Meeting Minutes 07/07/2026

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Laura Mattiucci	Yes	Chair	Y	April 2028
Marco Moshi	Yes	Vice Chair	Y	April 2028
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2028
Alexa C. aka Thyme	Yes	Member	Y	April 2028
Josefine Birkigt	Yes	Member	Y	April 2028
Maggie Schmidt	No	Member	Y	April 2027
Otavio Lima	No	Member	Y	April 2027
Reshan Fernando	No	Member	Y	April 2027
Wes Parkinson	Yes	Member	Y	April 2027
Yoram Ben Zvi	Yes	Member	Y	April 2027

Other Guests:

• P. Lucas

• Terence McCutcheon

• Wilco van de Burgwal

Recording: Growth & Marketing Committee (Intersect) - 2026/07/07 - Recording

Transcript: Growth & Marketing Committee (Intersect) - 2026/07/07 07:00 CDT - Transcript

Chat Transcript: Growth & Marketing Committee - 2026/07/07 - Chat

Intros/COI

Andy: Pacific Meta Alexa/Thyme: TBD Josi: TBD Lara: TBD Laura: Director Marketing and Comms at CF Maggie: TBD Marco: TBD Otavio: TBD Reshan: TBD Tex: OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate Wes: Rare Network Yoram: TBD

Agenda 7.7.26

• Open Forum

Decisions/Actions

Decisions

• Meeting Prioritization: The committee decided to prioritize scheduling a meeting with the Product committee first, leaving the TSC (Technical Steering Committee) task force alone for now until they finish their hard fork deliverables.

• Agriculture Research Depth: The committee decided that the agriculture vertical research needs to be a deeper, formalized report rather than just an Excel spreadsheet so it can be utilized by content and product teams.

• DeFi/RWA Report Timeline: The committee agreed on a tentative deadline of August for Andy to complete the 10–15 page DeFi and RWA research report.

• Q3 Deliverable Focus: The committee decided to focus heavily on completing all planned Q3 vertical tasks on time so that the outputs can properly inform the Q4 budget planning.

Actions

• Lara: Follow up with Lorenzo to lock down a confirmed meeting time with the Product committee.

• Lara: Speak with Jack's executive assistant and Nick to get insight into how committees and DREPs will interact within the newly proposed channel formats.

• Thyme: Locate the official Product committee grant evaluation links on GitHub and post them to Discord tomorrow.

• Marco: Continue condensing the 12-page enterprise adoption framework into a shorter format, incorporating the feedback received, and share it by next week.

• Andy: Proceed with writing the full 10–15 page DeFi/RWA research report based on the approved scoping document.

• Josi & Thyme: Review the Product committee's agriculture scope (once Thyme shares the links) to coordinate efforts and avoid duplicating research.

• Laura: Reach out to the cardano.org team to see if there is a temporary space available to pin informational/learning materials for DREPs.

• Laura, Lara, & Marco: Sync with Intersect and external channels outside of this meeting to determine the most effective permanent channels for distributing neutral DREP materials.

Topic	Discussion	Notes
Meeting Status & Quorum	Lara welcomed everyone and noted that there were 5 members present, meaning they only needed 1 more member to officially reach a quorum.	Lara apologized for missing last week's summary due to being severely ill, but confirmed she is recovering and actively catching up.
Welcome Back	Lara welcomed Yoram back after an absence.	Yoram expressed that it had been a crazy time but he is glad to be back and ready for action.
Review of Past Actions	Terence read through the outstanding action items from the previous meeting, which included deliverables for Laura, Marco, Wes, Tom, and Josie.	Action items covered finalize sheets for Q2/Q3 goals, enterprise adoption frameworks, translations for the Japan community, and agricultural vertical research.
Framework Document Update	Marco provided a brief update on his progress condensing the 12-page enterprise adoption framework document into a shorter format.	Marco noted he worked on the document but could not finalize it yet; he will share a briefer version capturing all feedback by next week.
TSC & Product Syncing	Laura raised a point from last week regarding how to best sync and align working frameworks with the TSC (Technical Steering Committee) and Product committees.	Lara is speaking with Bosko (TSC Secretary) for timing, but since they are busy with the hard fork, the team agreed to meet with the Product committee first. Lorenzo is open to meeting.
Product Committee Vertical Proposals	Yoram shared that the Product committee recently funded several research proposals, including three specific verticals: Bitcoin DeFi, Agriculture Supply Chain, and Government Adoption.	Sheldon is leading Bitcoin DeFi, Sam is leading Agriculture, and Jess is leading Government. Yoram and Benji are helping build the general framework.
DeFi & RWA Vertical Research Scoping	Andy shared a scoping layout for his DeFi and Real-World Asset (RWA) research, covering landscape, market positioning, bottlenecks, and KPIs.	The deliverable will be 10–15 pages. RWA will focus on its use in DeFi, and Bitcoin DeFi will be a subsection rather than a main highlight. Target completion is August.
Agriculture Vertical Scope & Overlap	Laura and Thyme discussed the depth of the team's ongoing agriculture research. Thyme noted they currently have an Excel sheet, whereas Andy is writing a 10–15 page report.	Laura clarified they need deeper research than just an Excel sheet to feed content and product teams. Josi noted they must sync with the Product team to avoid duplicating Sam's work.
Product Committee Links	The team discussed where to find the official Product committee research proposals to check for project overlaps.	Thyme mentioned she has been sent multiple GitHub links and will locate the exact Product research grant evaluations report to post on Discord tomorrow.
DREP Communication & AI Summaries	Lara brought up past discussions regarding how the GMC communicates long-text formats to DREPs. Marco had noted that many DREPs use AI to summarize text, which introduces bias.	Marco suggested working on a "pre-AI analysis" layer by collaborating with DREPs to improve the prompts they use, ensuring less biased evaluations of tech and infrastructure.
Cultural Impacts on DREP Governance	Lara and Laura discussed the necessity of gathering data on how different regional DREP groups (e.g., Japan, Kenya) operate to understand cultural impacts on decision-making.	The team agreed communications must remain neutral. Laura suggested utilizing official Intersect or Cardano channels to distribute educational materials to DREPs.
Budgeting Timeline for Next Year	Laura inquired whether the budgeting process for next year would take place during Q4.	Terence and Lara noted that budgeting has not been openly discussed yet. Secretaries usually find out during the ISC meetings. The team will aim to finish Q3 tasks to inform the Q4 budget.