Meeting Minutes 07/22/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Wes P.	Yes	Chair	Y	October 2025
Terence ‘Tex’ McCutcheon	Yes	Secretary	N	N/A
Tim H.	No	Vice Chair	Y	April 2026
Laura M.	Yes	Member - Cardano Foundation	Y	April 2026
Nathan A.	No	Member - EMURGO	Y	October 2025
Mubarak O.	No	Member	Y	October 2025
Anuj C.	Yes	Member	Y	April 2026
Andy H.	Yes	Member	N	April 2026
Hasitha R.	Yes	Member	N	April 2026

Other Guests:

• Elizabeth Dickerson

• Gintama

• John G.

• Jose Iadiccio

• Kyle Solomon (CPC)

• Lorenzo Bruno (CPC)

• Seomon Register

• Tim Richmond

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Mubarak: AKA Kit Willow: Voting member of the GMC, Community member Nate: VP of Global Marketing at EMURGO Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager (Intersect), OSC/MCC Secretary, Committee Liaison Wes: Rare Network

Agenda 7.22.25

• Update from Product Committee

• GMC Survey Status

• Committee work items

• Open Forum

Decisions/Actions

Decisions

• Decision: All GMC members are to review the draft Cardano Vision document (version 0.01) shared by Lorenzo and Kyle.

• Decision: The Rare Evo workshop will focus on how the GMC can leverage the Cardano Vision for public promotion and identify key marketable points.

• Decision: The GMCX account will aim for at least one weekly post, drawn from categories such as GMC highlights, event highlights, other committee highlights, or roadmap progress.

Actions

• Action: Wes and Terence will work to ensure clear meeting expectations are communicated for all future sessions, including guidelines for participation and webcam usage.

• Action: GMC members are to provide feedback on the Cardano Vision document, focusing on its marketability and strategic alignment. Lorenzo will share the Google Doc link for comments.

• Action: Juan will continue to facilitate further collaboration between the product and marketing committees, particularly regarding the Cardano Vision and its implications.

• Action: The team will work on developing guidelines for vendor proposals to ensure they align with the Cardano Vision.

• Action: A meeting will be coordinated to invite Merge representatives to discuss potential collaborations and participation in their events, especially regarding the upcoming October event in Madrid.

• Action: Explore developer-centric marketing strategies, with a particular focus on regions with high developer activity like India. This includes leveraging cross-chain events and side events (e.g., ETH India) and considering hackathons and university outreach to attract new talent.

• Action: Prioritize improving the developer experience and promoting user-friendly development tools, including the potential development of a "Cardano starter kit" or similar resource.

• Action: Actively promote the Cardano payment card and its multi-chain capabilities, with plans for promotion at Rare Evo, Token Singapore, and the Summit.

• Action: Wes will initiate weekly social media posts and implement a voting process for content approval.

• Action: Consider incorporating discussions about past budget impacts (e.g., the inability to spontaneously promote initiatives like the Cardano Card due to lack of prior budget approval) into future communications, particularly when promoting the GMC budget for next year.

• Action: Explore innovative marketing strategies, including using AI to highlight Cardano's academic and scientific foundations, potentially by showcasing AI research results that identify Cardano as a leading scientific blockchain.

