> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-06-16-2026.md).

# Meeting Minutes 06/16/2026

## Attendees:&#x20;

| Name               | Attendance | Role            | Voting Seat (Y/N) | Election Cycle |
| ------------------ | ---------- | --------------- | ----------------- | -------------- |
| Laura Mattiucci    | No         | Chair (interim) | Y                 | April 2028     |
| Marco Moshi        | Yes        | Vice Chair      | Y                 | April 2028     |
| Lara Bonasorte     | Yes        | Secretary       | N                 | N/A            |
| Andy Hung          | Yes        | Member          | Y                 | April 2028     |
| Alexa C. aka Thyme | Yes        | Member          | Y                 | April 2028     |
| Josefine Birkigt   | No         | Member          | Y                 | April 2028     |
| Maggie Schmidt     | No         | Member          | Y                 | April 2027     |
| Otavio Lima        | Yes        | Member          | Y                 | April 2027     |
| Reshan Fernando    | No         | Member          | Y                 | April 2027     |
| Wes Parkinson      | Yes        | Member          | Y                 | April 2027     |
| Yoram Ben Zvi      | Yes        | Member          | Y                 | April 2027     |

Other Guests:&#x20;

* John G.
* Natalie Tillack
* P. Lucas
* Wilco van de Burgwal&#x20;

**Recording:** [Growth & Marketing Committee (Intersect) - 2026/06/16 - Recording](https://drive.google.com/file/d/1PMvuFWN_lf6cS3kpaTACcugtSMAg1clV/view?usp=sharing)

**Transcript:** [Growth & Marketing Committee (Intersect) - 2026/06/16 - Transcript](https://docs.google.com/document/d/13PZtDyr-32rUQvZ6SuIG5kTosXdyCgAyAiINbsBytSo/edit?usp=sharing)

**Chat Transcript:** [Growth & Marketing Committee - 2026/06/16 - Chat](https://drive.google.com/file/d/1O7WScawD-r5-LsI4tszcEtLIj-vaBojX/view?usp=sharing)

## Intros/COI

**Andy:** Pacific Meta\
**Alexa/Thyme:** GMC committee, Vice Chair CPC\
**Josi:** TBD\
**Lara:** TBD\
**Laura:** Director Marketing and Comms at CF\
**Maggie:** TBD\
**Marco:** TBD\
**Otavio:** TBD\
**Reshan:** TBD\
**Tex:** OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate\
**Wes:** Rare Network\
**Yoram:** TBD

## Agenda 6.16.26

* &#x20;Open Forum

## Decisions/Actions

**Decisions**

* **Deferral of Formal Decisions:** The committee officially decided to defer all formal decision-making to the following week’s meeting due to the absence of the chair (LA).

**Actions**

* **Document Access Management:** Marco to grant document edit permissions to committee members who request access using alternative Google Doc emails.
* **Framework Review:** All committee members to review Marco’s "From Capability to Adoption" document and the previous framework document shared by LA in preparation for next week's planning session.
* **Provide Feedback:** Committee members to add comments, questions, and feedback directly to Marco’s draft regarding its scope, balance, and the adoption loop.
* **Share Historical Documents:** Lara to locate and share previous Q1/Q2 observation and framework documents from the Google Drive via Discord and email.
* **Distribute Enterprise Analysis:** Yoram to share the simplified and deeper versions of the enterprise analysis/business framework documents with Lara (or directly on Discord), and Lara to redistribute them to the committee via email.
* **Meeting Attendance:** Marco to attend the upcoming ISC Board meeting on Monday, June 29th.
* **Town Hall Calendar Invites:** Lara to send out calendar invites for the Intersect Insights meeting scheduled for July 2nd.

