Lara reported that six applications have been received for GMC seats. Existing members were encouraged to reapply for the new two-year terms.</td><td>Terence clarified that current members may stay for an additional six months (18 months total) to align with April cycles.</td></tr><tr><td>Travel Budget Submission</td><td>Lara confirmed the travel budget will be submitted as an Intersect operational budget rather than a standalone committee budget to simplify administration.</td><td>Strategy and budget documents will be reviewed together by senior leadership.</td></tr><tr><td>ADA/USD Conversion</td><td>The committee agreed to use a conversion rate of $0.25 USD per ADA, aligning with the Civics Committee standard.</td><td>Total requested budget is approximately $33,000 USD (converted to ADA).</td></tr><tr><td>Budget Rationale &#x26; Fuel</td><td>Lara adjusted the flight budget upward (from $20k to $27.5k) due to a projected 25-30% increase in aviation fuel costs affecting long-haul flights.</td><td>Budget covers 12 months of travel for GMC members to represent the ecosystem.</td></tr><tr><td>Per Diem &#x26; Travel Policy</td><td>Terence advised aligning the budget with the official Intersect travel policy, which includes per diems, to ensure consistency and ease of claims.</td><td>Lara will update the document to include per diems based on US government recommendations.</td></tr><tr><td>Deliverables &#x26; Reporting</td><td>Tim and Yoram emphasized the need for post-travel reports. Each trip must result in a 2-page overview of activities, lead gen, or community sentiment.</td><td>Reporting ensures transparency and justifies the use of treasury funds.</td></tr><tr><td>Cost Mitigation</td><td>The committee will prioritize "Regional Attendee Assignment" (sending local members to local events) and economy class to save costs.</td><td>Plans include optimizing routes (e.g., attending Token2049, Cardano Summit, and Midnight Summit in one trip).</td></tr><tr><td>Milestone Structure</td><td>The budget is divided into three milestones (Q2, mid-year, and final). Unused funds will be returned to the treasury at the end of the 12-month cycle.</td><td>Milestone 3 includes a full KPI report covering the entire funding process.</td></tr><tr><td>Ekklesia Submission</td><td>The deadline for budget reviews is April 10. Socialization on the Ekklesia platform is expected to begin around April 13.</td><td>GMC will offer light-touch commentary on proposals that align specifically with their strategic pillars.</td></tr></tbody></table>


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