# Meeting Minutes 10/28/2025 ## Attendees:
NameAttendanceRoleVoting Seat (Y/N)Election Cycle
Wes ParkinsonYesChairYOctober 2025
Terence ‘Tex’ McCutcheonYesSecretaryNN/A
Tim HarrisonYesVice ChairYApril 2026
Laura Mattiucci YesMemberYApril 2026
Nathan ActonNoMember YOctober 2025
Mubarak OladimejiNoMemberYOctober 2025
Anuj Chaudhary YesMemberYApril 2026
Andy HungYesMemberYApril 2026
Hasitha RaymondYesMemberYApril 2026
TBDNoSMENN/A
Other Guests: * Fred Tanaka * Josefine Birkigt * Lara Bonasorte **Recording:** [Growth & Marketing Committee - 2025/10/28 - Recording](https://drive.google.com/file/d/1Hn-wgcIVAqzWCVzOng4M-5DFiYtQI6C9/view?usp=sharing) **Transcript:** [Growth & Marketing Committee - 2025/10/28 - Transcript](https://docs.google.com/document/d/1DSlENQHbZMEtR_aCJYHu1q9PEp4w1_JS-T4EB2u8UvQ/edit?usp=sharing) **Chat Transcript:** [Growth & Marketing Committee - Bootstrap - 2025/10/28 - Chat](https://drive.google.com/file/d/1fj99qvH1cRuNvlCPtzII15eVgCI389gy/view?usp=sharing) ## Intros/COI **Andy:** Pacific Meta\ **Anuj:** Yoroi Wallet & EMURGO India Lead\ **Hasitha:** Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\ **Laura:** Director Marketing and Comms at CF\ **Mubarak:** AKA Kit Willow: Voting member of the GMC, Community member\ **Nate:** VP of Global Marketing at EMURGO\ **Tim:** EVP Community & Ecosystem, Input | Output\ **Tex:** Open Source Program Manager (Intersect), OSC/MCC Secretary, Committee Liaison\ **Wes:** Rare Network ## Agenda 10.28.25 * Open Forum ## Decisions/Actions **Decisions** * The committee decided to use the Summit session (November 11th) as a workshop to publicly share the survey findings and engage the community in a discussion about next steps. * It was decided to publish the blog post and survey findings through Intersect channels next week (before November 11th) to give attendees time to review the data ahead of the workshop. * The team agreed on the strategic goal of using the survey data and subsequent qualitative interviews to support the push for a 10% marketing budget in 2026 and to inform the direction of that spend (leading to a potential white paper). **Actions** * **Tim** to share the draft blog post (based on survey findings) with the committee (Wes, Lara, Tex, Andy, Anuj, etc.) by the end of the week (Thursday/Friday). * **Tim** to get the tidied-up survey slides (in Intersect style) shared with the committee by the end of the week. * **Tim and Tex** to ensure the survey slides are finalized and shared. * **Laura** (and the team) to prepare the Summit session as a workshop to discuss the survey results. * The **committee members** to review the blog post draft and provide feedback to Tim to ensure the conclusions align with the data. * The **committee** to discuss and agree on a plan for running qualitative conversations (interviews) with projects who volunteered via the survey in a future meeting. * **Tex** to share the Intersect slide template with Lara to help with compiling event KPIs and visuals. * **Wes** to share the link/details for the Amplify Cardano Fund once it launches (end of this week/early next week). * **Anuj** to send the link for the virtual Cardano Card to Hasitha. | Topic | Discussion | Notes | | ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | Agenda & ClickUp Update | Tex asked if the agenda was in ClickUp. Tim and Lara confirmed they hadn't made recent updates. | Tim offered to look at updating the agenda. | | Marketing Survey Update | Tim provided an update on the marketing survey findings and next steps, with a keenness to launch the results next week. | The key focus is on informing the committee of requirements for the coming week to get the survey out. | | Summit Workshop Proposal | Laura suggested using the summit session (1 hour) as a workshop to share survey findings and lead a discussion/work together. Wes confirmed his attendance. | Tim agreed this is the right approach. Tim can dial in remotely. | | Survey Findings Strategy | Tim shared that he used an LLM (and manual editing) to draft a supporting blog post that identifies key outtakes from the survey findings. | Blog post will be shared with the committee this week for comments and will be pushed out through channels next week, mentioning the summit workshop. | | Post-Survey Deep Dive | Tim proposed the committee follow up by conducting qualitative conversations (interviews) with people who agreed to deeper conversation in the survey. | Suggestion: Agree on 10 questions, each committee member talks to 1-2 projects, record conversations, and pull data for deeper insights. | | Long-Term Goal (White Paper) | The ultimate objective is to gather survey results (overall landscape) and interview insights (deeper data) to inform a white paper. | The goal is to tacitly demonstrate the need for a 10% marketing spend in 2026, directed at specific audiences. | | Summit Workshop Content | Wes suggested highlighting the survey and showcasing recent successes at the workshop, such as unified events, the X account, and future plans. | Tim stressed the importance of sharing metrics for events like Singapore and Brazil to demonstrate successful use of funds and support future funding. | | Latam Roundtable | Tim mentioned recording a Latam roundtable soon with Jose and others (TXpipe, Daniela) to discuss the success of the Brazil summit and prelude the Buenos Aires summit. | This content will be released before the Buenos Aires summit. | | Ecosystem Reports | Tim mentioned two external reports: Waffle Capital's September Ecosystem Report (funded by Catalyst) and the upcoming Misari report (expected mid-November). | Tim will share the Waffle Capital link. Tim receives the Misari draft for technical validation. | | Committee Election Status | Tim asked Tex for an update on the voting for the new committee members. Anuj confirmed it ends on November 7th. | It's possible new members will be confirmed before the summit; extend an invitation to them. | | Survey Deliverables | Tim confirmed the slides are being tidied up to match the Intersect look and feel, and the supporting blog post is being finalized. | Slides and blog post will be shared by the end of the week. Blog post aims to go out mid-to-end of next week. | | Cardano Hackathon Asia | Anuj announced the launch of the Cardano Hackathon Asia this week, with 200+ registrations and a separate track for Midnight. It is part of the India Blockchain Week. | The two-day event is on the 29th and 30th in Bangalore. Wes offered to promote any graphics. | | Amplify Cardano Fund | Wes announced the launch of the Amplify Cardano fund by the end of this week/early next week, with $50,000 for marketing and $50,000 for events. | The fund is a smaller, proof-of-concept program to provide additional marketing support for event organizers or project teams. |