> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-04-21-2026.md).

# Meeting Minutes 04/21/2026

## **Attendees:** 

<table data-header-hidden><thead><tr><th width="176.38714599609375"></th><th width="120.19342041015625"></th><th width="117.48388671875"></th><th width="165.1290283203125"></th><th></th></tr></thead><tbody><tr><td><strong>Name</strong></td><td><strong>Attendance</strong></td><td><strong>Role</strong></td><td><strong>Voting Seat (Y/N)</strong></td><td><strong>Election Cycle</strong></td></tr><tr><td>Tim Harrison</td><td>Yes</td><td>Chair</td><td>Y</td><td>April 2026</td></tr><tr><td>Laura Mattiucci </td><td>No</td><td>Vice Chair</td><td>Y</td><td>April 2026</td></tr><tr><td>Lara Bonasorte</td><td>Yes</td><td>Secretary</td><td>N</td><td>N/A</td></tr><tr><td>Andy Hung</td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Anuj Chaudhary </td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Hasitha Raymond</td><td>Yes</td><td>Member</td><td>Y</td><td>April 2026</td></tr><tr><td>Maggie Schmidt</td><td>No</td><td>Member</td><td>Y</td><td>October 206</td></tr><tr><td>Otavio Lima</td><td>Yes</td><td>Member</td><td>Y</td><td>October 2026</td></tr><tr><td>Reshan Fernando</td><td>Yes</td><td>Member </td><td>Y</td><td>October 2026</td></tr><tr><td>Wes Parkinson</td><td>Yes</td><td>Member </td><td>Y</td><td>October 2026</td></tr><tr><td>Yoram Ben Zvi</td><td>Yes</td><td>Member</td><td>Y</td><td>October 2026</td></tr></tbody></table>

**Other Guests:**&#x20;

* Benjamin Ben Zvi
* Seun Gbiri
* John Gnobudy
* Pedro Lucas
* Nadia Mannell
* Terence McCutcheon
* Seomon Register
* Jashar Seyfi
* Chris STR8
* Alexa Damie (Thyme Studio)
* Patrick Tobler
* Wilco Van de Burgwal

**Recording:** [Growth & Marketing Committee - 2025/04/21 - Recording](https://drive.google.com/file/d/1YM-08VZd8_-h1Y-zGJMHPZnIpT-Y2nXG/view?usp=sharing)

**Transcript:** [Growth & Marketing Committee - 2025/04/21 - Transcript](https://docs.google.com/document/d/1HlwjECe2BUqyO27M1jVOX3e7S9vlp34LVMfosTchjgA/edit?usp=sharing)

## Intros/COI

**Andy:** Pacific Meta\
**Anuj:** Yoroi Wallet & EMURGO India Lead\
**Hasitha:** Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\
**Laura:** Director Marketing and Comms at CF\
**Maggie:** TBD\
**Otavio:** TBD\
**Reshan:** TBD\
**Tim:** EVP Community & Ecosystem, Input | Output\
**Tex:** Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\
**Wes:** Rare Network\
**Yoram:** TBD

## Agenda 04.21.25

* Amplify Cardano Proposal (presentation and advisory request by Wes Parkinson & Scrib3)
* Update on Committee Elections standpoint (by Lara)
* Committee Elections X space reminder (by Lara)

## Decisions/Actions

Decisions

* No official decisions were made: All discussions regarding the "Amplify Cardano" and "Service Plan" proposals were for advisory and feedback purposes only.&#x20;

Actions

* **Lara:** Distribute the recording of the meeting to absent GMC members via Discord and email.
* **Election Candidates:** Individual applicants for the GMC are encouraged to campaign for themselves using the Intersect virtual hub and participate in the scheduled X Spaces.
* **JB & Wes:** Revise the "Amplify Cardano" proposal to more clearly define the specific size/type of projects targeted and address concerns regarding "ecosystem cannibalization."
* **Lara:** Formally add the "Service Plan" proposal and the debate regarding the lead generation funnel to the agenda for the next weekly meeting (April 28).
* **Yoram:** Prepare the decentralized Business Development (BD) network pilot proposal for its planned launch/review next week.
* **John & Yoram:** Encouraged to continue their direct dialogue regarding the Cardano Foundation's role in lead management outside of the formal meeting time.

