Intersect Committees
Intersect Knowledge BaseIntersect Website
Intersect - Growth & Marketing Committee
Intersect - Growth & Marketing Committee
  • Growth & Marketing Committee (GMC)
  • Bootstrap Committee Members
  • Meeting Minutes
    • 2025 Meeting Minutes
      • Meeting Minutes 02/05/2025
      • Meeting Minutes 02/12/2025
      • Meeting Minutes 02/12/2025
      • Meeting Minutes 02/19/2025
      • Meeting Minutes 02/21/2025
      • Meeting Minutes 02/26/2025
      • Meeting Minutes 03/05/2025
      • Meeting Minutes 03/07/2025
      • Meeting Minutes 03/12/2025
      • Meeting Minutes 03/19/2025
      • Meeting Minutes 03/21/2025
      • Meeting Minutes 03/26/2025
      • Meeting Minutes 04/02/2025
      • Meeting Minutes 04/04/2025
      • Meeting Minutes 04/09/2025
      • Meeting Minutes 04/16/2025
      • Meeting Minutes 04/18/2025
      • Meeting Minutes 04/23/2025
      • Meeting Minutes 04/30/2025
      • Meeting Minutes 05/07/2025
      • Meeting Minutes 05/14/2025
Powered by GitBook
On this page
  • Attendees:
  • Intros/COI
  • Agenda 4.16.25
  • Decisions/Actions
  1. Meeting Minutes
  2. 2025 Meeting Minutes

Meeting Minutes 04/16/2025

Attendees:

Name

Attendance

Role

Voting Seat (Y/N)

Simon F.

Yes

Interim Chair

Y

Terence ‘Tex’ McCutcheon

Yes

Interim Secretary

N

Jack Briggs

No

Secretary

N

Laura M.

Yes

Member - Cardano Foundation

Y

Nathan A.

No

Member - EMURGO

Y

Wes P.

Yes

Member - Rare Network

Y

Martin M.

Yes

Member

Y

Vaibhav (Gintama)

Yes

Member

Y

Mubarak O.

No

Member

Y

Tim H.

Yes

Member

Y

Rand M.

No

SME - Rare Network

N

Natalia

Yes

SME

N

John G.

Yes

SME

N

Juan S.

Yes

SME

N

Jose I.

Yes

SME - ADA Solar

N

JB

No

SME -SCRIB3

N

Other Guests:

  • Elizabeth Morrison

  • Thiago Nunes

Intros/COI

Simon: Simon 'Seomon' Fleck: Interim GMC Chair, Cardano After Dark co-founder, ODIN member Laura: Laura Mattiucci, Director Marketing and Comms at CF Nate: Nate Acton, VP of Global Marketing at EMURGO Wes: TBD Martin: TBD Vaibhav: Voting member of bootstrap growth and marketing committee. Voluntary Part of Various Working groups in intersect. Mubarak: AKA Kit Willow: Voting member of the Growth and Marketing Committee. Community member Tim: Tim Harrison, EVP Community & Ecosystem, Input | Output Rand: TBD Natalia: ADALINK, Interim GMC Non-Voting Member, CEO of AdaLink John: TBD Juan: TBD Jose: TBD Jack: TBD Tex: Open Source Program Manager (Intersect), OSC Secretary, Committee Liaison

Agenda 4.16.25

  • Budget Proposal Review

  • GMC Proposal Revisions

  • AdaLink Proposal

Decisions/Actions

  • Proposal Review Process: The team agreed to conduct individual reviews of their assigned proposals first, followed by a discussion to align on recommendations.

  • Review Deadline: A tentative deadline of Friday was set for the initial review of assigned proposals, although some members noted potential conflicts with the Easter weekend.

  • Spreadsheet Usage: The team agreed to utilize the shared spreadsheet with specific columns to indicate alignment with the GMC proposal and to suggest budget adjustments for individual proposals.

  • Fund Reallocation (Deferred): The discussion of potentially reallocating funds from work streams with few suitable proposals to the "growth" category was deferred until after the initial proposal review.

  • Flowchart Creation: Gnobudy John agreed to take the lead on drafting a flowchart to visualize the proposal review process.

  • AdaLink Proposal Follow-up: Natalia (AdaLink) will follow up with Tim Harrison IO regarding his specific questions about their proposal.

Topic

Discussion

Action Items

1. Introductions and Location Check

Laura initiated by asking participants their locations and time zones (India, Northern Ireland). Elizabeth Morrison greeted the team.

No specific actions needed.

2. Budget Presentation Feedback

Gnobudy John mentioned hearing Laura's budget presentation on "weak space" and thought it sounded good. Laura felt it was a "disaster" due to the time constraint. Martin Marinov shared his experience presenting at 5 am, managing to cover the work streams.

No specific actions needed.

