> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-09-08-2026.md). # Meeting Minutes 09/08/2026 ## Attendees: | Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle | | ------------------ | ---------- | ---------- | ----------------- | -------------- | | Laura Mattiucci | Yes | Chair | Y | April 2028 | | Marco Moshi | Yes | Vice Chair | Y | April 2028 | | Lara Bonasorte | Yes | Secretary | N | N/A | | Andy Hung | Yes | Member | Y | April 2028 | | Alexa C. aka Thyme | Yes | Member | Y | April 2028 | | Josefine Birkigt | Yes | Member | Y | April 2028 | | Maggie Schmidt | No | Member | Y | April 2027 | | Otavio Lima | No | Member | Y | April 2027 | | Reshan Fernando | No | Member | Y | April 2027 | | Wes Parkinson | No | Member | Y | April 2027 | | Yoram Ben Zvi | Yes | Member | Y | April 2027 | Other Guests: * Terence McCutcheon * Wilco van de Burgwal **Recording:** [Growth & Marketing Committee (Intersect) - 2026/09/08 - Recording](https://drive.google.com/file/d/15Bxr0w-QPsEeAvRm3H9o2m2KGPlcThV1/view?usp=sharing) **Transcript:** [Growth & Marketing Committee (Intersect) - 2026/09/08 - Transcript](https://docs.google.com/document/d/1Q0k6STL3LJpBw5QAGh122XwZ3RIqaHmMEilhz8cLZZ4/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/07/07 - Chat](https://drive.google.com/file/d/1nJGKgXWBYmxy--ragdqSdEGpRhuuFRrW/view?usp=sharing) ## Intros/COI **Andy:** Pacific Meta\ **Alexa/Thyme:** TBD\ **Josi:** TBD\ **Lara:** TBD\ **Laura:** Director Marketing and Comms at CF\ **Maggie:** TBD\ **Marco:** TBD\ **Otavio:** TBD\ **Reshan:** TBD\ **Tex:** OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate\ **Wes:** Rare Network\ **Yoram:** TBD ## Agenda 9.8.26 * Open Forum ## Decisions/Actions **Decisions** * **KPI Survey Submission:** Agreed to submit a single, unified response to the Product Committee KPI Survey on behalf of the GMC, incorporating the team's shared feedback. * **Proposed Verticals & Sub-KPIs:** Decided to propose adding AI Rails and Government & Public Sector Adoption as high-impact strategic verticals, alongside proposing Share of Voice (tracked via tools like Meltwater/AI Signal) and Leaderboard Activity (on cardano.org) as sub-KPI tracking metrics. * **KPI Reporting Cadence:** Selected a semi-annual (twice-yearly) reporting cadence as the committee's recommended interval for reporting sub-KPIs to Intersect and the Product Committee. * **Civics Sync Scheduling:** Agreed to schedule a 30-minute alignment call with Nico (Civics Committee) for the following week regarding the survey purpose. **Actions** * **Andy:** Gather any feedback on the DeFi paper by the end of the day and make final amendments to the draft. * **Andy:** Review the Alpha Growth proposal, monitor their updates on social media, and consider connecting with the Alpha Growth team. * **Lara:** Draft the final responses for the Product Committee KPI Survey, review the text with Laura and Marco on Slack, and submit the form on behalf of the GMC. * **Lara:** Reach out to Nico (and Eric Visan / Alpha Growth team) to coordinate and schedule follow-up calls for next week. * **Lara:** Re-establish the practice of posting and maintaining meeting agendas in ClickUp. * **All Committee Members:** Review the last few points of Andy's DeFi paper (Growth Levers) and provide comments by the end of the day. * **All Committee Members:** Individually complete the brief Community Member Experience and Performance Review survey shared in the chat ASAP. | Topic | Discussion | Notes | | ------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Welcome & Agenda Access | The meeting kicked off with team greetings and a discussion regarding access to the team's ClickUp space for managing agendas and task tracking. | Terence noted that Laura and Marco have permissions to create tasks and agendas, while other members have comment access. Lara agreed to re-establish the practice of posting agendas in ClickUp. | | GitBook Documentation Capabilities | Laura raised an update on publishing adoption capability documentation to GitBook. | Lara confirmed it is pending alignment with writing standards from Lissa before uploading. | | Civics Committee Alignment | Lara provided an update on reaching out to Nico via Thomas (Secretary of the Civics Committee) regarding a proposed survey. | Nico questioned the utility of the survey due to available on-chain data, so Lara, Laura, and Marco planned a 30-minute sync for the following week to align on its purpose. | | DeFi Paper Review & Alpha Growth | Andy presented the DeFi paper draft for team feedback, opening the floor for comments by the end of the day. | Laura suggested incorporating context on the newly approved Alpha Growth proposal. Lara shared the proposal link and suggested Andy review their social media updates and connect with their CEO (Eric). | | Product Committee KPI Survey Overview | Lara and Terence introduced the Product Committee KPI survey aimed at reviewing priorities and sub-KPIs for the Cardano Vision 2030 strategy framework. | Terence noted a shared Google Doc exists for collating responses to submit a single, unified response on behalf of the GMC. | | Vision 2030 Strategic Alignment | The team evaluated how closely GMC activities align with the Vision 2030 pillars (specifically Adoption & Utility and Community & Ecosystem Growth). | Marco and Laura noted that while GMC strategy aligns closely, direct measurement against top-level metrics (e.g., TVL, transactions) is indirect since GMC facilitates growth rather than controlling direct funding or development. | | KPI Evaluation & Measurability | The group discussed the limitations of existing high-level metrics, noting that technical, node, and security KPIs are less relevant to marketing and adoption decisions. | Josi and Yoram pointed out that achieving technical goals serves as a necessary baseline for GMC's work, though the committee's direct influence over them is limited. | | Proposed Strategic Verticals | Laura reviewed key focus verticals (DeFi, RWAs, supply chain, payments) and invited suggestions for additional high-impact areas. | Josi and Laura proposed adding AI rails/blockchain and Government & Public Sector adoption as key target verticals. Yoram emphasized the importance of structuring GTM frameworks around specific verticals. | | Proposed Sub-KPIs & Metrics | The team brainstormed new sub-KPIs and tracking methods relevant to GMC's focus areas. | Proposed tracking methods include share of voice via tools like Meltwater/AI Signal (Laura), developer/enterprise adoption via the cardano.org leaderboard, and tracking search trends for brand perception (Terence). | | KPI Reporting Cadence | The team discussed the ideal reporting frequency for these proposed sub-KPIs to Intersect and the Product Committee. | Laura and Lara agreed that a semi-annual (twice-yearly) reporting cadence is the most realistic and effective interval for ecosystem-wide reporting. | | DRep Governance & Treasury Alignment | Yoram raised concerns regarding the disconnect between high-level KPIs and how DReps evaluate and vote on treasury proposals. | Yoram recommended creating educational frameworks to help DReps align funding decisions with established strategic KPIs and go-to-market plans. | | Meeting Wrap-Up & Action Items | Lara confirmed she will finalize and submit the survey responses after reviewing the text with Laura and Marco. | Lara shared an additional 5-minute Community Member Experience review link for team members to complete individually. | --- # Agent Instructions This documentation is published with GitBook. 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