> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-06-02-2026.md). # Meeting Minutes 06/02/2026 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | ------------------ | ---------- | --------------- | ----------------- | -------------- | | Laura Mattiucci | Yes | Chair (interim) | Y | April 2028 | | Marco Moshi | Yes | Vice Chair | Y | April 2028 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2028 | | Alexa C. aka Thyme | Yes | Member | Y | April 2028 | | Josefine Birkigt | Yes | Member | Y | April 2028 | | Maggie Schmidt | Yes | Member | Y | April 2027 | | Otavio Lima | Yes | Member | Y | April 2027 | | Reshan Fernando | No | Member | Y | April 2027 | | Wes Parkinson | Yes | Member | Y | April 2027 | | Yoram Ben Zvi | Yes | Member | Y | April 2027 | Other Guests: * Seun Gibri * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee (Intersect) - 2026/06/02 - Recording](https://drive.google.com/file/d/1PTq1YAaFYpmyBraXmJV_1xOlIvEoHlqz/view?usp=sharing) **Transcript:** [Growth & Marketing Committee (Intersect) - 2026/06/02 - Transcript](https://docs.google.com/document/d/14t-5X5u6MP0LfyWW6d1RJb9ZWBDdfdilxf3EATVTLcs/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/06/02 - Chat](https://drive.google.com/file/d/1FD9grflwOX4v7kIbLpXfZp9F9oo53dZA/view?usp=sharing) ## Intros/COI Andy: Pacific Meta\ Alexa/Thyme: GMC committee, Vice Chair CPC\ Josi: TBD\ Lara: TBD\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Marco: TBD\ Otavio: TBD\ Reshan: TBD\ Tex: OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate\ Wes: Rare Network\ Yoram: TBD ## Agenda 6.02.26 * Open Forum ## Decisions/Actions **Decisions** * **Approval to Streamline Focus:** The committee decided to prioritize the creation of a concise, data-driven 5-page strategy paper over reviewing a longer 20-page document to better align DREPs on ecosystem growth. * **Asynchronous Document Collaboration:** The committee decided to collaborate on a single, shared document within the Intersect Google Drive rather than having members draft separate individual pitches. * **Conditional Meeting Cancellation:** The committee agreed to tentatively cancel next week's meeting to focus entirely on asynchronous document work, subject to confirmation from Lara regarding any scheduling conflicts with the ISC secretary. **Actions** * **Marco:** Volunteered to draft the initial layout and structure of the 5-page strategy document this upcoming Sunday. * **Yoram:** Committed to supporting Marco in the development and refinement of the document once the initial layout is ready. * **Lara:** Follow up with the ISC secretary to check for scheduling conflicts and will formally remove next week's meeting from the calendar if none exist. * **Lara:** Distribute Marco’s upcoming draft via email (in addition to Discord) once it is uploaded to ensure full visibility for members who do not check Discord regularly. * **All Committee Members:** Tasked with downloading and reviewing the "Digital Trust Infrastructure" research document provided by Laura to prepare for narrative positioning discussions. | Topic | Discussion | Notes | | ---------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- | | Welcome & Meeting Schedules | Lara welcomed the attendees to the Governance Marketing Committee (GNC) meeting and thanked the team for adapting to the bi-weekly changing schedule. | Quorum was met with seven members in attendance. | | Chair & Vice Chair Election Error | Lara addressed a mistake in the previously sent email template regarding the Intersect chair and vice chair elections. The application process has changed. | Applicants no longer need to claim interest via email; they must register directly in the Intersect members area. | | Election Registration Deadline | Lara stressed the urgency of the matter as the voting process automatically appoints the highest vote-getter as Chair and the second highest as Vice Chair. | The deadline for applications is tomorrow. Members are urged to apply directly. | | Agenda Overview | Lara outlined the key items on the agenda: Product Vision & Marketing Framework, USP discussions, Digital Trust Infrastructure positioning, Q3/Q4 To-Dos, and GMC blogs for DREP education. | Laura suggested starting from scratch to get new members up to speed. | | Product Vision & Mission Review | Laura shared her screen to review the core vision and mission tabs, emphasizing the goal to empower a global ecosystem of builders and secure critical infrastructure. | The core values serve as a baseline for ecosystem positioning, treating Cardano as critical infrastructure. | | Product Committee Research Framework | Yoram highlighted that the product committee is conducting a research framework on different ecosystem verticals, with applications closing tomorrow. | Three GNC members are also on the product committee, helping align the two groups. Mal, Sam, and James are planning to apply. | | Ecosystem Marketing Framework | Laura noted that key pieces are missing or stagnating, such as developer experience, visibility, and unified events. | No proposals for unified events have been put forward yet by key entities this year. | | Concerns on Cardano Marketing Decline | Wes expressed deep concern that without a unified marketing strategy and passed proposals, the community could dissolve within 365 days. | Wes compared the current trajectory to negative patterns previously seen in Polkadot. | | Governance and Treasury Challenges | Laura and Wes discussed the demanding nature of the current treasury withdrawal system, where technical or unqualified DREPs are judging business and marketing proposals. | There is currently a lack of a clear ecosystem roadmap and strategic allocations per function (product, marketing, research). | | Developing a Strategic Growth Paper | Laura proposed that the committee create a concise, 5-page strategy paper with hard data to explain growth functions, funding buckets, and total addressable markets to DREPs. | The goal is to get buy-in from DREPs so they can better evaluate growth and marketing proposals. | | Ecosystem Fracturing & Project Catalyst | Thyme noted that the absence of Project Catalyst grants isolates smaller entities, resulting in community frustration regarding larger entities spending heavy capital. | Laura replied that Project Catalyst is being restructured by CF to make it more effective in the future. | | Digital Trust Infrastructure Positioning | Laura introduced a research piece framing Cardano as a "digital trust infrastructure" to act as a broad narrative layer encompassing AI, supply chain, and DeFi. | Committee members were asked to download and review the document for discussion next week. | | DREP Educational Content & Deliverables | Laura suggested turning the upcoming 5-page strategy document into a series of educational blogs and tweets to guide DREP voting behavior. | Marco volunteered to create the initial document structure this Sunday, with support from Yoram. | | Asynchronous Document Collaboration | Thyme asked if members should write separate papers. Laura clarified that everyone should collaborate on the same shared document once Marco creates the layout. | Marco will use the official Intersect Google Drive folder and coordinate with Lara to ensure proper file placement. | | Next Week's Meeting Schedule | The committee discussed canceling next week's meeting to focus entirely on asynchronous document work, pending an update from Lara regarding Intersect scheduling conflicts. | Lara will confirm the cancellation after speaking with the ISC secretary. The voting on current Intersect proposals closes in 9 to 10 days. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-06-02-2026.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.