3. Clarity on Budget Presentation

Wes Parkinson raised concerns about the lack of clear distinction between the overall budget and individual proposals, suggesting the need for a clearer forum to explain the overall budget framework. Martin noted that some proposals mentioned alignment with the overall marketing budget.

Wes to consider how to articulate the relationship between the overall budget and individual proposals in their review.

4. Today's Meeting Agenda

Gintama inquired about the meeting agenda. Laura clarified that Simon is in Vietnam for the builder fest and the agenda was to review proposals.

No specific actions needed.

5. Proposal Assignment and Review Process

Laura indicated that column B in the shared file assigns line items to individuals. She asked Terence to share the proposal file. Tim Harrison IO stated he would review proposals critically for fit and potential scale, acknowledging some might be better suited for Catalyst.

Team to review assigned proposals in Column B.

6. Catalyst vs. Current Budget

Martin asked Tim for clarification on why some proposals might be better for Catalyst. Tim explained Catalyst's established process for unproven activities and his preference for smaller initial funding for some ideas. Wes countered that Catalyst can be influenced by political factors, whereas this process allows experts to decide.

Team to consider the suitability of proposals for this budget versus Catalyst during their review.

7. Proposal Review Timeline and Process

Laura asked how to proceed with the review. Tim suggested individual review followed by a discussion to align. Gintama questioned if the assigned reviewer's comments are final. Laura suggested a second opinion column and discussing discrepancies. Gnobudy John emphasized the need for a deadline and clarity on the selection process for proposals supporting the GMC budget.

Establish a clear deadline for initial proposal reviews (suggested Friday). Create a second opinion column in the spreadsheet. Plan to discuss proposals with significantly different opinions in the next meeting.

8. Reconciliation Workshop and Budget Changes

Terence explained that the reviews help Reps make decisions for the reconciliation workshops post the 24th. He clarified that the committee can alter the GMC budget proposal to align with other community initiatives and avoid duplication. Martin questioned if they could change a vendor's proposed amount. Terence clarified they can adjust the GMC budget and endorse specific vendors/proposals.

Team to consider adjusting the GMC budget based on endorsed proposals to avoid duplication.

9. Addressing Potential Overlap and External Proposals

Tim raised the scenario of potential overlap between the GMC budget and external proposals (e.g., community management, events). He emphasized avoiding a situation where the GMC consumes all funds, leaving nothing for good external proposals. Wes highlighted the work done by the GMC and the expectation that vendors would align with expert recommendations. Laura suggested candidly reviewing proposals to endorse suitable ones and then adjusting the GMC budget accordingly.

Team to identify and consider strong external proposals and how they might fit within the GMC budget allocations.

10. Process Flowchart

Gnobudy John stressed the importance of creating a written flowchart to illustrate the proposal review process for the community and for internal clarity.

Gnobudy John to take the lead on drafting a flowchart outlining the proposal review process.

11. Proposal Feedback Deadline

Gintama formally suggested a Friday deadline for everyone to review their assigned proposals and provide feedback. Tim noted Good Friday and Easter Monday, committing to completing his review by the end of Thursday.

Confirm Friday as the initial feedback deadline, acknowledging potential individual constraints.

12. Potential Fund Reallocation

Gintama suggested that if certain work streams have few or no suitable proposals, the allocated funds could be reduced and potentially moved to the "growth" category. Gnobudy John suggested this would be considered later after the initial proposal review.

Defer discussion on fund reallocation until after the initial review of proposals.

13. Spreadsheet Updates and Review Columns

Laura suggested adding "yes" and "no" columns for endorsement and a point system for each reviewer. Tim suggested his personal 1-5 rating system. Laura also proposed a column to indicate "yes, but" with the identified problem. Terence clarified the existing columns for alignment and budget adjustment.

Utilize the "Aligns to GMC Proposal?" column (Column K). Utilize the "GMC Budget Adjusted Workstream" column (Column L) to suggest budget changes. Martin to copy his existing notes into the spreadsheet.

14. Access and Editing Issues with Spreadsheet

Several participants (Tim, Laura, Juan) experienced issues with accessing and editing the shared spreadsheet. Terence addressed the permission settings.

Ensure all team members have the necessary editing permissions for the proposal review spreadsheet.

15. Natalia (AdaLink) Proposal Presentation

Natalia presented the AdaLink proposal for a blockchain-powered affiliate network and business growth infrastructure for Cardano. The platform aims to track marketing performance on-chain. Questions were raised about the platform's live status, ad inventory, and comparable products.

Natalia to provide Tim with answers to his questions via Discord. Team to consider the AdaLink proposal in their reviews, noting its potential and current development stage.

PreviousMeeting Minutes 04/09/2025NextMeeting Minutes 04/18/2025

Last updated 1 month ago