Meeting Minutes 04/07/2026

These minutes are pending a Formal review by the Secretary.

Attendees:

Tim Harrison	Yes	Chair	Y	April 2026
Laura Mattiucci	Yes	Vice Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Maggie Schmidt	No	Member	Y	October 206
Otavio Lima	Yes	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	No	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• 45B - Cardano Enablement (Pedro Lucas)

• Benjamin Ben Zvi

• Jashar Seyfi

• Josefine Birkigt

• Ken-Erik Ølmheim

• Logan Panchot

• Nadia Mannell

• Pedro Lucas

• Thyme Studio

• Terence McCutcheon

Recording: Growth & Marketing Committee - 2025/04/07 - Recording

Transcript: Growth & Marketing Committee - 2025/04/07 - Transcript

Chat Transcript: Growth & Marketing Committee - 2025/04/07 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 4.07.25

• Intersect Committee Elections Applications Update

• GMC framework update (by Laura M.)

• Marketing DAO (Logan Panchot) - Discussion continuation

• GMC Travel Budget Document - Updated items

Decisions/Actions

Decisions

• Budget Submission Path: The committee decided to submit the travel budget as part of the Intersect overall operational budget rather than as an individual committee proposal.

• Currency Conversion Rate: Agreed to use a fixed rate of $0.25 USD per ADA for all budget calculations, aligning with the Civics Committee.

• Travel Class Restriction: Agreed that all funded travel will be restricted to Economy Class only, with no adaptations for flight length.

• Budget Scope: Agreed that the budget will cover 12 months of travel and will prioritize "Regional Attendee Assignment" to mitigate costs.

• Inclusion of Per Diems: Decided to revise the initial "no food/per diem" stance to align with the official Intersect committee travel policy, which includes standardized per diem rates.

• DAO Strategy: Agreed that the Marketing DAO should act as an execution layer for the GMC’s strategic pillars rather than operating as a redundant, separate entity.

Actions

• Lara: Update the budget document to include per diem costs based on US government recommendations/Intersect policy.

• Lara: Finalize and send the budget document to Lorenzo by the April 10 deadline.

• Logan: Meet with the 15+ members interested in the Marketing DAO to identify a pilot project that fits into the GMC’s strategic pillars.

• Logan: Share the "Builder DAO playbook" and deck with the committee members.

• GMC Members: Review the budget document and add comments/suggestions via the shared link before the deadline.

• GMC Members: Current members intending to stay for the next term must reapply through the committee election application process.

• Laura/Yoram: Filter through upcoming Ecclesia proposals to identify which ones are "sticky" to the strategic pillars for potential committee commentary.

Welcome & Quorum	Lara opened the meeting, confirming a quorum was present. Attendees discussed travel plans for the upcoming Paris Blockchain Week.	Meeting started with general networking and attendance confirmation.
Marketing DAO Alignment	Logan noted he paused progress to ensure alignment with GMC's vision. Laura suggested sharing GMC's strategic pillars to avoid redundant efforts with existing vendors.	Focus is on making the DAO an "execution layer" for GMC’s established strategic pillars.
Institutional Workshop Update	Logan shared success from a workshop in Peru with 17 government institutions, educating them on Cardano and Midnight for digital privacy solutions.	Information shared to provide positive energy; not an official agenda item.
Strategic Pillars Framework	Laura presented the cleaned-up framework containing pillars: Sales Enablement, Ecosystem Coordination, Brand, Demand, and Founder Marketing.	Framework to be hosted on a future Intersect committee resource page.
DAO Pilot Categories	The group discussed where a DAO fits. Suggestions included brand programs, market research, and content creation (referencing a potential K-Content DAO).	Tim emphasized that a DAO is best suited for democratic grant awarding rather than commissioning agencies.
DAO Requirements & KPIs	Yoram and Logan discussed aligning DAOs with "2030 Vision" KPIs. Logan mentioned a "Builder DAO" model that tracks KPIs directly on-chain.	Pilot DAOs require a critical mass of participants and clearly defined ecosystem gaps.
Committee Elections	Lara reported that six applications have been received for GMC seats. Existing members were encouraged to reapply for the new two-year terms.	Terence clarified that current members may stay for an additional six months (18 months total) to align with April cycles.
Travel Budget Submission	Lara confirmed the travel budget will be submitted as an Intersect operational budget rather than a standalone committee budget to simplify administration.	Strategy and budget documents will be reviewed together by senior leadership.
ADA/USD Conversion	The committee agreed to use a conversion rate of $0.25 USD per ADA, aligning with the Civics Committee standard.	Total requested budget is approximately $33,000 USD (converted to ADA).
Budget Rationale & Fuel	Lara adjusted the flight budget upward (from $20k to $27.5k) due to a projected 25-30% increase in aviation fuel costs affecting long-haul flights.	Budget covers 12 months of travel for GMC members to represent the ecosystem.
Per Diem & Travel Policy	Terence advised aligning the budget with the official Intersect travel policy, which includes per diems, to ensure consistency and ease of claims.	Lara will update the document to include per diems based on US government recommendations.
Deliverables & Reporting	Tim and Yoram emphasized the need for post-travel reports. Each trip must result in a 2-page overview of activities, lead gen, or community sentiment.	Reporting ensures transparency and justifies the use of treasury funds.
Cost Mitigation	The committee will prioritize "Regional Attendee Assignment" (sending local members to local events) and economy class to save costs.	Plans include optimizing routes (e.g., attending Token2049, Cardano Summit, and Midnight Summit in one trip).
Milestone Structure	The budget is divided into three milestones (Q2, mid-year, and final). Unused funds will be returned to the treasury at the end of the 12-month cycle.	Milestone 3 includes a full KPI report covering the entire funding process.
Ekklesia Submission	The deadline for budget reviews is April 10. Socialization on the Ekklesia platform is expected to begin around April 13.	GMC will offer light-touch commentary on proposals that align specifically with their strategic pillars.