> For the complete documentation index, see [llms.txt](https://committees.docs.intersectmbo.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://committees.docs.intersectmbo.org/intersect-growth-marketing-committee/meeting-minutes/2026-meeting-minutes/meeting-minutes-02-10-2026.md). # Meeting Minutes 02/10/2026 ## Attendees:
NameAttendanceRoleVoting Seat (Y/N)Election Cycle
Tim HarrisonYesChairYApril 2026
Laura Mattiucci YesVice ChairYApril 2026
Lara BonasorteYesSecretaryNN/A
Andy HungYesMemberYApril 2026
Anuj Chaudhary YesMemberYApril 2026
Hasitha RaymondYesMemberYApril 2026
Maggie SchmidtNoMemberYOctober 206
Otavio LimaNoMemberYOctober 2026
Reshan FernandoNoMember YOctober 2026
Wes ParkinsonYesMember YOctober 2026
Yoram Ben ZviYesMemberYOctober 2026
Other Guests: * Claudia Bösl * Julia Zimmermann * Marco Moshi * Max Frick * Nadia Mannell * Patrick Tobler * Pedro Lucas * Randy Randy * Seomon register * Terence McCutcheon * Yves Bollinger **Recording:** [Growth & Marketing Committee - 2026/02/10 - Recording](https://drive.google.com/file/d/10IPYhCAX16gODIGbEReI7MYivslg9PdD/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2026/02/10 - Transcript](https://docs.google.com/document/d/1N04aoYNAcGS0ppWzyTECs8Xw1OR0koZb2TKIX0Q_V0M/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - 2026/02/10 - Chat](https://drive.google.com/file/d/1yWEZtamtCIeTZkEH36xWGLj2-dk3FrxC/view?usp=sharing) ## **Intros/COI:** Andy: Pacific Meta\ Anuj: Yoroi Wallet & EMURGO India Lead\ Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ Laura: Director Marketing and Comms at CF\ Maggie: TBD\ Otavio: TBD\ Reshan: TBD\ Tim: EVP Community & Ecosystem, Input | Output\ Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison\ Wes: Rare Network\ Yoram: TBD ## Agenda 2.10.26 * ServicePlan Presentation * ServicePlan Q\&A * NCL Debate Update ## Decisions/Actions **Decisions** * **Proceeding without Quorum:** It was decided to move forward with the presentations and discussions despite not having a quorum, with the explicit understanding that no formal committee votes or binding decisions could be made during the session. * **Strategic Market Prioritization:** The team agreed (conceptually) to focus initial marketing efforts on the UK, Germany, and Switzerland as the primary markets for the first phase of the campaign.\ Agenda Deferment: Due to time constraints, it was decided to skip the Cardano Summit 2026 update and the full Committee Election briefing, moving them to the next meeting or a private sync. * **Pre-validation Strategy:** Instead of Intersect submitting the marketing proposal directly, the group decided that Service Plan should submit it to the community with "pre-endorsement" and validation from committee leaders to increase the likelihood of DRep approval. **Actions** * **Meeting Coordination:** Lara will schedule a private call with Tim and Laura later this week to discuss the specific impacts of the April 2026 election cycle on their leadership positions.\ Proposal Refinement: Service Plan, Patrick, and Tim will collaborate over the next few weeks to "hone" the marketing proposal, ensuring it has a clear "red thread" through the funnel before it is presented for endorsement. * **Budget Tiering:** Laura and the Service Plan team need to develop a "stepped budget" or phased financial plan to avoid asking for a large sum at once, which might be rejected by the market or voters. * **Lead Management Integration:** The Enterprise Committee and CF team will continue mapping the ecosystem to ensure the "Cardano Hub" can effectively tag and route leads (e.g., to builders like Mazoomi). * **NCL Clarification:** Intersect needs to make its position clear as the budget administrator regarding the validity of the NCL under the new constitution to resolve community confusion. | Meeting Kickoff & Quorum | Lara opened the meeting. Tim noted that many attendees were absent due to the Asia time zone (Consensus Hong Kong). | The meeting proceeded for discussion, but no formal decisions could be made as a quorum was not met. | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- | | Agenda Overview | Lara outlined the session: Service Plan presentation, Q\&A, Cardano Summit 2026 teaser, MCL updates, and the April 2026 Committee Election cycle. | Priority was given to the Service Plan presentation to respect their time. | | Positioning Strategy | Julia (Service Plan) presented the core value proposition: "Cardano is the blockchain for serious business." | Focus is on moving Cardano from a "respected bubble" to the "first choice" for enterprises through evidence and infrastructure reliability. | | The Cardano Hub | The strategy centers on a "Cardano Hub"—a central point for proof points, news, and expert routing. | The Hub is intended to be the destination for all marketing funnels to prevent "dead-end" engagement. | | Media Strategy & Dual Dynamics | Max detailed a "dual experience" approach: high-visibility digital ads (LinkedIn/X) combined with "in real-life" (IRL) presence at business hotspots. | Initial target markets identified: UK, Germany, and Switzerland due to high maturity and audience size. | | Audience Segmentation | Max categorized targets into three pillars: Responsible Pragmatists (CTOs/CIOs), Public Sector (Compliance focused), and Long-term Builders (Entrepreneurs). | Message tonality will shift from "proof-heavy" for pragmatists to "visionary" for builders. | | Creative Concept & Headlines | Andy shared creative directions, including headlines like "Boringly Brilliant" and "All bull, no s\*\*\*," designed to be "serious but not boring." | Two visual directions were proposed: one based on symmetrical node patterns and another using 3D dimensional "tokens." | | Product Readiness Concerns | Yoram questioned if the Cardano product and the market are "there yet" for such an extreme enterprise push. | Suggested that enterprises look for specific solutions (e.g., efficient money transfer) rather than "blockchain" as a broad concept. | | Lead Generation vs. Conversion | Tim and Patrick discussed the "devil in the details," noting that brand awareness is high-level, but the pathway from a lead to a specific solution provider is critical. | Patrick highlighted the current messy process of collecting leads via WhatsApp at events, advocating for the Hub as a structured solution. | --- # Agent Instructions This documentation is published with GitBook. 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