Meeting Minutes 02/10/2026

Attendees:

Tim Harrison	Yes	Chair	Y	April 2026
Laura Mattiucci	Yes	Vice Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	Yes	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Maggie Schmidt	No	Member	Y	October 206
Otavio Lima	No	Member	Y	October 2026
Reshan Fernando	No	Member	Y	October 2026
Wes Parkinson	Yes	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Claudia Bösl

• Julia Zimmermann

• Marco Moshi

• Max Frick

• Nadia Mannell

• Patrick Tobler

• Pedro Lucas

• Randy Randy

• Seomon register

• Terence McCutcheon

• Yves Bollinger

Recording: Growth & Marketing Committee - 2026/02/10 - Recording

Transcript: Growth & Marketing Committee - 2026/02/10 - Transcript

Chat Transcript: Growth & Marketing Committee - 2026/02/10 - Chat

Intros/COI:

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 2.10.25

• ServicePlan Presentation

• ServicePlan Q&A

• NCL Debate Update

Decisions/Actions

Decisions

• Proceeding without Quorum: It was decided to move forward with the presentations and discussions despite not having a quorum, with the explicit understanding that no formal committee votes or binding decisions could be made during the session.

• Strategic Market Prioritization: The team agreed (conceptually) to focus initial marketing efforts on the UK, Germany, and Switzerland as the primary markets for the first phase of the campaign. Agenda Deferment: Due to time constraints, it was decided to skip the Cardano Summit 2026 update and the full Committee Election briefing, moving them to the next meeting or a private sync.

• Pre-validation Strategy: Instead of Intersect submitting the marketing proposal directly, the group decided that Service Plan should submit it to the community with "pre-endorsement" and validation from committee leaders to increase the likelihood of DRep approval.

Actions

• Meeting Coordination: Lara will schedule a private call with Tim and Laura later this week to discuss the specific impacts of the April 2026 election cycle on their leadership positions. Proposal Refinement: Service Plan, Patrick, and Tim will collaborate over the next few weeks to "hone" the marketing proposal, ensuring it has a clear "red thread" through the funnel before it is presented for endorsement.

• Budget Tiering: Laura and the Service Plan team need to develop a "stepped budget" or phased financial plan to avoid asking for a large sum at once, which might be rejected by the market or voters.

• Lead Management Integration: The Enterprise Committee and CF team will continue mapping the ecosystem to ensure the "Cardano Hub" can effectively tag and route leads (e.g., to builders like Mazoomi).

• NCL Clarification: Intersect needs to make its position clear as the budget administrator regarding the validity of the NCL under the new constitution to resolve community confusion.

Meeting Kickoff & Quorum	Lara opened the meeting. Tim noted that many attendees were absent due to the Asia time zone (Consensus Hong Kong).	The meeting proceeded for discussion, but no formal decisions could be made as a quorum was not met.
Agenda Overview	Lara outlined the session: Service Plan presentation, Q&A, Cardano Summit 2026 teaser, MCL updates, and the April 2026 Committee Election cycle.	Priority was given to the Service Plan presentation to respect their time.
Positioning Strategy	Julia (Service Plan) presented the core value proposition: "Cardano is the blockchain for serious business."	Focus is on moving Cardano from a "respected bubble" to the "first choice" for enterprises through evidence and infrastructure reliability.
The Cardano Hub	The strategy centers on a "Cardano Hub"—a central point for proof points, news, and expert routing.	The Hub is intended to be the destination for all marketing funnels to prevent "dead-end" engagement.
Media Strategy & Dual Dynamics	Max detailed a "dual experience" approach: high-visibility digital ads (LinkedIn/X) combined with "in real-life" (IRL) presence at business hotspots.	Initial target markets identified: UK, Germany, and Switzerland due to high maturity and audience size.
Audience Segmentation	Max categorized targets into three pillars: Responsible Pragmatists (CTOs/CIOs), Public Sector (Compliance focused), and Long-term Builders (Entrepreneurs).	Message tonality will shift from "proof-heavy" for pragmatists to "visionary" for builders.
Creative Concept & Headlines	Andy shared creative directions, including headlines like "Boringly Brilliant" and "All bull, no s***," designed to be "serious but not boring."	Two visual directions were proposed: one based on symmetrical node patterns and another using 3D dimensional "tokens."
Product Readiness Concerns	Yoram questioned if the Cardano product and the market are "there yet" for such an extreme enterprise push.	Suggested that enterprises look for specific solutions (e.g., efficient money transfer) rather than "blockchain" as a broad concept.
Lead Generation vs. Conversion	Tim and Patrick discussed the "devil in the details," noting that brand awareness is high-level, but the pathway from a lead to a specific solution provider is critical.	Patrick highlighted the current messy process of collecting leads via WhatsApp at events, advocating for the Hub as a structured solution.