Juan Sierra - Product
Is there a particular role within the committee that you are interested in, if so which and why? (if applicable)
I am applying for a voting seat. With my expertise in both business development, blockchain, and community engagement, I am confident that I can contribute meaningfully to the Product Committee's strategic discussions, ensuring Cardano’s development remains aligned with its decentralized values and long-term vision.
What is your experiences within Intersect and Cardano?
Experience with Cardano
As a Cardano Business Developer with over five years of involvement in the Cardano ecosystem, I have consistently focused on driving the growth and adoption of Cardano technology. With a technical background from Emurgo’s Cardano Developer Professional program (Batch 59, Haskell, 2022) and as a collaborator with Gimbalabs since day one, my career spans governance, strategy development, and community engagement. My mission is centered on expanding Cardano’s reach into local governments, educational institutions, and business enterprises, ensuring the broad adoption of the blockchain's decentralized technology.
I have been a committed participant in Cardano since the Incentivized Test Network (ITN) in 2019, contributing to various onboarding initiatives with underserved communities. My co-founding of LATAM Town Hall, Sala de Café, the Cardano Confederation, and other initiatives has allowed me to play a significant role in uniting global communities under the Cardano banner. My active participation as a Catalyst Member since Fund 1, attending key events like the Catalyst Fund 12 Launch and the Catalyst Working Group Workshop in Barcelona, highlights my ongoing commitment to the technical and community aspects of Cardano’s ecosystem to ensure equality. I regularly organize local meetups and engage in teaching blockchain basics as part of my onboarding efforts.
Experience with Intersect
As an Intersect Interim Constitutional Council Alternate, I have become deeply involved in the governance processes that guide Cardano’s future. I co-hosted the first Constitutional Workshop in Argentina (August 2, 2024), and attended the Fort Myers Constitutional Workshop on September 20, 2024. These workshops have reinforced my belief in transparent governance, and I have actively contributed to discussions that define Cardano's constitutional framework.
While I have not previously held a position on the Product Committee, my involvement in Intersect workshops, governance events, and technical working groups has thoroughly prepared me to make meaningful contributions. I have actively supported initiatives aligned with the Product Committee’s mission of developing a transparent and inclusive roadmap for Cardano, striking a crucial balance between community input and technical innovation.
In addition to my blockchain expertise, I bring over 30 years of experience in personal development, sustainability practices, and compliance in traditional industries, along with an open-minded mentality and a growth mindset with a strong desire to learn and improve. This background enables me to contribute a unique perspective that will greatly enhance the Product Committee’s ability to fulfill its long-term vision. My experience with legacy systems provides valuable insights as we work to position Cardano as a forward-thinking, sustainable blockchain that integrates seamlessly with both emerging technologies and community-driven governance.
What are your pledges and plans should you be elected?
If elected to the Product Committee, I pledge to:
1- Ensure community inclusion: Actively engage with the Cardano community to ensure diverse voices are heard and integrated into the product roadmap.
2- Promote transparency: I will foster clear and open communication between the Product Committee and the broader community, particularly around strategic decisions and development priorities.
3- Prioritize scalability and interoperability: As blockchain adoption grows, I will advocate for a product strategy that positions Cardano at the forefront of decentralized technology.
Why should the community vote for you?
The community should elect me because of my proven track record in facilitating engagement and governance within Cardano. As a co-founder of Cardano Confederation, Sala de Café, LATAM Town Hall, I have consistently demonstrated my ability to bridge the gap between the technical aspects of Cardano and the needs of diverse communities. My deep involvement in these initiatives highlights my commitment to ethics and inclusivity, particularly in underserved communities where access to blockchain technology can create significant positive change.
Furthermore, my background in blockchain business development and community governance makes me uniquely equipped to contribute to the Product Committee. I am dedicated to ensuring that all voices are heard, and I believe strongly in promoting inclusion as a foundational value in Cardano’s future. My experience with both technical strategy and community-driven decision-making positions me to help the Product Committee foster transparency and equity, ensuring Cardano's growth benefits all segments of the global community.
Why I Meet the Criteria
Strong Understanding of Cardano: My continual exposure to Cardano blockchain education through Emurgo, Gimbalabs, and hands-on experience in addressing real-world use cases, combined with my long-standing involvement in Catalyst and Intersect, ensures that I have a comprehensive understanding of the Cardano ecosystem and its governance.
Experience in Future Technology and Strategy Research: My visionary nature, my role as a business developer and my evolving technical expertise allow me to contribute meaningfully to strategy and future technology research.
Good Understanding of Blockchain Economics: As a long-term ADA holder and through the work on tokenomics with the Gimbal coin (Gimbal), my dedication to education and leadership roles in the community have given me insights into the economic drivers of blockchain adoption.
Commitment to Transparency and Collaboration: My work with LATAM Town Hall, Sala de Café, and Cardano Confederation reflects my dedication to transparency, open communication, and inclusive decision-making.
Ability to Dedicate Time: I am fully committed to attending regular meetings and contributing actively to the committee’s work.
Communication and Analytical Skills: I have continually refined these skills through my engagement in Cardano governance workshops and community initiatives, where I contribute to clear dialogue and strategic input. As a member of ODIN (Open Decentralized Innovation Network), I actively apply Sociocracy 3.0 practices, further enhancing collaborative communication and continuous improvement.
Do you have any other Cardano affiliations or possible conflicts of interests, including you as an individual or an enterprise you are associated with?
No current engagement with Cardano, Catalyst, or Intersect funding.
Active member of the Cardano Confederation.
WebBridge: Focused on enterprise blockchain development, which does not pose a conflict as it promotes Cardano adoption in real-world enterprise settings.
I work with and own enterprises that will be transitioning to use Cardano, which aligns with promoting blockchain technology in traditional industries.
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