# Meeting Minutes 10/28/2025
## Attendees:
| | | | |
|---|
| Name | Attendance | Role | Voting Seat (Y/N) | Election Cycle |
| Wes Parkinson | Yes | Chair | Y | October 2025 |
| Terence ‘Tex’ McCutcheon | Yes | Secretary | N | N/A |
| Tim Harrison | Yes | Vice Chair | Y | April 2026 |
| Laura Mattiucci | Yes | Member | Y | April 2026 |
| Nathan Acton | No | Member | Y | October 2025 |
| Mubarak Oladimeji | No | Member | Y | October 2025 |
| Anuj Chaudhary | Yes | Member | Y | April 2026 |
| Andy Hung | Yes | Member | Y | April 2026 |
| Hasitha Raymond | Yes | Member | Y | April 2026 |
| TBD | No | SME | N | N/A |
Other Guests:
* Fred Tanaka
* Josefine Birkigt
* Lara Bonasorte
**Recording:** [Growth & Marketing Committee - 2025/10/28 - Recording](https://drive.google.com/file/d/1Hn-wgcIVAqzWCVzOng4M-5DFiYtQI6C9/view?usp=sharing)
**Transcript:** [Growth & Marketing Committee - 2025/10/28 - Transcript](https://docs.google.com/document/d/1DSlENQHbZMEtR_aCJYHu1q9PEp4w1_JS-T4EB2u8UvQ/edit?usp=sharing)
**Chat Transcript:** [Growth & Marketing Committee - Bootstrap - 2025/10/28 - Chat](https://drive.google.com/file/d/1fj99qvH1cRuNvlCPtzII15eVgCI389gy/view?usp=sharing)
## Intros/COI
**Andy:** Pacific Meta\
**Anuj:** Yoroi Wallet & EMURGO India Lead\
**Hasitha:** Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020\
**Laura:** Director Marketing and Comms at CF\
**Mubarak:** AKA Kit Willow: Voting member of the GMC, Community member\
**Nate:** VP of Global Marketing at EMURGO\
**Tim:** EVP Community & Ecosystem, Input | Output\
**Tex:** Open Source Program Manager (Intersect), OSC/MCC Secretary, Committee Liaison\
**Wes:** Rare Network
## Agenda 10.28.25
* Open Forum
## Decisions/Actions
**Decisions**
* The committee decided to use the Summit session (November 11th) as a workshop to publicly share the survey findings and engage the community in a discussion about next steps.
* It was decided to publish the blog post and survey findings through Intersect channels next week (before November 11th) to give attendees time to review the data ahead of the workshop.
* The team agreed on the strategic goal of using the survey data and subsequent qualitative interviews to support the push for a 10% marketing budget in 2026 and to inform the direction of that spend (leading to a potential white paper).
**Actions**
* **Tim** to share the draft blog post (based on survey findings) with the committee (Wes, Lara, Tex, Andy, Anuj, etc.) by the end of the week (Thursday/Friday).
* **Tim** to get the tidied-up survey slides (in Intersect style) shared with the committee by the end of the week.
* **Tim and Tex** to ensure the survey slides are finalized and shared.
* **Laura** (and the team) to prepare the Summit session as a workshop to discuss the survey results.
* The **committee members** to review the blog post draft and provide feedback to Tim to ensure the conclusions align with the data.
* The **committee** to discuss and agree on a plan for running qualitative conversations (interviews) with projects who volunteered via the survey in a future meeting.
* **Tex** to share the Intersect slide template with Lara to help with compiling event KPIs and visuals.
* **Wes** to share the link/details for the Amplify Cardano Fund once it launches (end of this week/early next week).
* **Anuj** to send the link for the virtual Cardano Card to Hasitha.
| Topic | Discussion | Notes |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Agenda & ClickUp Update | Tex asked if the agenda was in ClickUp. Tim and Lara confirmed they hadn't made recent updates. | Tim offered to look at updating the agenda. |
| Marketing Survey Update | Tim provided an update on the marketing survey findings and next steps, with a keenness to launch the results next week. | The key focus is on informing the committee of requirements for the coming week to get the survey out. |
| Summit Workshop Proposal | Laura suggested using the summit session (1 hour) as a workshop to share survey findings and lead a discussion/work together. Wes confirmed his attendance. | Tim agreed this is the right approach. Tim can dial in remotely. |
| Survey Findings Strategy | Tim shared that he used an LLM (and manual editing) to draft a supporting blog post that identifies key outtakes from the survey findings. | Blog post will be shared with the committee this week for comments and will be pushed out through channels next week, mentioning the summit workshop. |
| Post-Survey Deep Dive | Tim proposed the committee follow up by conducting qualitative conversations (interviews) with people who agreed to deeper conversation in the survey. | Suggestion: Agree on 10 questions, each committee member talks to 1-2 projects, record conversations, and pull data for deeper insights. |
| Long-Term Goal (White Paper) | The ultimate objective is to gather survey results (overall landscape) and interview insights (deeper data) to inform a white paper. | The goal is to tacitly demonstrate the need for a 10% marketing spend in 2026, directed at specific audiences. |
| Summit Workshop Content | Wes suggested highlighting the survey and showcasing recent successes at the workshop, such as unified events, the X account, and future plans. | Tim stressed the importance of sharing metrics for events like Singapore and Brazil to demonstrate successful use of funds and support future funding. |
| Latam Roundtable | Tim mentioned recording a Latam roundtable soon with Jose and others (TXpipe, Daniela) to discuss the success of the Brazil summit and prelude the Buenos Aires summit. | This content will be released before the Buenos Aires summit. |
| Ecosystem Reports | Tim mentioned two external reports: Waffle Capital's September Ecosystem Report (funded by Catalyst) and the upcoming Misari report (expected mid-November). | Tim will share the Waffle Capital link. Tim receives the Misari draft for technical validation. |
| Committee Election Status | Tim asked Tex for an update on the voting for the new committee members. Anuj confirmed it ends on November 7th. | It's possible new members will be confirmed before the summit; extend an invitation to them. |
| Survey Deliverables | Tim confirmed the slides are being tidied up to match the Intersect look and feel, and the supporting blog post is being finalized. | Slides and blog post will be shared by the end of the week. Blog post aims to go out mid-to-end of next week. |
| Cardano Hackathon Asia | Anuj announced the launch of the Cardano Hackathon Asia this week, with 200+ registrations and a separate track for Midnight. It is part of the India Blockchain Week. | The two-day event is on the 29th and 30th in Bangalore. Wes offered to promote any graphics. |
| Amplify Cardano Fund | Wes announced the launch of the Amplify Cardano fund by the end of this week/early next week, with $50,000 for marketing and $50,000 for events. | The fund is a smaller, proof-of-concept program to provide additional marketing support for event organizers or project teams. |
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