Meeting Minutes 12/02/2025

Attendees:

Name	Attendance	Role	Voting Seat (Y/N)	Election Cycle
Tim Harrison	Yes	Chair	Y	April 2026
Lara Bonasorte	Yes	Secretary	N	N/A
Andy Hung	Yes	Member	Y	April 2026
Anuj Chaudhary	No	Member	Y	April 2026
Hasitha Raymond	Yes	Member	Y	April 2026
Laura Mattiucci	Yes	Member	Y	April 2026
Maggie Schmidt	No	Member	Y	October 206
Otavio Lima	No	Member	Y	October 2026
Reshan Fernando	Yes	Member	Y	October 2026
Wes Parkinson	Yes	Member	Y	October 2026
Yoram Ben Zvi	Yes	Member	Y	October 2026

Other Guests:

• Francisco Ribeiro

• Jashar Seyfi

• Mary Yusuf

• Natalie Tillack

• Pedro Lucas

• Terence McCutcheon

• Wilco van de Burgwal

Recording: Growth & Marketing Committee - 2025/12/02 - Recording

Transcript: Growth & Marketing Committee - 2025/12/02 - Transcript

Chat Transcript: Growth & Marketing Committee - 2025/12/02 - Chat

Intros/COI

Andy: Pacific Meta Anuj: Yoroi Wallet & EMURGO India Lead Hasitha: Elected Member(GMC), Intersect / Cardano Ecosystem Contributor since 2020 Laura: Director Marketing and Comms at CF Maggie: TBD Otavio: TBD Reshan: TBD Tim: EVP Community & Ecosystem, Input | Output Tex: Open Source Program Manager(Intersect), OSC Secretary, Committee Liaison Wes: Rare Network Yoram: TBD

Agenda 12.02.25

• Agreeing on EOY/Q1 GMC objectives

• Vote for Vice Chair

Decisions/Actions

Decisions

• The committee formally agreed that its primary role is to steer, counsel, and coordinate, emphasizing coherence over conformity and explicitly avoiding execution or acting as a PR department.

• The committee decided to prioritize defining Northstar KPIs to align marketing and growth efforts across the broader ecosystem strategically.

• The committee agreed to conduct a fresh review of its objectives every three months to adapt to the evolving technological roadmap and governance environment.

Actions

• Tim will start working on a template and initial thoughts for the Problem Statement Document and associated KPIs, and will refresh the in-scope/out-of-scope list based on the feedback received during the discussion.

• Tim will ensure the Problem Statement Document and KPIs are well socialized among DREPs in early 2026.

• Lara and Terence will gather Vice Chair candidates and set up the Vice Chair vote in the members' area, aiming to complete the vote before the holiday period.

• Wes will pursue the suggestion to create a Vendor Working Group to connect external vendors with DREPs better.

• All Committee Members are expected to attend next week's meeting prepared to review the draft problem statements/scope and begin assigning ownership for specific areas.

Topic	Discussion	Notes
GMC Purpose & Alignment	Tim emphasized the need for the committee to align on its core purpose, especially following the critical integrations proposal. The goal for next week is to align on who the committee is, its core purpose, and focus areas for the next three months. The role is about coherence, not conformity, and steering and counsel for the decentralized ecosystem.	Goal: Achieve broad alignment on GMC purpose and priorities by next week's meeting.
Northstar KPIs & Strategy	Tim proposed defining Northstar KPIs (Key Performance Indicators) for marketing and growth to steer the wider ecosystem's budget and initiatives. Decentralization does not mean disorganization; KPIs provide aligned direction.	Focus on defining a core group of marketing and growth-focused KPIs.
GMC Scope & Evolution	Tim stressed that the charter needs to evolve. The committee must redefine its scope, recognizing the slow-then-rapid pace of Cardano's technological changes (like new technical capabilities) and the maturation of governance. A fresh look at objectives every three months is proposed.	Need for agility; quarterly review of objectives based on roadmap and ecosystem changes.
Defining What the GMC Is Not	The committee is explicitly not an execution team, a PR department, or the Intersect marketing department. It is not a gatekeeper and does not own the narrative or control budgets. It's a volunteer body with time/authority constraints.	Focus on achievable goals within constraints. Need to be less ambitious initially and nail down key deliverables.
Core Purpose: Coordination vs. Control	The role is to help coordinate, not control. This includes creating shared KPIs to identify growth bottlenecks and marketing frailties (e.g., narrative handling during incidents like the partition). It's about guidance and support for the wider ecosystem.	Focus on coordination, helping DREPs, and amplifying ecosystem success.
In-Scope vs. Out-of-Scope Activities	In-Scope likely includes: recommendations on budget allocation by KPI, narrative alignment (creating a "message house"), and creating reusable marketing assets. Out-of-Scope includes: most forms of execution, direct budget control, approving/rejecting funding. The "gray area" may include counsel to the Intersect executive.	Aim to clearly define what is in, out, and in the gray area of the committee's remit.
Community Survey & Challenge Statements	The summer survey identified key challenges (e.g., insufficient liquidity, weak DeFi visibility, external visibility). These problems must be addressed, potentially by creating challenge statements and then defining what to do with them.	Top challenges from the survey will inform problem statements. Singapore 2026 Summit mentioned as a key external visibility opportunity.
Areas of Most Influence	Influential areas include: identifying Northstar Metrics, Narrative Alignment, Coordination with other Intersect committees (Civics, Budget), providing an advisory function for DREPs, and Strategic Framing for Proposals (recommending funding categories).	Less involvement in the "economics of growth" (interoperability, institutional finance flow). The focus should be on defined, committed actions.
High-Level Priorities	Tim's top three immediate thoughts: Driving liquidity/interest (e.g., following integrations proposal), a Shift in Narrative (to reflect new tech like Hydra, ZK, and current value proposition), and a Refresh Narrative.	Need to align around challenge statements and KPIs first. Focus on ecosystem activation and event execution.