MCC - Cardano Marketing Working Group
Charter updated Oct. 2024
1. Purpose/Goal
The Cardano Intersect Marketing Working Group (MWG) is dedicated to attracting, empowering and directing global marketing initiatives that promote the decentralization and growth of the Cardano ecosystem. By fostering community engagement and enhancing Cardano's brand presence, the MWG aims to drive Cardano's expansion across global markets, aligning with its core values of transparency and inclusivity.
2. Related committee
Membership and Community Committee
3. Structure and Leadership Roles
MWG Lead (current: Nicodemus): Prepares the agenda and leads meetings. Ensures MWG deliverables are completed on time and aligned with the overseeing committee’s goals. Helps to identify group needs and delegate responsibilities / authorize initiatives as necessary. Finalizes and approves all documentation. Liaisons between the MWG, the MCC, and related committees/stakeholders.
Co-Lead (current: Simon): Acts as a reliable backup for the lead and supports the lead in all his duties. Helps with organizing asynchronous work as well as the MWG itself.
Secretary (TBD): Utilizes AI to transcribe meetings and maintain organized documentation. Takes attendance. Gathers working activities, and action items and keeps records of the same.
Public Communications Specialist (TBD): Prepares official communications based on meeting resolutions. Helps to gather and assess community sentiment.
4. Working Group Members
Membership onboarding process will be defined by consent of the working group members [based on signals of merit], and updated here.
The working group policy is to allow observers without constraint, with the expectation that their participation does not interfere with the activity of the group. Community members may submit this form to express interest in joining MWG.
Name | Discord Name |
Abdulrahman Abdulbasit Adigun | @nexTrend |
Jaiyeola Demilade | @demmy__ |
Juan Sierra | @JuanTheOne
|
Martin Marinov | @leblanc_awa |
Mubarak Abayomi Oladimeji | @kitwillow2606 |
Natalia Rosa | @Nat_JSat |
Nicodemus Rodriguez | @elcryptonaut |
Randall Harmon | @randall.h |
Seomon | @Seo4u |
Vaibhav | @gintama.1
|
5. Working Group Deliverables (Short term)
The Marketing Working Group will provide the timely delivery of the following resources:
Code of Ethics
Marketing brief (continually updated)
2025 Cardano Marketing Budget
6. Collaboration Channels
Meeting Schedule: Fridays at 3 PM UTC. Meeting link: meet.google.com/atp-sqms-dxz
Linktree: https://linktr.ee/Intersect_Marketing_WG
7. Amendment Process
This charter is a living document. Amendments can be proposed by any member and will be reviewed and approved through a consent-based decision-making process to ensure it evolves to meet the needs of the growing ecosystem.
By addressing these areas, the Cardano Intersect Marketing Working Group aims to effectively promote Cardano’s unique value propositions, enhance community engagement, and drive growth in the blockchain ecosystem.
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