Meeting Minutes 02/12/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)
Simon F.	Yes	Interim Chair	Y
Terence ‘Tex’ McCutcheon	Yes	Interim Secretary	N
Jack Briggs	No	Secretary	N
Laura M.	No	Member - Cardano Foundation	Y
Nathan A.	No	Member - EMURGO	Y
Wes P.	Yes	Member - Rare Network	Y
Martin M.	Yes	Member	Y
Vaibhav (Gintama)	No	Member	Y
Mubarak O.	No	Member	Y
Tim H.	Yes	Member	Y
Rand M.	Yes	SME - Rare Network	N
Natalia	Yes	SME	N
John G.	Yes	SME	N
Juan S.	No	SME	N
Jose I.	No	SME - ADA Solar	N

Other Guests:

• JB - Scrib3

Intros/COI

Simon.: TBD

Laura.: TBD

Nate: TBD

Wes: TBD

Martin: TBD

Vaibhav: TBD

Mubarak: TBD

Tim: TBD

Rand: TBD

Natalia: TBD

John: TBD

Juan: TBD

Jose: TBD

Agenda 2.12.25

• Scrib3 - Budget revision presentation

Decisions/Actions

• N/A

Topic	Discussion	Action Items
Purpose of Meeting	JB to provide guidance and feedback on the draft marketing budget. Committee to offer initial feedback and insights based on their experience and industry knowledge.
Budget Structure	Budget organized by workstreams (e.g., events, paid media). Descriptions will provide a rationale for the budget numbers, including scope and potential activities. Line item RFPs will be issued after the overall budget is approved.
Budget Justification	Scribe team is analyzing publicly available information (e.g., other DAOs' budgets). Scribe has access to non-public marketing spend data from top crypto projects. Question of how to provide transparency without violating NDAs.	Scribe to provide links to publicly available data. Potentially offer NDA-protected Q&A sessions for detailed inquiries.
Publicly Available Information	Committee discussed relying primarily on publicly available information for budget justification.	Scribe to focus on publicly available data for initial presentation.
Budget Revisions	Scribe will recommend consolidating some line items and adding others (brand campaign, market research, checks and balances).	Scribe to provide a preview of the revised budget to the committee before Friday's public presentation.
Presentation Timeline	Committee prefers to review the revised budget before it's presented publicly. Friday's public presentation may be postponed to allow for committee review.	JB to confirm that the public presentation will be postponed. Schedule a meeting for committee to preview the revised budget.
Admin Budget & Accountability	Need for clarity on the admin budget and oversight of RFPs and project execution. Discussion on the role of Intersect in providing vendor management and project management support.	Intersect to provide more information on the tendering process. Potentially issue an RFP for subject matter experts to assist with project oversight.
Brand Video	Agreement on the need for a high-quality Cardano brand video.
Influencer Marketing	Concern over negative community perception of influencer marketing. Clarification that the budget focuses on sponsoring high-quality projects that will partner with reputable influencers. Emphasis on quality control and avoiding "pump and dump" schemes.	JB to discuss the influencer marketing strategy in more detail with Gnobudy John.