> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-09-15-2026.md).

# Meeting Minutes 09/15/2026

## Attendees:&#x20;

| Name               | Attendance | Role       | Voting Seat (Y/N) | Election Cycle |
| ------------------ | ---------- | ---------- | ----------------- | -------------- |
| Laura Mattiucci    | Yes        | Chair      | Y                 | April 2028     |
| Marco Moshi        | Yes        | Vice Chair | Y                 | April 2028     |
| Lara Bonasorte     | Yes        | Secretary  | N                 | N/A            |
| Andy Hung          | Yes        | Member     | Y                 | April 2028     |
| Alexa C. aka Thyme | Yes        | Member     | Y                 | April 2028     |
| Josefine Birkigt   | Yes        | Member     | Y                 | April 2028     |
| Maggie Schmidt     | No         | Member     | Y                 | April 2027     |
| Otavio Lima        | No         | Member     | Y                 | April 2027     |
| Reshan Fernando    | No         | Member     | Y                 | April 2027     |
| Wes Parkinson      | No         | Member     | Y                 | April 2027     |
| Yoram Ben Zvi      | No         | Member     | Y                 | April 2027     |

Other Guests:&#x20;

* Terence McCutcheon

**Recording:** [Growth & Marketing Committee (Intersect) - 2026/09/15 - Recording](https://drive.google.com/file/d/1fdZSCZe2jdSJdefVEXptGiIyJIQneskq/view?usp=sharing)

**Transcript:** [Growth & Marketing Committee (Intersect) - 2026/09/15 - Transcript](https://docs.google.com/document/d/1Lga2wdCUvlF7BC8dq9fU3DxZKpvufprVmCC-OJRJTkk/edit?usp=sharing)

**Chat Transcript:** [Growth & Marketing Committee - 2026/09/15 - Chat](https://drive.google.com/file/d/1HrYd9uJIkD3ynocDWwniQzW0V9G1zi5z/view?usp=sharing)

## Intros/COI

**Andy:** Pacific Meta\
**Alexa/Thyme:** TBD\
**Josi:** TBD\
**Lara:** TBD\
**Laura:** Director Marketing and Comms at CF\
**Maggie:** TBD\
**Marco:** TBD\
**Otavio:** TBD\
**Reshan:** TBD\
**Tex:** OS Program Manager(Intersect), OSC Secretary, Committee Member Advocate\
**Wes:** Rare Network\
**Yoram:** TBD

## Agenda 9.15.26

* &#x20;Open Forum

## Decisions/Actions

**Decisions**

* No decisions made due to a lack of quorum.&#x20;

**Actions**

* **DREP Feedback Form Review:** Thyme, Josie, and Laura to review the DREP survey again alongside input from the IO and Civics committees, share it via Discord, and then forward it to the ISC if approved.
* **DeFi Paper Review:** All committee members to review and submit final comments on Andy’s DeFi paper so it can be shared by Lara.
* **Capability to Adoption & DeFi Paper Releases:** Release Marco's Capability to Adoption paper and Andy's DeFi research this week.
* **Q4 Strategic Planning Preparation:** Committee members to review current progress and prepare priorities/focus areas for the Q4 strategy planning session next week.
* **Meeting Schedules:** Lara to post a clarifying message on Discord confirming that next week's call remains scheduled, while canceling the meeting on September 29th.
* **Guest Invitation:** Lara to invite Phil to join the first 15 minutes of next week’s call to report back on the enterprise ecosystem working group.
* **Miro Board Updates:** Lara to synthesize the call’s discussion and populate the Q3 achievements and planning Miro board for Lorenzo.
* **Event Announcement Aggregation:** Committee members to gather and consolidate any major upcoming ecosystem announcements to feature during Token2049.

| Topic                                       | Discussion                                                                                                                                                                                                                                                                                                                     | Notes                                                                                                                                                                              |
| ------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ISC Meeting Schedule                        | The upcoming Intersect Steering Committee (ISC) call is canceled next week due to quarterly planning for chairs and vice chairs.                                                                                                                                                                                               | The following meeting will be a longer session. A meeting two weeks out (week of Sept 28) may also be canceled.                                                                    |
| Upcoming Events & Conferences               | Laura gave an overview of ABC Europe in Barcelona, noting Cardano Foundation (CF) is running a booth featuring five projects. Discussion touched on Token2049 in October where most committee members will attend.                                                                                                             | CF is covering costs for projects (e.g., swapping Andamio to Barcelona). Token2049 features 23–24 ecosystem projects with 30-minute stage presentations and QR codes at the booth. |
| Token2049 Side Event & Announcements        | CF worked with Draper on a side event on October 7, which was moved under the main roof (official event status) with \~300 registrations already.                                                                                                                                                                              | Ecosystem projects are urged to hold major announcements for Token2049 for maximum impact.                                                                                         |
| DREP Research & Feedback Loop               | Marco raised concerns that repeatedly surveying Delegated Representatives (DREPs) risks shaping the ecosystem around a few biased opinions rather than true decentralization. Thyme, Laura, and Josie clarified that the research focuses on methodology, format preference (text/video), and voting habits—not core strategy. | Thyme, Josie, and Laura will review the feedback form alongside input from IO and Civics committees before sharing with the ISC.                                                   |
| Key Deliverables Progress                   | Laura highlighted three major papers/reports needing immediate completion: Capability to Adoption paper, DeFi research, and the Q4 focus strategy.                                                                                                                                                                             | Marco’s Capability to Adoption paper and Andy’s research are scheduled for release this week. Everyone was asked to review and submit final comments on Andy’s DeFi paper.         |
| Q3 Key Achievements Review                  | Lara facilitated a review of Q3 outputs to prepare for committee reporting and Miro board updates.                                                                                                                                                                                                                             | Key achievements include research by Thyme, Josie, Andy, and Yurum, Marco's paper, and event execution supported by CF tied to GMC priorities.                                     |
| Developer Experience & Portal Revamp        | Laura highlighted improvements to the Developer Portal and Cardano.org ecosystem mapping. Terence noted a breakdown in communication, mentioning the Developer Experience Innovation Working Group stalled and portal updates weren't brought back to the Open Source Committee (OSC).                                         | Terence will follow up asynchronously to re-engage developer experience efforts across committees.                                                                                 |
| Brand Assets & Media Initiatives            | CF completed a pilot with ScribeTree to finalize Cardano brand assets and revamp Cardano.org/BrandHub for ecosystem-wide use.                                                                                                                                                                                                  | Asset releases and a general site refresh for Cardano.org are coming soon.                                                                                                         |
| GMC Travel Budget & Event Sponsorship       | Andy inquired about using the GMC budget for event travel. Lara and Terence explained that GMC travel funds are strictly constrained to direct committee/Intersect representation and require full member approval.                                                                                                            | Laura suggested exploring joint workshop/meeting opportunities if chairs or representatives from other committees (e.g., TSC, Product) attend events.                              |
| Governance Focus Group & Committee Feedback | A late focus group invitation was sent regarding committee review and improvement frameworks.                                                                                                                                                                                                                                  | Thyme and Terence encouraged committee members to attend the Intersect Governance Working Group calls held on Thursdays.                                                           |
| Board Elections                             | Thyme announced her candidacy for the Intersect Board of Directors as voting opened.                                                                                                                                                                                                                                           | Committee members expressed support for her candidacy.                                                                                                                             |


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