Topic	Discussion	Notes
Meeting Kick-off & Expectations	Wes opened the meeting, discussing the agenda, which included product committee introductions, a workshop discussion for Rare Evo, survey review, and social media planning. Terence emphasized setting clear expectations for attendee participation, including raising hands and having webcams on. Memes are welcome, but speaking priority is given to agenda flow.	Wes and Terence to ensure clear meeting expectations are communicated for future sessions.
Rare Evo Preparation & Community Anticipation	John inquired about Rare Evo prep. Wes confirmed they are in the final stretch. John noted significant anticipation on Facebook, particularly for Governance Day, citing a post with 25,000 views. John expressed delight for Wes and the team's efforts and risks taken.	Continued social media engagement to leverage community excitement for upcoming events.
Product Committee Collaboration	Wes mentioned Juan would bring members from the product committee to discuss their responsibilities and collaboration for a productive boardroom meeting at Rare Evo. John shared his experience from a previous product meeting, noting similarities with past marketing committee discussions regarding Cardano's strengths, weaknesses, and marketing. Jose clarified that the discussions were about the Alba network for connecting nodes to showcase at the summit.	Juan to facilitate further collaboration between the product and marketing committees. Investigate potential overlaps in discussions and workstreams between different committees.
Merge Event and Potential Cooperation	Jose reported on a meeting with Paola, CEO of Merge, who offered cooperation for future events. Lace will present their official wallet at the October Merge event in Madrid. Jose suggested inviting Merge to a future meeting to discuss cooperation with the marketing committee. Laura clarified that the Madrid event is part of a larger summit budget, with events planned in various cities globally.	Coordinate a meeting to invite Merge representatives to discuss potential collaborations and participation in their events.
Cardano Vision Document Review	Lorenzo and Kyle from the product committee introduced the draft Cardano Vision document (version 0.01). They explained its purpose is to define a Cardano vision and roadmap, feeding insights from workshops and focus groups into the vision. They sought feedback from the GMC, emphasizing it's an early draft and encouraging critical review. Kyle highlighted that the vision aims to guide future ecosystem development and financial sustainability, extending beyond traditional blockchain.	All GMC members to review the Cardano Vision document and provide feedback, focusing on marketability and strategic alignment. Lorenzo to share the Google Doc link.
Workshop Focus at Rare Evo	Wes proposed the workshop at Rare Evo should focus on how the GMC can leverage the Cardano Vision for public promotion, identifying marketable points and aligning with the product committee on common synergies. He also suggested using the vision as a standard for vendor proposals to ensure alignment with Cardano's roadmap.	Define common synergies from the Cardano Vision that are publicly promotable. Develop guidelines for vendor proposals based on the Cardano Vision.
Regional Marketing & Developer Recruitment	Anuj suggested focusing on developer-centric target markets, particularly in India, leveraging cross-chain events and side events (e.g., ETH India) to onboard developers. He highlighted the importance of events like Cardano Codex and the upcoming Cardano Summit India. Hasitha emphasized onboarding new developers, particularly university students, rather than solely targeting established web3 developers.	Explore developer-centric marketing strategies, especially in regions with high developer activity (e.g., India). Consider hackathons and university outreach to attract new talent.
Developer Experience & Tooling	Hasitha raised concerns about the perceived difficulty of developing on Cardano. Laura acknowledged this but stated that improvements have been made with Aiken, though the narrative needs to change. She suggested making a more appealing and user-friendly developer portal and creating a "starter kit" app for new developers.	Prioritize improving the developer experience and promoting user-friendly development tools. Develop a "Cardano starter kit" or similar resource.
Cardano Card & AI in Marketing	Hasitha discussed the upcoming Cardano payment card (similar to Visa) and suggested promoting it more. Anuj confirmed that the card is gaining significant interest and will be promoted at Rare Evo, Token Singapore, and the Summit. Jose highlighted the potential of using AI to market Cardano's scientific and academic rigor, suggesting that AI research would identify Cardano as the most scientific blockchain.	Promote the Cardano payment card and its multi-chain capabilities. Explore innovative marketing strategies using AI to highlight Cardano's academic and scientific foundations.
Social Media Strategy	Wes outlined a social media plan for the GMC X account, aiming for at least one weekly post from categories like GMC highlights, event highlights, other committee highlights, or roadmap progress. He proposed a voting process for posts and offered to lead the initiative. John suggested using past budget shortfalls (e.g., for Cardano Card promotion) as a talking point for future GMC budget discussions.	Wes to initiate weekly social media posts, with a voting process for content approval. Consider incorporating discussions about past budget impacts into future communications.