> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-04-28-2026.md).
# Meeting Minutes 04/28/2026
## Attendees:
| | | | |
|---|
| Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle |
| Tim Harrison | Yes | Chair | Y | April 2026 |
| Laura Mattiucci | Yes | Vice Chair | Y | April 2026 |
| Lara Bonasorte | Yes | Secretary | N | N/A |
| Andy Hung | Yes | Member | Y | April 2026 |
| Anuj Chaudhary | No | Member | Y | April 2026 |
| Hasitha Raymond | Yes | Member | Y | April 2026 |
| Maggie Schmidt | No | Member | Y | October 2026 |
| Otavio Lima | No | Member | Y | October 2026 |
| Reshan Fernando | Yes | Member | Y | October 2026 |
| Wes Parkinson | No | Member | Y | October 2026 |
| Yoram Ben Zvi | Yes | Member | Y | October 2026 |
Other Guests:
* Benjamin Ben Zvi
* John G.
* Nadia Mannell
* Natalie Tillack
* Patrick Tobler
* Seun Gibri
* Terence McCutcheon
* Thyme Studio
* Wilco van de Burgwal
**Recording:** [Growth & Marketing Committee (Intersect) - 2026/04/28 - Recording](https://drive.google.com/file/d/18KlVqDKy2IA4AxW135TSMiul34r8JYZl/view?usp=sharing)
**Transcript:** [Growth & Marketing Committee (Intersect) - 2026/04/28 - Transcript](https://docs.google.com/document/d/1oz_PcaoqAXY7sjhdRqMOciPDSPjFxuLaVUYpyviZaqQ/edit?usp=sharing)
**Chat Transcript:** [Growth & Marketing Committee - 2026/04/28 - Chat](https://drive.google.com/file/d/1o9_GdCRj_-nWJB9FMFGYmALm7HPKufVH/view?usp=sharing)
## Intros/COI
**Andy:** Pacific Meta\
**Alexa/Thyme:** GMC committee, Vice Chair CPC\
**Josi:** TBD\
**Lara:** TBD\
**Laura:** Director Marketing and Comms at CF\
**Maggie:** TBD\
**Marco:** TBD\
**Otavio:** TBD\
**Reshan:** TBD\
**Tex:** OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate\
**Wes:** Rare Network\
**Yoram:** TBD
## Agenda 4.28.26
* Open Forum
## Decisions/Actions
**Decisions**
* **Ekklesia Committee Commenting Process:** Agreed that official committee feedback on the Ekklesia tool will require a majority consensus and will be objectively submitted by the secretary using a centralized committee wallet.
* **Advisory Presentation Format:** Agreement to adopt a loose format where external proposers can come into the GMC meetings to give a short, 10-minute presentation and take questions, utilizing ClickUp to manage the intake.
**Actions**
* **Lara:** Piece together the feedback from various ISC call members regarding direct access/voting in the Ecclesia tool and distribute it to the committee.
* **Lara:** Consult with the communications team to schedule social media posts positioning the GMC as an advisory body and inviting proposers to upcoming calls.
* **Lara:** Coordinate with relevant stakeholders (Jack, Lorenzo, and Simo) regarding the formalized committee feedback framework and provide an update next week.
* **Lara:** Check with the delivery assurance team regarding the release date of the 40+ page mid-year report.
* **Yoram:** Share the specific details and application process of the upcoming BD network/enterprise adoption proposal with the committee.
| Topic | Discussion | Notes / Action Items |
| ------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Meeting Opening & Agenda | Lara welcomed everyone and outlined the agenda. The main focus of the day was to continue the discussion regarding the service plan proposal. | The agenda was light, transitioning straight into the service plan and proposal frameworks. |
| Service Plan & BD Proposal | Lara noted that the service plan proposal aligns with questions raised during yesterday's ISC call regarding lead generation on the BD (Business Development) proposal. | Yoram noted that a new proposal will be submitted under his name, collaborated with the CF (Cardano Foundation) and the BD network. |
| Enterprise Adoption Group | Yoram shared that members from the enterprise adoption group are involved in the upcoming BD proposal to help coordinate the committee's efforts. | Yoram will share the proposal details with the committee to understand the Intersect application process. |
| Community Representation | Lara invited John to join the conversation, noting he had raised critical questions regarding the service plan during the previous week's meeting. Natalie was also recognized as a listener representing the service plan team from Germany. | John noted that the service plan's current structure seemed slightly strange and sought clarity, though he did not require an extensive deep dive. |
| Ekklesia Tool Voting | Laura requested an update on how the committee will vote for or support projects presented within the Ecclesia tool. | Lara will aggregate feedback received from various people on the ISC call and distribute a comprehensive response to the team. |
| Cardano Summit Proposal Split | Laura announced that following extensive community feedback and AMAs, the Cardano Summit proposal is being decoupled from the Token 2049 proposal. | Emurgo will place the Token 2049 piece on-chain with a reduced budget, while the Summit proposal will remain with the CF. |
| Cardano Summit Budget Cuts | Laura detailed a \~22% budget reduction for the Summit (dropping from $2.5M down to $1.95M USD). This was achieved by eliminating one of the three planned stages. | The event will feature a main stage and a larger builder stage. Cutting a stage heavily reduces external costs, AV management, and travel logistics. |
| Event Synergy & Value | Tim questioned how the Summit will digitally and physically amplify institutional readiness, and whether 80% of the value could just be achieved via Token 2049. | Laura and Yoram strongly defended keeping both, arguing that major Layer 1s require dedicated summits tied to financial centers to control content and media propagation. |
| Ticket Prices & Discounts | Thyme warned that the community might criticize ticket costs given the 20% budget cuts and question why attendance isn't free. | Laura clarified that the same on-chain IDA ticket mechanism from last year will apply, granting 55–60% discounts. Tickets will range from $150–$350, covering food and beverages. |
| Committee Feedback Framework | Lara summarized the guidelines for how committees can comment on proposals via Ecclesia. A formalized framework is being drafted by Jack, Lorenzo, and Simo. | Notes: Individual members can comment freely via personal wallets (making it clear they don't speak for the committee). Official committee comments require a majority vote and will be submitted objectively by Lara via the GMC domain wallet. |
| Proposer Advisory Forum | Laura and Lara discussed enhancing GMC’s role as an advisory body by having proposers present their ideas directly to the committee. | Action Item: Lara will consult with the communications team to schedule social media posts inviting proposers to GMC calls. Presentations will be capped at 10 minutes. |
| Proposal Intake Logistics | Tim suggested avoiding heavy forms for proposers, noting that committee members can use LLMs to easily digest proposals prior to meetings. | Action Item: Lara suggested using ClickUp to keep intake forms, committee files, and agendas unified in one shared space. |
| Intersect Funding Contingency | Patrick inquired about what happens to active proposals if Intersect fails to secure funding. | Laura recalled that Jack previously mentioned a small delivery assurance team would remain to oversee withdrawals. Lara added that a 40+ page mid-year delivery assurance report is forthcoming. |
| Timeline & Meeting Adjournment | Otávio confirmed via chat that the submission/evaluation deadline is May 22nd at 12:00 PM. With no further agenda items, the meeting concluded early. | Action Item: Lara will follow up on internal frameworks next week and returned 28 minutes of time to the attendees. |
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