| Topic                                           | Discussion                                                                                                                                                                                                                 | Notes                                                                                                                                                                            |
| ----------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Welcome & Travel Catch-up                       | Lara and Thyme exchanged initial greetings. Thyme shared updates about recently returning to Switzerland after spending a month and a half in Vietnam.                                                                     | Thyme highlighted Vietnam's benefits for digital nomads, including its low cost of living, 24/7 food availability, hiking trails, and beaches.                                   |
| Meeting Leadership & Roll Call                  | Lara welcomed Andy, Wes, and Rashan. She noted that LA was absent due to an offsite event, so no formal decisions would be made. Marco was introduced as the new Vice Chair of the GNC and asked to lead the session.      | Formal decision-making is officially deferred to next week's meeting.                                                                                                            |
| "From Capability to Adoption" Document Overview | Marco introduced a newly drafted document aimed at looking at the Cardano ecosystem from a holistic perspective rather than focusing narrowly on specific funding categories or maintenance.                               | The link was shared by Lara in the meeting chat and on Discord. The document serves as an educational lens for voters, the community, and proposers.                             |
| Holistic Ecosystem Growth                       | Marco explained that ecosystem growth functions as a feedback loop with parallel, interconnected streams (infrastructure, builders, users, marketing, research) rather than a linear sequence.                             | Product, infrastructure, and execution priorities should adapt based on evidence of market demand and user friction.                                                             |
| Evaluation Lens & Framework Goals               | Marco outlined how the document looks at how initiatives contribute to various stages of development (awareness, access, activation, adoption, integration). It is intended as a collaborative committee draft.            | The framework is designed to help understand what each proposal contributes, rather than serving as a rigid scoring matrix.                                                      |
| DRep and Governance Challenges                  | Marco acknowledged a major ecosystem challenge: the overwhelming amount of review, knowledge, and time currently required from DReps to evaluate complex proposals.                                                        | This was noted as a broader governance issue that needs to be addressed in dedicated governance spaces.                                                                          |
| Document Access & Feedback Requests             | Marco requested feedback on whether the document accurately reflects the GMC's scope, if any adoption loop functions are missing, and if the evaluation questions are balanced.                                            | The document is currently view-only for the public but open for editing for committee members using their registered official emails.                                            |
| Publication Strategy                            | Marco and Lara discussed potential venues for publishing the finalized document to share these ecosystem perspectives with the wider community.                                                                            | Options include the official Intersect blog or the GMC's official channels. Lara will confirm if their X profile supports full article publishing.                               |
| Q3 & Q4 Planning Preparation                    | Lara announced that next week's main agenda item will be strategic planning for Q3 and Q4, emphasizing the need for all members to align on upcoming goals.                                                                | Committee members are asked to review both LA's previous framework document and Marco's new document prior to next week's session.                                               |
| Upcoming Key Meetings                           | Lara shared details for two upcoming events: an ISC/Board meeting on Monday, June 29th, and the Intersect Insights meeting on July 2nd.                                                                                    | Marco is encouraged to attend the Board meeting. Committee members are invited to speak at the July 2nd meeting to share individual outlooks for the remainder of 2026 and 2027. |
| Historical Context & Previous Progress          | Thyme requested a summary of Q1 and Q2 milestones for context. Lara explained that because the GMC framework was established late in 2025, the upcoming session is their first explicit quarterly goal-setting initiative. | Lara will locate and share any relevant early 2026/late 2025 observation and framework documents from the Google Drive.                                                          |
| Business Development & Enterprise Analysis      | Yoram shared a simplified enterprise analysis framework focusing on business adoption, vertical selection, and building necessary business tools to complement marketing and events.                                       | Yoram posted the simplified document links in the chat and will sync with Lara to distribute them to the committee via email.                                                    |
| External Stakeholder Engagement                 | Yoram suggested bringing external stakeholders, like active DReps, into framework discussions to gather outside feedback and streamline future budget cycles.                                                              | The goal is to establish a clearer ecosystem voting framework ahead of the next budget cycle so voters know what they are funding.                                               |
| Meeting Adjournment                             | Lara concluded the meeting, thanking Marco for his work and reminding everyone that summaries and links would be sent via Discord and email. Otávio flagged a final question just as the meeting wrapped up.               | Members were given 35 minutes back of their day. LA is expected to review Marco's document directly.                                                                             |


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