<table data-header-hidden><thead><tr><th width="159.48388671875"></th><th width="364.16131591796875"></th><th></th></tr></thead><tbody><tr><td><strong>Topic</strong></td><td><strong>Discussion</strong></td><td><strong>Notes</strong></td></tr><tr><td>Meeting Opening &#x26; Quorum</td><td>Lara opened the meeting, noting technical difficulties with presenter permissions. She clarified that with only two voting members present, the committee did not reach quorum.</td><td>Presentation and agenda to proceed for recording; no formal voting/decisions allowed.</td></tr><tr><td>GMC Election Update</td><td>Lara reported 17 applicants for the GMC April 2026 election cycle. She emphasized the high level of community interest and the need for candidates to campaign.</td><td>Intersect to host X Spaces for candidates on April 21 and April 28 at 15:30 UTC.</td></tr><tr><td>Amplify Cardano Proposal Intro</td><td>JB and Wes presented a joint proposal called "Amplify Cardano." The goal is to consolidate efforts into a single program to incubate and market Cardano projects.</td><td>Replaces more cumbersome grant models with an agile, flexible fund.</td></tr><tr><td>Problem Statement: Incubation</td><td>JB argued that Cardano trails peers like Solana in incubating "hero" projects that impact the broader crypto industry. Wes noted the need to defeat the "ghost chain" narrative.</td><td>Goal is to help projects break out of the "Cardano echo chamber."</td></tr><tr><td>Proposal Part 1: Top Tier Support</td><td>The plan includes $1M for full-stack marketing support for 3–5 major ecosystem projects over one year, utilizing discounted agency rates from Scribe.</td><td>Aims to provide projects with professional CMO-level strategy they may lack internally.</td></tr><tr><td>Proposal Part 2: Grassroots &#x26; Events</td><td>Wes detailed a $1M fund for 70+ events and 50+ marketing campaigns over 18 months, targeting regional diversity and university blockchain clubs.</td><td>Focuses on Intersect enterprise members and known community organizers.</td></tr><tr><td>Founder Autonomy &#x26; Marketing</td><td>Patrick raised concerns that earmarking funds specifically for marketing might imply founders don't know how to run their projects.</td><td>Wes clarified the fund is a specialty resource for those specifically seeking growth support.</td></tr><tr><td>Selection Criteria &#x26; KPIs</td><td>JB outlined a two-part selection process: 50% quantitative (aligned with Cardano 2030 goals) and 50% community voting.</td><td>Top 15 applicants will be narrowed down to the final 3–5 via this 50/50 weighting.</td></tr><tr><td>Strategic Alignment (2030)</td><td>Yoram questioned if the budget is too spread out and suggested focusing on fewer KPIs to ensure alignment with the Cardano 2030 strategic framework.</td><td>Wes argued for a holistic approach to address the current "down bad" funding environment.</td></tr><tr><td>External Growth vs. Cannibalization</td><td>John warned that marketing often "poaches" users from other Cardano projects rather than bringing in new capital. JB agreed the goal must be industry-wide impact.</td><td>Selection criteria to favor projects looking outside the ecosystem for new customers.</td></tr><tr><td>Service Plan Proposal Review</td><td>Yoram introduced the "Service Plan" proposal regarding enterprise adoption. Tim noted that while the GMC advises, Intersect executives handle final milestone payments.</td><td>GMC role is to validate verticals and ensure community priority alignment.</td></tr><tr><td>Critique of Branding Exercises</td><td>John criticized branding-heavy proposals (like Swiss billboards/WEF Davos ads), calling them "absurd" for reaching institutional decision-makers.</td><td>Debate over whether such spend serves the community or just the Cardano Foundation (CF).</td></tr><tr><td>Lead Generation &#x26; BD Funnel</td><td>Discussion focused on where leads go once generated. John expressed frustration over the lack of a clear Business Development (BD) funnel beyond the Foundation.</td><td>Yoram is working on a decentralized BD network model to be piloted via GMC.</td></tr><tr><td>Meeting Wrap-up &#x26; Next Steps</td><td>Lara concluded the meeting as it ran 15 minutes over time. She invited John and Yoram to continue the Service Plan debate in the next session.</td><td>"Service Plan" and BD funnel to be added as official agenda items for the next meeting.</td></tr></tbody></table>

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